7 steps to attract foreign direct investment ebook - seminar

www.FDIAttraction.com

7 steps to attract

Foreign Direct Investment to your region.

Strategies, tactics and tools for Economic,

Community and Real Estate Developers.

By Xavier HurtadoForeign Direct Investment Consultant


[email protected]

Based on the book:

How to attract Foreign Investors to

your Region: A 7 step roadmap for

economic developers

Strengthening Communities … One Economic Development Professional at a time!

What we’ll cover today

7 key elements to attract the ideal investor to

your community: hotel chains, shopping

malls, business centers, manufacturing and

logistics companies.

A checklist of marketing messages, tools and

tactics to implement on your FDI attraction

campaign.

Our 7 step roadmap to attract commercial,

industrial or touristic investors to visit and

consider investing in your region.

Success stories from diverse regions.


Why attract FDI to your region?

Because you want to create more direct jobs

and economic spillover.

Because you want local suppliers to grow.

Because you want to attract more businesses

to your community (commercial or touristic).

Because you want your local colleges,

universities, technical schools, supplier

incubators and accelerators to develop a

more competitive workforce.

Because you want to improve the Quality of

Life of your community.

Because you want to improve the global

perception of your region.

Because you want to position your community

as a global investment attraction hub.

And more….


The Time is NOW!

The global economy has shifted previous

production places and business paradigms.

The companies that want to remain or

become competitive in today’s economy will

have to cater the young growing markets at a

low production-distribution cost.

Your community needs your aggressiveness

to bring new business ventures in the region.

If you are late, Investors will take their

financial resources into other regions.


About Xavier Hurtado Foreign Direct Investment attraction & Global Expansion Facilitator for Economic and Community Developers

12+ years helping business decision makers to increase

their profits.

7+ years directing, designing and launching foreign

investment campaigns.

International speaker on topics related to foreign direct

investment attraction and business global expansion.

Author of the book: “How to attract Foreign Investors to

your region: A 7 step roadmap for Economic

Developers”.

Author of business expansion and acceleration

publications with a strong focus on marketing strategies,

tactics and tools to attract and retain clients.

Founder president of the international academies and

movements: FDI Attraction Academy (for economic,

community, touristic and industrial developers), Global

Expansion Academy (for commercial, touristic and

industrial companies), Global Consultant Academy (to

help consultants to attract international clients),

Business Acceleration Movement (for commercial,

touristic and industrial companies).

Contact at:

www.XavierHurtado.com

http://www.xavierhurtado.com/


Attracting FDI – Traditional way: Trade Shows

I used to attend Trade shows

Investment: $15,000 to $50,000 USD

+ hidden costs (brochures, booth,

goodies, wages, travel expenses).

Average results:

50 business cards per team

member for each day of the trade

show.

Problem – Most attendees are

Marketing and Sales people, not

investors or business relocation or

expansion decision makers.

Best case scenario: 1 investor

attracted to the region.


Attracting FDI – Traditional way: Seminars

I organized Seminars

Investment: $30,000 - $50,000 USD +

hidden costs (brochures, banners, hotel

rooms, equipment, meals offered, goodies,

wages, travel expenses of agents + speakers)

Average results:

20 attendees out of a 14,000 decision

makers filtered database invited through

telemarketing and direct mail

Problem – The marketing approach of

“Interruption” has very low conversion rate

(telemarketing)

Best case scenario: 1 to 3 investors

attracted to the region with a very long

sales cycle (from 1 to 4 years)


Attracting FDI – Traditional way: Publications & Billboards

Advertising on Publications that Investors and

Business Decision Makers read:

Investment: ranging from $4,000 USD

up to $80,000 USD for a one time full

page ad.

Results: Although plenty of publications

have great readership, calls or emails

rarely came from them.

Other Media: bill boards

Same results: NO CALLS or EMAILS.


What was I doing wrong?

Unemployment rates were going up.

Local businesses were either slowing down

or shutting down due to the economic

downturn.

Qualified labor force was moving to other

regions with a higher pay, making

communities less attractive.

Quality of life was going down.

International investors were taking their

projects to other locations.

Trade Shows and traditional methods of

advertising like publications and billboards

were not bringing the needed results.

Online marketing was too complicated to

understand while trying to attract international

investors.

Despite all my efforts, I still had the following pain points:


What was I supposed to do?

I knew that I did not want to keep on

spending my marketing and advertising

Budget in the so-called “BRANDING” media

without a measurable return on marketing

investment (ROMI).

I knew that I wanted to increase my investor

attraction rate.

I knew that even if I had analytics of visitors

to my website, I wanted to know who I could

call or send an email to because they

became interested in my region.

These wants made me create a Budget to do

benchmarking from other regions, research,

training, coaching and experiment with new

technologies and campaigns.

Lesson learned: “Don’t let your

MARKETING area issue a check your

community cannot cash”


I decided to look for professional training that I adapted to FDI Attraction!

Dani Johnson: Economic growth comes from helping people. The more

people we help …

Frank Kern and Kevin Nations: Investors will start investing in your region

when you start promoting business opportunities and the ROI that they are

investing in!

Ali Brown: Imitate the best practices of the 1%ers who are bringing

outstanding results.

Seth Godin and Frank Rumbauskas: make sure you use attraction and

permission marketing.

Mark Joiner: Implement integration marketing that makes investors hungry

for more information with you.

Russell Brunson: Create forced and limited nurturing campaigns.

Brendon Burchard: create value propositions that can be measured in the

bank with 20:1 ratios.

Mike Koenigs: follow up with your potential investors on their terms,

technology and timing.

Dave Vanhoose: launch a global speaking engagement tour.

Darren Hardy: Plan a compound effect to position you region.

Clate Mask: create a nurturing strategy along the 7 stages of the investor

attraction cycle.

John Jonas: subcontracting marketing tasks.

Jeff Walker: Don’t bank the future of your community on hope marketing.

Mike Filsaime: Launching automated evergreen campaigns.

Among plenty of other coaches, consultants, speakers, authors and

marketers that we came in contact with.

More than $50,000 USD invested in professional training and more than

$2 million US invested in different campaigns and platforms over a 6

year period of time serving different regions.


Attracting FDI –

What was I doing wrong if this used to work?

Source: www.ZeroMomentOfTruth.com

Stimulus = when Investors learned about the opportunity of my region (trade show,

seminar, magazine ad, etc).

First Moment of Truth = When they decided to contact and visit my region.

Second Moment of Truth = When they invested and tested the results in my region.


Attracting FDI – Decision Making Process Researched

The Zero Moment of Truth appeared!

Source: www.ZeroMomentOfTruth.com

Stimulus = when Investors learned about the opportunity of your region (trade show, seminar,

magazine ad, etc)

Zero Moment of Truth = Investors do research on search engines (Google, Yahoo, Bing),

Social Media (Twitter, Linked In, Facebook, Delicious), Videos (YouTube), Podcasts (ITunes),

Referrals, Reviews. Then, based on their own conclusions, they decide if they will contact you

(move on to the first and even perhaps to the second moment of truth).

First Moment of Truth: when potential investors decide to contact you.

Second Moment of Truth: when investors established their companies in your region.


Attracting FDI – Decision Making Process Researched

Source: BtoB OnlineFirst, they go to Online

Communities (Social

Networks) and Search

Engines

Then, they look for

whitepapers,

webcasts, videos and

other online

educational media


Attracting FDI – New way: Ebooks & Webinars promoted through Social

Networks

Ebooks & Webinars and Virtual Trade Shows

promoted through Social Networks had better

performance than other strategies due to the

interaction in real time that these tools offer and its

low cost to produce and launch.

Learning curve: new technology for us -webinar

hosting platforms, websites, social networks, driving

qualified investors to ebooks, webinars and tracking

results.

Advantages: no travel expenses, easier to ask

decision makers to sit on their computer for 1 hour

than traveling for 3 or 4 days

Results: On the first webinar, we got 64 potential

investors - We started doing 1 webinar per week.

Then we decided to launch ebooks, with a better

yield: 100+ registrants in the immediate week of its

launch with a yield of 15 potential business cases for

our region (with different sizes and time frames).

Investment to attract them: ranging from $5,000 to

$10,000 USD per ebook or webinar campaign

bringing more than 100 registrants each.


FDI Attraction – Lessons Learned about investors

Investors take action when they are ready to do it; not when I am

ready to market my region. That is why I require an investor

nurturing campaign.

Investors do not look only for geographic, demographic and cost

of doing business information: They want to know what the

business opportunities look like and the risk they will imply!

Investors will try to first find customers and distributors than just

venturing to open a facility in a foreign location

Investors will always look for their Return on Investment (ROI).

It’s easier to invite an investor to an organized and scheduled

Commercial Mission than to wait for him to plan for a business trip.

More than incentives, Investors will look for a community that

aligns to their future plans and philosophy.

Investors look for ways to maximize certainty and minimize risk

while investing in a region: from site selection to soft landing

solutions (like foreign business incubators), avoiding red tape and

fines on compliance– investment made easy.


Suspect Prospect Lead Opp Investor

Investor Nurturing

Early Mid Late

Lessons learned: The Investor Process to Land in your Region

1. Suspect: potential investors who you

want to attract to your region.

2. Prospect: Subjects that show interest in

our region (at this point we know who

they are).

3. Qualified Lead: Prospects who request

information to start doing business in

your region.

4. Opportunity: Leads who request a

business agenda to visit your region, cost

model simulation, incentives, proposal or

other key information.

5. Investor: An Opportunity that decides to

Invest in your region.

This graph shows the traditional 5 stages of investor attraction to your region.

This is the typical graphic representation to Land Investors in your region.

It is very important that you implement and use the right tools and message at each of the stages

so that you capture, nurture and convert those investors into new businesses in your region.


Early Mid Late

Find and

attract

subjects

Capture

Prospects

Educate

and

nurture

leads

Convert

opportunities

Land

Investors

Lead nurturing

Upgrade

InvestorsAttract suppliers

What did I learn about the investment attraction & retention process?

Adding 2 more stages:

“X” 2% 25% 10% 10% 25% 30%

These are the market conversion rates from one stage to another.

So, how many potential investors do I need to reach in order to be successful?

The arrows indicate the

moment when a potential

investors need more

information before

committing to our region


Attracting FDI – Lessons learned about Marketing

A large group of investors will do their search online, before

and during their investment research process: I need my

website to be found on search engines like Google, Yahoo

and Bing with investment attraction keywords.

Internet marketing is more than just a website and search

engines: I want to know who is browsing my website so that I

can follow up with them.

Email marketing is not just sending an email (CAN-SPAM

act): it’s a tool to follow up and nurture investors once they

feel attracted to our business potential!

Videos and Podcasts can be engaging media to attract and

educate your potential investors about doing business in your

region, especially if you publish them on portals like YouTube,

Vimeo and ITunes and promote them on social networks like

Facebook, Linked In, Twitter, Digg, Delicious, Pinterest and

Instagram.


Attracting FDI – Lessons learned about Marketing

Books and investment guides (printed and

electronic) are a great way to position the

opportunity of investment in my region,

especially if they are translated and distributed

in the countries where potential investors live.

Webinars and virtual trade shows are a great

way to attract, interact and filter potential

investors without large budgets and travel

expenses.


The 3 ages of Economic Development Marketing to attract foreign

investors to their region

Here are just some examples. Obviously, the Accelerated Proactive Marketing is the most effective of the 3.

•Advertising: TV, Radio,

Newspapers, Magazines,

websites without valuable

information for their

potential investors

• Contents: centered in

their own regions and

politics.

• Without any metrics on

marketing lead

generation accountability

• Without investor

incubators and retention

programs

• Without supplier

attraction or development

programs

• Advertising: some traditional media combined with social media

•Contents: Fully centered in their own region and politics

• Basic metrics about the market: surveys and analytics

• Without investor incubators retention programs

• With some incipient efforts to learn about supply chain problems

• Advertising: Combination of traditional + social media + mobile marketing

• Contents: investor centered campaigns: showing business opportunities

• Full accountability for marketing budget spent vs lead generation accountability

• Integrated solutions to incubate, soft land and facilitate investment establishment

• Provokes referral marketing through supply chain integration programs

Traditional Marketing

Proactive Marketing

Accelerated Proactive Marketing


So, what are the challenges that we face as Economic Developers?

How exactly can we find the right type of

investor for our region?

How can we measure and improve our

marketing efforts to attract and land those

international investors year after year, campaign

after campaign?

How can we help companies grow in my region

so that they attract other companies and

suppliers as well?

How should we integrate a supply chain

integration program?

How can we automate and outsource all the

day-to-day marketing tasks so that we focus on

the strategic part of the process?

How can we position our region at an

international level as soon as possible?

Most importantly, how can we

digest and process all of these

concepts into a step by step

framework that we can

implement with tactics and tools

that work?

With all of the previous lessons learned, we still want to know:


Our purpose

We decided to synthetize and systematize our lessons learned into an international program that

helps Economic Developers to by-pass the long learning curve and accelerate their

implementation and investor attraction results, so that we contribute on job generation and

economic spillover throughout the world. That is why we created our:

Are you ready to see our step-by-step framework?

FDI Attraction Academy


7 STEPS TO ATTRACT

FOREIGN DIRECT

INVESTMENT TO

YOUR REGION

Our Step-by-Step Framework


7 Steps to attract FDI to your region

1. Target the right industries, companies and

Investors for your region.

2. Create an Investment Soft Landing Program.

3. Create an “Investment Opportunity” Seminar

+ Book + Multimedia about your region.

4. Develop a Global Website + Mobile App with

Investment Calculators.

5. Develop an International referral program.

6. Launch an international campaign through

social networks and search engines.

7. Organize and promote seminars, speaking

engagement tours with business associations

and embassies + coordinate commercial

Missions for Potential Investors.

What should each one of these elements include?

How can you get them done in 12 weeks?


Step 1: Target the right Industries and Companies

Determine the ideal profile of investor you

want to attract to your region: industrial,

commercial or touristic based on regional

business opportunities potential and supply

chain needs with regional purchasing pools

out of your clusters and associations.

Identify the best players that match your ideal

investor profile on the international arena,

including associations and affiliations.

Select the top 10 companies and create their

full profile: What they do, where, how, why

and for whom.

Find a Champion inside their company and

contact him/her.

Create a strategy to align your region to fit

their vision and opportunities for growth.

Create a “Unique Value Proposition” for the

company.

Pre-sell the shift for their company and for

your region.


Case Study #27: Chihuahua’s Aerospace Cluster

They created a long term vision: assembling a

complete aircraft in the region.

They performed a reverse engineering study to

determine the different processes that were required

to assemble the complete aircraft.

They made a current capabilities assessment that

they compared against the reverse engineering study

to determine what they were missing in the region.

They developed a 10 year roadmap to integrate the

processes that were missing by attracting or

developing key suppliers, talent and infrastructure.

At this point, it was very clear the specific profile of

companies that the region needed to attract.


Step 2: Create an Investment Landing Program

Gather local information that could be of value for the

foreign investor: infrastructure, accessibility, connectivity,

quality of life, supply base, academic infrastructure, etc.

Offer Site Selection Assistance: to find strategic real estate.

Offer Location & Integration Services: suppliers, distributors,

real estate, funding sources, logistics providers, etc.

Offer Match-Making B2B agendas.

Offer incentives: land, training, certifications, technology

transfers, etc.

Develop a Start Up Incubator Program: offer cutting through

the red-tape fast track start up or incubator programs.

Develop a local administrative umbrella program for

international investors: legalities, customs, human

resources, fiscal, accounting, compliance, and so on.


Case Study #25: A National Manufacturing Association creates a global

purchasing pool

The national manufacturing association “INDEX” in Mexico identified

common needs of foreign supplies in different regions. For example,

they identified US$4 Billion needs in tooling that were being imported

from 3 different countries.

So, they integrated those commodities into purchasing pools to be able

to attract foreign suppliers with a solid business case.

Then they created a program including government incentives and an

“all inclusive” incubator model to facilitate the establishment of small

distribution centers or even production lines of those needed processes.

Now they are hosting different

seminars, B2B events and commercial

missions to connect those

international suppliers with purchasing

decision makers of the needed

products and services in the country.


Step 3: Create an “Investment Opportunity” Seminar + Book + Multimedia

about your region

Create a seminar, book and videos that show the business

opportunity in your region, including:

Local and Regional market composition: consumers,

distributors, competitors and local suppliers.

Human resources: availability, cost, turnover, skillset,

wages, benefits, productivity and quality.

Business environment, Infrastructure & Quality of life:

success stories of similar companies in the region.

Start Up and Operational permits (entry, operational

and exit barriers) and operational cost models.

Infrastructure, accessibility, connectivity, real estate,

utilities availability.

Soft landing, incubator and start up programs: step by

step process to start business operations in your

region.

Guide investors into the next step: a consultation call,

assessment, regional business agenda, site selection

analysis or commercial mission.

Once all of this is

documented, you

should convert it into a

book and seminar to

distribute it through

Embassies and

Business associations

in foreign countries.


Case Study #31: Economic Developers support and sponsor the

organization of “Supplier days” for OEMs and tractor companies.

Economic developers and industrial associations have

supported and sponsored the organization of “Supplier Days”

so that OEMs and tractor companies such as Ford, Daimler,

Chrysler, Nissan, Navistar, GM, Toyota and VW can attract

foreign suppliers near their operations to mitigate lead time

and logistics costs.

This is the same case for Aerospace companies such as

Beechcraft, Bombardier, Honeywell, and some other industries

like medical devices, electronics and food industry with whom

a purchasing pool can be integrated into a business portfolio

making it attractive for foreign suppliers to expand or relocate

operations.

That is the perfect opportunity for Economic Developers to

offer soft landing programs and regional business agendas.


Step 4: Develop a Global Website (mobile device friendly) + Mobile APP

with investment calculators

The Investment Opportunity including FAQs,

Cost Simulator, Testimonials and Success Stories.

Investment Landing Program.

Local information: maps, infrastructure,

connectivity, accessibility, quality of life, videos,

whitepapers and downloadable flyers.

Investor capture pages offering your webinar,

ebooks, whitepapers, etc.

An investor education nurturing system: with

drip marketing carrying key content and calls to

action to join commercial missions or to request

business agendas or proposals.

Multiple languages (keyword optimized) and

with international access telephone numbers.

Website viewable on any internet browser and

device.

Your regional website must contain:


Step 4: Develop a mobile app with Geolocation features

You must create a mobile app for Apple and Android devices

(tablets or smartphones) with the following information:

Business opportunity.

Business model costs (calculator).

Real estate geolocation.

Photo gallery of buildings, quality of life amenities,

companies established in the region, etc.

Local information: infrastructure, connectivity, population,

quality of life, etc.

Business directory classified by industry.

Government incentives to establish business operations.

Soft landing and incubator program.

Meeting scheduler.

Social media connectivity.

According to the American

Marketing Association, the entity

that does not have a mobile

marketing strategy starting 2015

will be out of the market soon.


Step 4: Develop an investment calculator with a personalized report

on your website

Ask them key numbers to configure their

business model as it would run in your region:

Type of business

Workers

Managers

Sq. Ft or Sq. M. of facility

Energy usage

Water usage

Shipments

Other costs

Then provide a tailored report with those

numbers bringing a Total Cost Equation that

they can compare to other regions on a 1-to-1

call with your team.


Case Study #53: Nissan & Mazda in Central Mexico

Nissan has grown in Aguascalientes.

Mazda decided to establish operations in

Guanajuato.

Both companies interested in serving Mexico’s

and Latin America’s growing population with young

families.

Since 2012, more than 180 suppliers decided to

establish their operations in that region and it’s

projected to grow to 200 suppliers by 2015.

That movement will create more jobs and local

suppliers development.


Case Study #73: Bombardier & Eurocopter in Queretaro, Central Mexico

Economic developers targeted Bombardier

Aerospace & Eurocopter, as well as their

suppliers.

Then, they joined different Aerospace

Associations in their countries of origin to

network and fully understand their needs.

Then they created the Aeronautical University

(only one in Mexico as a country).

They offered a good package of government

incentives.

A world class construction company made

their facility on a Build-to-Suit mode.

They are starting to attract suppliers and

create jobs in the region.


Step 5: Develop an International referral program

1. Find local product and service providers that would

benefit from the new Investment in the region and

ask them to offer a finders fee for brokers or

promoters in other regions:

Real Estate Providers & Construction

Companies

Logistics & Packaging Providers

Human resources: recruitment, training and

payroll providers

Other service providers

2. Then launch a campaign to capture the active

promoters you need to bring your targeted

companies to your region segmented by industry.

Business Associations

Embassies & Consulates

Consultants & brokers

3. Build a training program for your international

promoters and make sure you provide them with all

the marketing materials they need, including a

tracking system for their marketing efforts.


Case Study # 47: Touristic Developments in Mexico

Entrepreneur discovers a natural reserve

and converted it into an International

touristic attraction: Xel Ha, the origins of

CANCUN, Mexico. A great pool of touristic

and commercial investors

4 entrepreneurs design an amusement park

named originally REINO AVENTURA

(Adventure Kingdom) in Mexico, Six Flags

today.

A group of hotel owners decided to grow

tourism from baby boomers into Torreon,

Mexico, integrating services like golf,

Mexican restaurants, and so on.


Step 6: Launch an international campaign through social networks and

search engines.

Social Networks:

Linked In: Company page, professional

profiles and discussion groups

Twitter

Facebook: fan pages, groups and accounts

Multimedia:

Youtube

Itunes

Slideshare

Flickr

Pinterest

Instagram

Google, Yahoo and Bing in native languages:

Search engine registration

Article marketing

Press release marketing

Q&A portals

Microsites: Wikipedia, Google sites, etc

Online directories

Once you have developed and published the ebooks, videos, reports and promotional material of the

investment opportunity in your region, it is now time to launch an international campaign to get

positioned in search engines and social networks


Case Study #81: Medical Tourism in Mexico

Hospitals and touristic agencies have

organized different tours for patients

from all over the world

They have pushed doctors to specialize

on: dental services, orthopaedia,

arthritis, cancer, heart disease,

diabetes, and so on

They promote investment not only on

hospitals and medical services, but also

on specialized transportation and

wellness services


Step 7: Organize and promote seminars, speaking engagement tours with

business associations and embassies + coordinate commercial Missions

for Potential Investors.

Review calendars of events, conventions,

conferences and seminar opportunities with

embassies, consulates and international

business associations to promote the

opportunity of investment in your region.

Organize 4 commercial missions per year

promoting visits to:

Foreign Companies in the region,

associations and suppliers.

Academic and R&D Institutions

Infrastructure Points of Interest: airports,

seaports, etc.

Real Estate Facilities

Show them regional development

projections and how to get government

incentives

Visit golf courses, restaurants and clubs

(quality of life)

Show them your incubator and soft

landing program.


Case Study #95 Fisher & Paykel in Reynosa, Mexico

New Zealand appliances company.

They were thinking on starting up operations in

America to serve the US market.

The New Zealand Embassy and the Economic

Development office from Reynosa organized a

commercial mission.

They found a very similar operation in the region

of Reynosa, Mexico, right on the US border with

McAllen, TX.

They decided to acquire and expand that existing

operation.


Go Implement – Spheres of Control Philosophy

To launch you FDI Attraction

campaign, focus on the things you

can control first.

Then continue with the actions you

can take to influence on the

changes you need on your

environment to attract FDI.

Do not depend to the outer sphere

where you can’t influence or control

the inputs, much less the outputs.

No Control or Influence

Influence

Control


7 Steps to attract FDI to your region

1. Target the right industries, companies and

Investors for your region.

2. Create an Investment Soft Landing Program.

3. Create an “Investment Opportunity” Seminar

+ Book + Multimedia about your region.

4. Develop a Global Website + Mobile App with

Investment Calculators.

5. Develop an International referral program.

6. Launch an international campaign through

social networks and search engines.

7. Organize and promote seminars, speaking

engagement tours with business associations

and embassies + coordinate commercial

Missions for Potential Investors.

When will you start your FDI Attraction Program & Campaign?

START NOW with the NEXT STEPS


Will YOU Be Our Next Success Story?

At FDI Attraction Academy we are on a Mission:

To help Economic Developers to attract Industrial, Commercial

and Touristic Investment projects to their regions or project

through the Strategic Planning and Promotion of commercial

missions and global investor attraction Campaigns.

We invite you to accept our challenge:

“Launch your global campaign to attract foreign

investors to your region in 12 weeks”


“Attract Foreign Investors in 12 weeks”

Hands-on training organized in 3 blocks:

Week 7: Structure and launch an international referral or brokerage program.

Week 8: Organize and schedule commercial missions with clusters and associations.

Week 9: Schedule presentations at events organized by embassies and consulates.

Week 10: Organize in-person and/or virtual trade shows with B2B meetings.

Week 11: Launch your commercial missions and books marketing on social networks.

Week 12: Launch your commercial missions and books marketing on search engines.

Week 1: Target the right industries, companies and Investors for your region.

Week 2: Create a soft landing and incubator program for foreign companies.

Block 1:

Value

Proposition

Creation

Week 3: Transform your Value Proposition into a Seminar and Book.

Week 4: Transform your seminar into an automated webinar to post on your website.

Week 5: Create a multilingual website with investor capturing and nurturing technology.

Week 6: Create a mobile app about your region.

Block 2:

Global

Marketing

Campaign

Design

Block 3:

Global

Marketing

Campaign

Launch

What contents will we cover each week?


This week we will guide you to:

Launch a regional long term vision plan integrating the needs and

budgets (business opportunities from purchasing pools) of the triple

helix (industry, academia and government).

Integrate a directory of potential companies to attract to your region

based on the business opportunities already detected.

Identify the Commercial Offices of embassies and consulates of the

targeted foreign companies that could offer their products and

services in your region.

Identify events and trade shows where the targeted companies will

be participating.

Identify the different business associations where the targeted

companies gather.

Identify key decision makers out of the targeted companies on

Linked In and Data.

Week 1: Target the right industries, companies and Investors for your region.


Hands-on training.


Now we will guide you to:

Document all the site selection information required to facilitate a cost-

effective location decision: infrastructure and real estate.

Document all the suppliers and distributors that could support or

integrate with the international investors.

Document all the human resources information: skills, academia,

unions, costs and trends.

Document all the international trade information: customs & logistics.

Document all the start up legal, operational and environmental permits.

Document all the costs of doing business in your region.

Create an incubator program that offers a turn-key integrated solution

minimizing start up legal or cultural risks.

Offer assistance to start sales or distribution operations in your region.

Week 2: Create a soft landing and incubator program for foreign companies.


Hands-on training.


Now we will guide you to:

Reveal the business opportunity to be served from your region

showing graphs and projections.

Show a step-by-step program to start doing business in your region

(your soft landing and incubator program)

Interview local business owners and foreign investors already doing

business as testimonials of your pro-business environment.

Week 3: Transform your Value Proposition into a Seminar and Book.

Publish your directory of companies doing business in your region including capabilities and

needs in their supply chain.

Show a cost model simulation that makes investors understand how much it will cost them to

start doing business in your region, including human resources, real estate, utilities,

compliance, and so on.

Show links to key sections on your website to download maps, real estate flyers and to access

the information that needs to be updated on an ongoing basis.

As a call to action, offer a scheduled commercial mission to host them in your region or offer a

straight proposal.


Hands-on training.


Week 4: Transform your seminar into an automated webinar to post on your website.

At this point we will guide you to record an automated

webinar for your region and schedule live webinars at

least once per month.

You will convert the seminar presentation into a

video where you or someone from your team explains

the “Investment opportunity” and “soft landing

services” in your region.

You will then post it on demand and synchronize it to

the investor nurturing system where you will give

more arguments, stories, testimonials and calls to

action to request a tailored cost model or a business

agenda.


Hands-on training.


Week 5: Create a multilingual website with investor capturing and nurturing technology.

At this point, you should be ready to start the creation of your global website and

videos, where you will be guided to:

Integrate the Investment Opportunity including FAQs, Cost Simulator,

Testimonials and Success Stories.

Include your Investment “Soft Landing Program”.

Have all your local information: maps, infrastructure, connectivity, accessibility,

quality of life, videos, whitepapers and downloadable flyers.

Design investor capture pages offering your webinar, ebooks, whitepapers, etc.

Create and design an investor relations and education nurturing system: drip

marketing with key content and calls to action (Frequently Asked Questions and

Should Ask Questions).

Translate your website presentation to different languages (1 pager with a call

to action to your English version).


Hands-on training.


Week 6: Create a mobile app about your region.

Now we will guide you to develop a mobile app integrating:

All your “Investment Opportunity” information.

Access to the cost model simulator.

Access to the regional directory of companies

established in the region.

Key locations into a regional map that they can

synchronize with their GPS.

Information about your commercial missions and soft

landing services.

Business agendas services.

Meeting scheduler.

Contact information with a 1-touch-dial system.


Hands-on training.


Week 7: Structure and launch an international referral or brokerage program.

This week we will guide you to:

Determine all the companies that offer products and

services that could offer a commission or finders fee to

international brokers who bring business to your

community.

Integrate a promotional catalog to educate brokers

about those products or services.

Install a tracking system for your international

promoters so that they can monitor the progress of

their prospects.

Host and record presentations explaining the benefits

and compensation plan of your referral program.

Launch an international campaign looking to attract

consultants and brokers.


Hands-on training.



During this stage, you will be guided to visit and arrange with

local decision makers the future SCHEDULED visits of

foreign investors, making them aware of the objective and

integrating them into an economic development team.

Commercial missions usually have a guided visit to:

Government offices: to learn about the region and

incentives.

Local and foreign business owners established in the

region, including suppliers, distributors and potential

commercial representatives.

Logistics and real estate infrastructure.

Academic and quality of life infrastructure.

Soft landing service providers and business incubators.




Week 9: Schedule presentations at events organized by embassies and consulates.

At this point, you will be guided to get in touch with the

Commercial Officers or Aggregates of more than 50

countries, being able to attend at least once per quarter to

one of their International Trade events where you will be

able to share the business opportunity of investing in your

region.

At these events, you will be able to promote:

Your printed and online investment guides.

Your cost simulator to start doing business in your

region.

Your business services match making services.

Your soft landing and incubator services (how to start

doing business in your region)

Your scheduled commercial missions.





At this point you will be able to integrate a directory of industrial

and business clusters and associations in different countries so

that you can give your seminar or lecture presentation on “Why

doing business with your region”.

There are international and local organizations that gather

companies from different regions around the world such as:

Chambers of Commerce

World Trade Center

Industrial Associations: Aerospace, Appliances, Automotive,

Electronics, Medical Devices, Plastic injection molding,

Machining, Finishings, and so many others.

Rotary Club

The best of all is that they are looking to have presentations like

the one of your region that encourages global trade.




At this stage you will be guided to launch the investor attraction campaign

Prepare and launch a scheduled campaign for social media: Twitter,

Facebook, Flickr, Delicious, Digg and Linked In (discussion groups).

Prepare and launch promotional presentations on Slideshare,

Powershow and Issuu.

Prepare and launch videos on YouTube, Vimeo and other video portals.

Schedule, record and post interviews in the shape of frequent podcasts

on your website.

Prepare and launch an international press release.

Prepare and launch articles and case studies to promote your region

and then post them on your blog and article sites.

Send direct mail invitations to targeted investors for the seminar or

webinar.

Weeks 11 & 12: Launch your commercial missions and books marketing on social networks and

search engines.




Virtual academy with live sessions through

teleconferences and webinars.

Length: 12 weeks with 2 sessions per week: 1

for content and the other one for questions and

answers (Q&A).

24/7 access to our private members site with

marketing materials, ebooks and tools.

Intended for economic, community, industrial

and touristic developers looking to attract

international investors to their regions.

Limited seats: 40 openings per group.

Admission process: you need to apply and get

an Investment Attraction Assessment.

Investment:

Individuals: 1 payment of US$997 or 3 monthly installments of US$397

Governments or companies: US$9,955 per group with up to 20 attendees

Pre-requisite:

Implementation commitment

Methodology




Leaks at the investor attraction stage.

Leaks at the investor engagement and nurturing stage.

Leaks at the investor conversion stage: commercial missions.

Leaks at the investor soft landing stage.

Leaks at the supply chain integration stage.

Request your complimentary Investment Attraction

Assessment when you register for our 12 week program at:

http://www.FDIAttractionAcademy.com

When you get registered, you will receive an Investment Attraction Assessment that will help us review

your current investor attraction process with the following reports:

Do you want to know your FDI Attraction SCORE?



http://www.fdiattractionacademy.com/


Start your Foreign Investor attraction campaign now!

Option 1:

Join our Challenge and learn how to

“Attract investors in 12 weeks”

http://www.FDIAttractionAcademy.com

Option 2:

Request our Foreign Investment

attraction services:

http://www.fdiattraction.com/request

-a-proposal.html

http://www.fdiattractionacademy.com/

http://www.fdiattraction.com/request-a-proposal.html


If you have any questions or

comments contact us!

By Xavier HurtadoForeign Direct Investment Consultant


[email protected]

7 steps to attract foreign direct investment ebook - seminar

Business

community commercial

business global expansion

community developers

touristic investors

business centers

business paradigms

author of business expansion

global economy