CONFIDENTIAL  

DECEMBER 19, 2012

7 MOBILE MARKETING TIPS FOR 2013

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RYAN PITYLAK Chief Executive Officer

• ProfitFuel (Yodle), Excellent Suggestion • BA in Philosophy and Economics and

MBA from the University of Texas at Austin.

With a collective 30 years in digital marketing and start-up experience, Unique Influence is the choice of todays fastest growing companies. Our team delivers value that’s meaningful, actionable and simple to understand.

The only line that counts is your bottom line.

HI, WE’RE UNIQUE INFLUENCE

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1. TRACKING

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Source Pricing Purpose

Network 1 $15 CPA Direct Response

Network 2 $12 CPA Direct Response

Network 3 $11 CPA Direct Response

Network 4 $13 CPA Direct Response

Network 5 $5 CPM Branding

Network 6 $0.70 CPC Branding

2. PICK THE RIGHT RATES

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3. PICK NETWORKS

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4. TARGETING

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5. COMPELLING ADS

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6. MOBILE OPTIMIZED LANDING PAGE

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Network Funnel Stats

After Optimization

Registration 4% 16%

Payment 17% 24%

Retention 3% 6%

Referral 2% 5%

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7. CONSTANTLY ADJUST

V.09.11

Thanks uniqueinfluence.com/lean

Ryan Pitylak e: ryan@uniqueinfluence.com

t: @ryanpitylak