7 STEPS OFPRODUCTDISCOVERYBUILD PRODUCTS CUSTOMERSWOULD LOVE

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TO KNOW WHAT PRODUCT TOBUILD!

WHY PRODUCT DISCOVERY?

PRODUCT DISCOVERY ISA PROCESS TO DEFINE APRODUCT THAT IS VALUABLE,USABLE AND FEASIBLE.MARTY CAGAN

SPLITBACKLOG

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Split your product backlog into adiscovery backlog and a delivery

backlog

STEP 1

SPACE FORIDEAS

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Create an idea backlog. Whereeveryone within a company can

insert their product ideas.

STEP 2

FILTER IDEAS

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Filter ideas before putting to adiscovery backlog. Can we build it?

Does it supports the productstrategy? How KPIs could be

affected?

STEP 3

DISCOVERYMETHOD

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Select an appropriate method forassessing each idea. Estimateroughly the effort needed to

execute the research.

STEP 4

PRIORITIZEDISCOVERYBACKLOG

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Ideally you would validate the mostvaluable ideas first. You can alsoprioritize based on the possible

impact or the biggest risk.

STEP 5

EXECUTE THERESEARCH

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Your entire team should participatein the Discovery Process. It

increases the shared understandingof user problems, your market andchallenges you need to overcome.

STEP 6

IDEAS TO ADELIVERYBACKLOG

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Validated ideas should be moved toa delivery backlog. Ideas you don't

have enough confidence aboutcould be either further researched

or dropped.

STEP 7

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BECAUSE THERE’S NOTHINGMORE WASTEFUL THAN

BRILLIANTLY ENGINEERINGA PRODUCT THAT DOESN’T

SELL.Rich Mironov

PRODUCT DISCOVERY

URGENT PERVASIVE

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Causes a real pain,right now!

Causes pain to alarger group of

people

So painful people arewilling to pay for a

solution

WILLING TO PAY

WE DISCOVER PRODUCTS TOSOLVE PROBLEMS THAT ARE

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PRODUCT DISCOVERY

SPLIT BACKLOG

CREATE SPACE FOR IDEAS

FILTER IDEAS

PICK DISCOVERY METHOD

EXECUTE THE RESEARCH

MOVE VALIDATED IDEAS TO

A DELIVERY BACKLOG

THANK YOUHAVE A NICE DAY!

PREPARED BY DANIIL LANOVYI

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