7 simple steps to using social media marketing
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This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy PS Scan me to connect with me in Social MediaTRANSCRIPT
7 Steps To Using Social Media Marketing
HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT@wvrknight
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook store
GroupBuy & Flash sale
Refer a friend
Social integration
Mobile platform
Affiliate network
“The same product costs on average three times the cost to produce”
- Tony from www.Komodo.co.uk
Why is Social Media Important for Internet Retailing?
Social Media is about the importance of customers.
It empowers Brands and Retailers to make meaningful change to better serve your customer and build loyalty.
You get honest feedback to build solutions that better meet the customers needs.
Understand the wants and needs of the customer, let them tell you.
THE BIG NEWS
Influence Search Rankings
Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article
Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
What we TWEET matters and what we SHARE matters
& &
So why are people really on Social Networks?
23% of Twitter users follow businesses to find special promotions or sales
35% of people are more likely to buy liked items
25% of customers connect with brands on Facebook to receive discounts
22 million people have been driven to make a purchase based on a Facebook recommendation
Shoppers trust recommendations 3x more than online ads
36% will not buy without a discount of some kind
Four Step Process
Measurement
LeadsMedia mentionsSpeak opportunityCustomer SatisfactionTime To marketPositive sentimentService calls
Tactics
More prospectsMedia relationsEducate customer Channel partnersMove customer service onlineTrade associationsAdvertise
Four step process for Social Media Selection
Business Goals
Increase salesGenerate leadsThought leadershipProduct LaunchTest IdeasCreate ChannelsReduce SupportCounter Feedback
Tools
Blog – Content is KingTwitterYouTubeFacebook Fan PageLinkedInCommunityStumbleuponWebsite
If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media,
PR and Marketing activities are KEY
STEP 1
Brand ContinuitySTEP 2
Find Your Target Audience
STEP 3
LEAD StrategyListenRSS Feeds
# Hastags
LinkedIn Advance Search
Who To Follow
FacebookYourOpenBook.org
BlogsWebsitesTwitterGoogle.newsCragslistWikipedia
STEP 4
Experiment Hootsuite
Social Automation
LEAD Strategy
SEO
Bit.ly
STEP 5
Apply LEAD Strategy
Share: Article, link information that aligns with what you are trying to achieve
Advice: As an expert you should offer advice
Engage: Industry. Follow them, re-tweet their posts or events and engage in conversations
Have fun: Be funny - send links to relevant funny articles
Special Offer: Send information about a special offer, promotion, event
Start 3 - 5 tweets a day - Scheduled using Hootsuite
1 Post a dayPictures: 3 Images at a time
Video: Link to a video you have placed on YouTube
Press Release: Take a picture and load or link to online article
Add Value: Talk around the business and add value to your audience
Competitions: Run a competition
Poll: Find out what your customer want
STEP 6
Social Media Analytics
Develop LEAD StrategySTEP 7
Measuring Social Media Effectiveness & Engagement
All Media Must Be Digital
To build brand advocates and engage ...It must be mobile.
It must be Spontaneous 50% of all mobile traffic is accounted for by Social Networks
It must be easy to access Slidshare (Powerpoint), Sribd (PDF) YouTube (Video)
It must do more than simply being a digital version of the traditional message
It must be able to make itself more shareable, findable and social
Where there is value, there are consumers willing to share it.
Case StudyFive days after posting the videos on their specially designed website,
Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.”
150 Million upload the videos and shared.
In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone. The
dust of each of these products fetched $800 and $901 respectively
United Breaks Guitar4 Million People
Cost The Airline $180 Million?
Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars
UNDERSTAND AND USE IT ...OR
Warren Knightwww.warrenknight.co.uk
Warren Knighte: [email protected]: @wvrknight
Gloople – Making Shopping Socialwww.gloople.co.ukt: @gloople
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