7  Reasons  Why  Your  Associa2on  (or  Professional  Society)  Needs  an  Expert  Calling  Network  -­‐  ECN®      

© 2016 Brainsy, Inc. – ECN Introduction

#1 - Turnkey and Easy to Implement:

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We  offer  and  support  a  highly  configurable  and  customizable  plaKorm  that  we  operate  on  your  behalf.  In  fact,  to  launch  an  ECN,  your  organiza2on  doesn’t  need  any  technology  know-­‐how  or  staff.    A  mere  link  from  your  Associa2on’s  website  to  your  branded  ECN  is  enough  to  announce  to  people  that  you’re  in  business.            

•  An  Expert  Calling  Network  or  “ECN”  is  a  group  of  subject  maSer  experts  featured  in  an  online  directory  and  paid  to  offer  opinions  or  knowledge  over  the  phone.    

•  Calls,  billing,  and  transac2on  seSlement  all  conducted  through  the  ECN  plaKorm.  

© 2016 Brainsy, Inc. – ECN Introduction

ECN Background

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© 2016 Brainsy, Inc. – ECN Introduction

#2 - “Super-Glue” Sticky Features:

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Exis2ng  social  media  plaKorms  can  be  a  sink-­‐hole  of  2me  and  investment  with  no  clear  path  to  mone2za2on  and  therefore,  no  clear  Return  on  Investment  (ROI).  Each  Associa2on  ECN  gives  individual  members  or  experts  access  to  a  Personal  Media  ECN  which  can  become  their  des2na2on  hub  and  eliminate  the  need  for  them  to  operate  a  myriad  of  other  tools  to  promote  themselves  online.  With  minimal  effort,  your  associa2on  and  members  will  see  increased  engagement  and  visibility  across  the  web  which  will  keep  them  coming  back.    

© 2016 Brainsy, Inc. – ECN Introduction

#3 - Year Round Relevance:

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Some  Associa2ons  build  their  business  model  en2rely  around  “the  big  conference”  (or  a  series  of  smaller  conferences)  which  is  valuable  to  members  and  revenue  genera2ng  for  the  Associa2on.  But  the  real  world  operates  24/7  and  year  round.  So  what  happens  in  the  “off  season”  when  a  member  needs  help  in  a  pinch  and  can’t  wait  un2l  the  next  annual  show?  An  ECN  provides  a  year-­‐round  mechanism  to  bring  people  together  for  short  exchanges  -­‐-­‐  all  while  keeping  your  Associa2on  at  the  center  of  the  ac2vity.              

$    

© 2016 Brainsy, Inc. – ECN Introduction

Win-win-win

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© 2016 Brainsy, Inc. – ECN Introduction

#4 - An ECN can be a B2B and/or B2C Solution:

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In  the  business-­‐to-­‐business  (B2B)  world,  your  members  or  supplier  partners  can  interact  with  each  other  for  peer-­‐to-­‐peer  or  peer-­‐to-­‐mentor  advice.  In  the  business-­‐to-­‐consumer  (B2C)  world,  your  associa2on  members  will  be  delighted  with  a  whole  new  way  to  reach  prospec2ve  clients,  peers,  or  consumers.  Never  before  has  there  been  an  associa2on  member  service  quite  like  this  and  which  helps  members  showcase  their  exper2se,  market,  or  sell  their  knowledge  to  consumers.        

© 2016 Brainsy, Inc. – ECN Introduction

#5 - Non-dues Revenue Stream:

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Depending  on  how  we  jointly  decide  to  mone2ze  the  ECN  (e.g.  paid  calls,  premium  lis2ng  fees,  or  adver2sing),  your  Associa2on  can  share  in  the  revenue  generated.  Non-­‐dues  revenue  is  important  to  many  associa2ons  and  an  ECN  is  a  mechanism  for  both  you  AND  your  par2cipa2ng  experts  to  earn  new  revenue.          

© 2016 Brainsy, Inc. – ECN Introduction

Innovative Features

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LinkedIn  Integra2on  through  ECN  InCall  Badge  to    Help  Drive  LinkedIn  Traffic  to  your  ECN.      

© 2016 Brainsy, Inc. – ECN Introduction

#6 - Flexible Implementation:

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If  your  organiza2on  wants  to  operate  an  ECN  for  a  small  closed  community  and  to  select  what  percentage  you  collect  of  any  call  revenue,  then  you  can  pay  an  annual  fee  to  license  the  ECN  technology.  Alterna2vely,  we  offer  an  ad-­‐supported  model  whereby  you  pay  nothing  (not  a  typo)  and  3rd  party  adver2sers  help  defray  the  opera2onal  cost  of  the  plaKorm.  Under  this  arrangement  you  can  s2ll  share  in  revenue  generated  so  it’s  truly  win-­‐win.  Either  way,  we  can  work  flexibly  to  explore  how  to  quickly  bring  the  benefits  of  an  ECN  to  your  members.      

© 2016 Brainsy, Inc. – ECN Introduction

#7 - First-to-Market Advantage:

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At  least  for  now,  being  first  in  your  industry  to  deploy  an  ECN  could  get  you  ahead  of  any  expert  “land  grab.”  Since  many  organiza2ons  have  overlapping  mandates  and  many  could  someday  offer  an  ECN  to  their  members,  being  first  to  market  will  be  important  as  it  is  unlikely  experts  will  want  to  create  mul2ple  “hubs”  and  will  concentrate  their  own  marke2ng  and  promo2on  efforts  behind  one  single  ECN  Profile  they  own.    

© 2016 Brainsy, Inc. – ECN Introduction

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