7 secret tips about online content that will make you famous
DESCRIPTION
An updated version of '10 steps to making online content that converts' http://slidesha.re/WR87O with furry animals in it. Please share it with someone who may enjoy it. Originally presented to design students as part of Enmore Talks.TRANSCRIPT
![Page 1: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/1.jpg)
Content contentby your friend, Mark Pollard
I live here:@markpollard
www.markpollard.netwww.mccann.com.au
Choose your own title
![Page 2: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/2.jpg)
How to make good online
content
Choose your own title
![Page 3: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/3.jpg)
7 secret tips about online
content that will make you famous
Choose your own title
![Page 4: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/4.jpg)
Why listen to me?
![Page 5: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/5.jpg)
5 years radio5 years street
press60+ mags
![Page 6: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/6.jpg)
When I was 19, I taught myself how to build websites to publish music interviews; I then made
this little publication
![Page 7: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/7.jpg)
I believe you should practise
what you preach; so I
blog
http://www.markpollard.net
![Page 8: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/8.jpg)
I Tweet
http://www.twitter.com/markpollard
![Page 9: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/9.jpg)
I make presentations
http://slideshare.net/markpollard
![Page 10: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/10.jpg)
I’ve collaborated in book projects
http://www.theperfectgiftforaman.com.au
![Page 11: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/11.jpg)
All of this brings me to
the first point
![Page 12: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/12.jpg)
Secret 1
Make it to learn it
If you enjoyed this point, you may also enjoy ‘Why strategists should make stuff’ at www.markpollard.net
![Page 13: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/13.jpg)
But before I go any
further, I’d better tell you why I
believe content is so
important
![Page 14: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/14.jpg)
The past 3 years have seen significant shifts in online behaviour and marketing strategies in
Australia
![Page 15: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/15.jpg)
Earned media Bought media
Owned media
The big business shift
![Page 16: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/16.jpg)
“When everything becomes a commodity, what is going to matter is the ability to design and
deliver value.”Edward de Bono, The Six Value Medals
![Page 17: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/17.jpg)
3 buckets:InformationTransaction
Communication
![Page 18: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/18.jpg)
2009 - MarchBrand or channel unique audience:
Facebook 4,979,000MySpace 2,179,000Blogger 2,029,000WordPress 832,000
Twitter 679,000Bebo 543,000
Yahoo!7 Groups 391,000Six Apart TypePad 326,000
Google Groups 266,000LinkedIn 258,000
OCTOBER 2009Facebook 8.1MYouTube: 5.8MMySpace 2.3M
Twitter: 1.2-1.5M
Source: Nielsen Online NetView, October 2009 – via SMH
(At this point I rattle off 2010
stats)
![Page 19: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/19.jpg)
Australia now leads the world for time spent each month on social media sites (7.12 hours) - Nielsen, October 2009
![Page 20: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/20.jpg)
Just under one-third of all time spent online by Australians in October 2009 was spent on Facebook - Nielsen
![Page 21: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/21.jpg)
My definition of social media
Places where people interact on the public record
The main ingredients: content and interaction
![Page 22: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/22.jpg)
And because so much action is
happening online…
![Page 23: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/23.jpg)
Secret 2
Balls stand out
Related post: ‘Words that you social media and agency types need to stop killing’ at www.markpollard.net
![Page 24: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/24.jpg)
INSIGHT
Anunspokenhumantruth
Keep digging until you hit a nerve
To help yourself stand out, make content that’s insightful
An insight is typically something the sub-conscious brain knows but the conscious brain doesn’t
think about
![Page 25: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/25.jpg)
And understand
what content
gets shared
Why? Identity
shaping and reciprocity
layby
We share stuff that reveals
something awe-inspiring about us or the world
around usNew York Times
![Page 26: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/26.jpg)
Secret 3
It’s not about you
People like you like: ‘How IKEA games you: the Real Gruen Transfer’ at www.markpollard.net
![Page 27: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/27.jpg)
Secret 4
Make love to Google
Google this: ‘How to get a man to open up’ at www.markpollard.net
![Page 28: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/28.jpg)
![Page 29: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/29.jpg)
Secret 5
Habit through cycle
Google: ‘The Perfect Gift for a Man’ (book, ebook, blog posts)
You may think this …but this can help
![Page 30: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/30.jpg)
Content-making is heavy-lifting;
routine can help you build
momentum
![Page 31: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/31.jpg)
Set yourself some goals around this circle (eg blog 5 times a
week)
![Page 32: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/32.jpg)
Secret 6
Some formulas work
Find on AustralianINFront: ’10 things about trying’
![Page 33: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/33.jpg)
Number + Adverb + Adjective + Topic + Focus + Benefit/Effect
Headlines
(just don’t over-use them)
![Page 34: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/34.jpg)
Secret 7
Instruct people to act
Re-Tweet This: ‘How to milk an advertising agency for all it’s worth’ at www.markpollard.net
![Page 35: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/35.jpg)
Bonus secret
Cross-promote: live isn’t dead
![Page 36: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/36.jpg)
7 secret tips about online content that
will make you famous
![Page 37: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/37.jpg)
1. Make it to learn it
2. Be ballsy
3. It’s not about you
4. Make love to Google
5. Habit through cycle
6. Some formulas work; break others
7. Instruct people to act
BONUS: Cross-promote your content
![Page 38: 7 secret tips about online content that will make you famous](https://reader035.vdocument.in/reader035/viewer/2022070302/5482d8875806b51a058b4748/html5/thumbnails/38.jpg)
Iz u hav qwestshuns? LOL
Adventure with me here:@markpollard
www.markpollard.net