7 seo-fundamentals-building trusted links-slides
DESCRIPTION
Video : https://www.youtube.com/watch?v=zFSFCogcnJQ&list=PLLQgkMVoGtcvQYh4vfMojYCV9D7h3VCYm&index=2TRANSCRIPT
To Stay Safe & Build a Brand
My Link Vocabulary
Anchored Text“The visible, clickable text in a hyperlink” that shows the exact targeted keyword
I.E.: Healing Herbs source: http://plw.me/TZQPyQ
Partial Anchor“The visible, clickable text in a hyperlink” that shows an element of the targeted keyword
I.E.: Herbs that Heal Naturally and Quickly
Misc. Anchor“The visible, clickable text in a hyperlink” that does not show any aspect of the keywords
I.E.: Click Here or Read
Brand Anchor“The visible, clickable text in a hyperlink” that only shows the company’s URL.I.E.: HerbalDoc.com or www.HerbalDoc.com or http://HerbalDoc.com/me
I DON’T KNOW WHO YOU ARE,
WHERE YOU ARE, BUT WHEN I FIND YOU, I WILL HAVE
YOU REMOVE THOSE LINKS!
What Makes A Link Bad?
What Makes A Link Bad?
Not Relevant
Bad Neighbors
Excessive Links
Paid (Mostly)
Dup Content
Non-Brand
Gibberish
Hidden
WOULD I USE THIS SITE?
The Links You Want
Trustworthy Relevant
Powerful Social
Verifying Your Links
Trustworthy Powerful
Trust Flow: 10Domain mR: 3.05Page mR: 4.05
A Guide to Link Building
Velocity Quality
Quantity Dilution
HO
RRIB
LE E
XAM
PLES Would you want this link if
the Search Engines weren’t in the Equation?
PERFECT EXAMPLE HORRIBLE EXAMPLE
PERFECT EXAMPLES
Recommended Backlink Strategy
External Branded, Partial, & Misc Anchors
A Savvy Backlink Focus
Internal Anchored
Text
External Anchored
Text
Internal Linking Strategy
2. Identify Valuable Pages
3. Use Head and Longtail Keywords
1. Visually Map out Internal Links
4. Be Relevant and Natural
Content DistributionBranded, Partial, & Misc Anchors
Social
Link Baiting
Acquisition
Repacking
ResourcesStumbled Upon (http://plw.me/11CPvWX)Outbrain (http://plw.me/WWqz6V)Clicksor (http://plw.me/XEOqrm)Full Traffic (http://plw.me/WFPeOQ)
eBook SyndicationeBook Dir (http://plw.me/157nR3n)eLibrary (http://plw.me/VQ2hyG)eBook Jungle (http://plw.me/X3x1HF)MemoWare (http://plw.me/YSBMWE)eBook88 (http://plw.me/V0uIKp)
Doc SyndicationKindle Blogs (http://plw.me/12HX2mA)Dlvr.it Stories (http://plw.me/VQkvA7)Scribd (http://plw.me/12HlCnH)DocStoc (http://plw.me/WfNcDp) YUDUfree (http://plw.me/XsDS0e)
Video Syndication*Wibbitz (http://plw.me/Y5y3C8)Oneload (http://plw.me/WFvxXE)YouTube (http://plw.me/Z6nBRz)Metacafe (http://plw.me/WfQFln)DailyMotion (http://plw.me/157EqMA)Vimeo (http://plw.me/Z6BfEn)
Pod Syndication*Sound Gecko (http://plw.me/Wga0Ty)iTunes (http://plw.me/X11SaP)Stitcher (http://plw.me/14OUMsd)Blackberry (http://plw.me/VcoaWA)Amigo Fish (http://plw.me/WFIGQi)Digital Powd (http://plw.me/WFIMHK)
1. Primary Blogger Outreach
Free Infographic Directories
Infographr - http://plw.me/14Ov2MHVisually - http://plw.me/X0Ebj1Information Aesthetics- http://plw.me/12oihp1Cool Infographics - http://plw.me/XDJt1Y
More: http://plw.me/XsiAzW
4. Social Push to Your Networks
6. Solid Wrap-Up (Case Study)
5. Link Verification Campaign
2. Social Media News Release
3. Submit to Infographic Directories ResourcesMarketwire (http://plw.me/V1znvF) PitchEngine (http://plw.me/WgCnB7) RealWire (http://plw.me/X1j0NK)Case Study (http://plw.me/1580NRX)
An Accidental Case Study
Launched a Blog & Released Hundreds of Updates
Helped 10,000 Individuals find Temporary Housing
Released a Press Release on the Wire
Did a Blog Outreach and Engaged Forums
Had Under a Half a Million Visitors in the 1st Month
Databased over 100,000 Beds in the first 2 Weeks
Most Relevant & PowerfulExternal Anchored Text
Directories
Social Networks
Guest Blogging
Trusted Directories
1. Yahoo Directory (http://plw.me/UXI4qy)2. Business.com (http://plw.me/YR7bbS)3. Best of the Web (http://plw.me/WErkmZ)4. Joe Ant (http://plw.me/14NuyGE) 5. Uncover the Net (http://plw.me/U5oOG3)6. Directory World (http://plw.me/U5p0Ff)7. Busy Bits (http://plw.me/Y4wg0b) 8. Go Guides (http://plw.me/YlKASA) 9. Hot vs Not (http://plw.me/XxfGWI) 10. Gimpsy (http://plw.me/WdU3Ny) 11. AbiLogic (http://plw.me/12lKLjh) 12. InCrawler (http://plw.me/126uMtZ)
Surgical
Objective: Real Traffic
Write Amazing Content
Engage Their Community
Target the Right Blog
Focus with Top Competitors
Focus on Two
Be Sure G+ is One
Be on the Top 5
Have Profiles Public
Be Real and Consistent
Identify Power & Trust
See What Can Be Duplicated
ResourcesSEJ: http://plw.me/U5TiYkMBG: http://plw.me/VPP6ZeDo Content Distribution
Networks to Consider
1. Google+2. Facebook3. Twitter4. YouTube5. Pinterest6. LinkedIn7. FourSquare8. Quora9. Pheed10. Gentlemint
BUILDING BAD BACKLINKS IS NEVER
WORTH IT!
DO NOT BUILD MORE THEN 5% OF THE SAME
ANCHORED TEXT
ALWAYS VERIFY THE TRUST AND POWER OF
A BACKLINK
ALWAYS HAVE A MINDSET TO CREATE
QUALITY
Key Take Aways
