7 quick tips to optimize your app store keywords

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7 quick tips to optimize your app store keywords

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Page 1: 7 quick tips to optimize your app store keywords

7 quick tips to optimize your app store keywords

Page 2: 7 quick tips to optimize your app store keywords

1. Don’t use spaces, use commas

This is a common mistake. Afraid the App Store will read all their keywords as a giant nonsensical keyword, some developers use spaces and commas to separate words. This is unnecessary and reduces the number of keywords you can use, since spaces are counted as characters.

Page 3: 7 quick tips to optimize your app store keywords

1. Don’t use spaces, use commas

The App Store algorithm reads both spaces and commas as separators. So, next time you’re filling the Keywords field, don’t write your keywords as “magic, amazing, to, do, list.” Follow the iTunes Connect tip and write them as “magic,amazing,to,do,list.”

Page 4: 7 quick tips to optimize your app store keywords

2. Cut connector and stop words

Words like a, the, of, and, for and to are so generic they don’t make much difference in your keyword pool, even when making random key phrases with other words. It’s better to take the space they occupy and put in some more relevant words.

Page 5: 7 quick tips to optimize your app store keywords

2. Cut connector and stop words

There’s an exception: if you’re targeting a very specific keyword that uses one of these words for a reason, you might want to leave it in the Keywords field. A search for “strategy of war” won’t show your app in the results if you don’t have “of.”

Page 6: 7 quick tips to optimize your app store keywords

3. Don’t use names for numbers, use digits

When you use “9,” the App Store looks for “9” and “nine”. Take the extra space and choose another keyword.

Page 7: 7 quick tips to optimize your app store keywords

4. Don’t repeat keywords

If you’re aiming for the key phrases “amazing silver hero” and “incredible hero battle,” you don’t need to repeat the keyword “hero” Leave the list as amazing,silver,incredible,hero,battle.

Page 8: 7 quick tips to optimize your app store keywords

4. Don’t repeat keywords

The same works for keywords in the App Name. If the app is called “The Silver Hero,” you don’t have to repeat the keywords “silver” and “hero.” Your keyword list just got shorter: amazing,incredible,battle.

Page 9: 7 quick tips to optimize your app store keywords

5. Consider using plurals and typos for languages other

than EnglishIf you have already done your research, you’ve probably read that plurals are useless for keywords. The algorithm theoretically combines the results for the singular and plural versions, making no difference choosing between them.

Page 10: 7 quick tips to optimize your app store keywords

5. Consider using plurals and typos for languages other

than EnglishNow, go to the App Store and search for singular and plurals, and observe how the results change. The algorithm is not as intelligent as it looks. The same occurs when dealing with languages other than English.

Page 11: 7 quick tips to optimize your app store keywords

5. Consider using plurals and typos for languages other

than EnglishI don’t trust the App Store algorithm. My standard procedure is to treat plurals as different keywords. I look at the competition and traffic, compare it to the singular form, and then decide which one I’m using.

Page 12: 7 quick tips to optimize your app store keywords

6. Use shorter keywords so you get more key phrase

combinationsIt’s simple: a 9-character keyword could be replaced by two 4-character keywords. That means there will be more possible search results to rank for. The more keywords you have, the more possible keyphrases there are.

Page 13: 7 quick tips to optimize your app store keywords

6. Use shorter keywords so you get more key phrase

combinationsKeep in mind, though, that relevance is the most important aspect of keyword analysis, not word length. Still, when choosing between relevant keywords, you can use length as a tiebreaker.

Page 14: 7 quick tips to optimize your app store keywords

7. Place the strongest and more relevant key phrases in

the App NameSince the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion.

Page 15: 7 quick tips to optimize your app store keywords

7. Place the strongest and more relevant key phrases in

the App NameWhen using key phrases, don’t break them with other words. In the App Name, word order matters: exact matches with the search query will make your app get a higher position in the search results page.

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8. Bonus tip: Use additional numbers when you’ve got

characters left overAfter you finish your optimization, you

might end up with two or three characters spare you don’t know what to do with. In that case, throw a number in there.

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8. Bonus tip: Use additional numbers when you’ve got

characters left overWhy? Well, if you have a generic “best”

or “top” word in the Keywords field with key phrases like “top strategy game,” the number will combine with them to create more specific key phrases like “top 5 strategy game.”