7 steps to influence and grow a following on instagram with devani freeman
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7 steps to influence and grow a following on Instagram with Devani Freeman.TRANSCRIPT
How to Influence + Grow a Following on
#DevaniFreeman
Hi, I’m Devani Freeman..
#DevaniFreeman
Is this you?
#DevaniFreeman
How I serve you..
DONE-FOR-YOU SERVICES
MODERN MARKETING ACADEMY
#DevaniFreeman
#DevaniFreeman
Here’s What You’ll Learn
• Why you need to be on this platform NOW
• How to create awesome content for Instagram
• How to schedule your Instagram posts
• How to manage your Instagram and build new connections & followers.
• What are hashtags and how to they make you money.
• Top mistakes most small businesses are doing on Instagram & how to fix it.
• How to turn your followers into paying clients
#DevaniFreeman
Why Instagram NOW?
#DevaniFreeman
How to Create Awesome Content
① Know your ideal client
#DevaniFreeman
How to Create Awesome Content
① Know your ideal client
② Research what other industry experts are doing
#DevaniFreeman
How to Create Awesome Content
① Know your ideal client
② Research what other industry experts are doing
③ Stay consistent with your brand/online image
#DevaniFreeman
How to Create Awesome Content
① Know your ideal client
② Research what other industry experts are doing
③ Stay consistent with your brand/online image
④ 3 ?’s to ask before you post: 1. Is this relevant 2. Am I being authentic 3. Will this serve my ideal client
#DevaniFreeman
How to Create Awesome Content Know your ideal client – research ideas
• Survey previous clients or reach out to people who would be an ideal client and ask if you could interview/survey them.
#DevaniFreeman
How to Create Awesome Content Know your ideal client – research ideas
• Graph search on Facebook “Favorite pages of people Who like Gabrielle Bernstein”
#DevaniFreeman
How to Create Awesome Content Research what other industry experts are doing
• Graph search on Facebook “Favorite pages of people Who like Gabrielle Bernstein”
#DevaniFreeman
How to Create Awesome Content Stay consistent with your voice, brand & online image
#DevaniFreeman
How to Create Awesome Content Creating a content strategy
#DevaniFreeman
Pick 3-4 categories of different types of content: ① Inspirational/motivation
How to Create Awesome Content Creating a content strategy
#DevaniFreeman
Pick 3-4 categories of different types of content: ① Inspirational/motivation ② Tips/educational
How to Create Awesome Content Creating a content strategy
#DevaniFreeman
Pick 3-4 categories of different types of content: ① Inspirational/motivation ② Tips/educational ③ Humor
How to Create Awesome Content Creating a content strategy
#DevaniFreeman
Pick 3-4 categories of different types of content: ① Inspirational/motivation ② Tips/educational ③ Humor ④ Behind the scenes
How to Create Awesome Content Creating a content strategy
#DevaniFreeman
Pick 3-4 categories of different types of content to help brainstorm ideas: ① Inspirational/motivation ② Tips/educational ③ Humor ④ Behind the scenes
How to Create Awesome Content Creating a content strategy
#DevaniFreeman
How to Create Awesome Content Creating custom content
www.Picmonkey.com
#DevaniFreeman
How to Create Awesome Content Creating custom content
#DevaniFreeman
How to Create Awesome Content Creating custom content
#DevaniFreeman
How to Schedule Your Instagram Posts Postso.com
#DevaniFreeman
How to Manage Your Instagram + Build New Connections & Followers
#DevaniFreeman
Create an account on iconosquare.com
How to Manage Your Instagram + Build New Connections & Followers
#DevaniFreeman
Use iconosquare.com & Instagram app
• Schedule 3 posts a day
How to Manage Your Instagram + Build New Connections & Followers
#DevaniFreeman
Use iconosquare.com & Instagram app
• Schedule 3 posts a day • Comment & like at least 5 images 3x’s a
day
How to Manage Your Instagram + Build New Connections & Followers
#DevaniFreeman
Use iconosquare.com & Instagram app
• Schedule 3 posts a day • Comment & like at least 5 images 3x’s a
day • Follow at least 5 new people daily
How to Manage Your Instagram + Build New Connections & Followers
#DevaniFreeman
Use iconosquare.com & Instagram app
• Schedule 3 posts a day • Comment & like at least 5 images 3x’s a
day • Follow at least 5 new people daily • Tag other people when relevant (DON’T
SPAM!!)
How to Manage Your Instagram + Build New Connections & Followers
#DevaniFreeman
Use iconosquare.com & Instagram app
• Schedule 3 posts a day • Comment & like at least 5 images 3x’s a
day • Follow at least 5 new people daily • Tag other people when relevant (DON’T
SPAM!!) • Use hashtags!
What Are Hashtags & How They Make You Money
#DevaniFreeman
What are Hashtags? On Twitter, the pound sign (or hash) # turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords! So, if you wanted to post about your delicious green smoothie you just made, you would include #greensmoothie in your tweet to join the conversation.
What Are Hashtags & How They Make You Money
#DevaniFreeman
What Hashtags should you be using? Research!
What Are Hashtags & How They Make You Money
#DevaniFreeman
• Create a list of 10-15 hashtags to use consistently
What Are Hashtags & How They Make You Money
#DevaniFreeman
• Create a list of 10-15 hashtags to use consistently • Create your own custom hashtag
What Are Hashtags & How They Make You Money
#DevaniFreeman
• Create a list of 10-15 hashtags to use consistently • Create your own custom hashtag • Location based, use city
What Are Hashtags & How They Make You Money
#DevaniFreeman
How they make you money (Case study)
How to turn your followers into paying clients from Instagram
Create a lead magnet. A lead magnet = a free offer
#DevaniFreeman
How to turn your followers into paying clients from Instagram
Step 1: Create a lead magnet. A lead magnet = a free offer
#DevaniFreeman
Why you want to have them opt-in? • It takes an average of 6-8 touches before some will
buy your products and services. • You list of one of your biggest business assets.
• Not everyone is on social media all the time.
• Social Media is rented space
How to turn your followers into paying clients from Instagram
#DevaniFreeman
Action step: • What problems and frustrations do you solve for
people?
• What issues or questions might you be able to solve or answer before someone is ready to hire you or buy from you?
• Decide which of these outcomes your free opt-in offer will provide for your new subscribers. (Save time, save money, make money, increase happiness)?
How to turn your followers into paying clients from Instagram
#DevaniFreeman
Examples: A vet might offer 5-keys to helping your cat with fur balls. A massage therapist might offer 3-keys to less pain in under 30 minutes. Decide how you will deliver this information: PDF, Audio, Video, webinar.
How to turn your followers into paying clients from Instagram
#DevaniFreeman
Follow up via your auto-responder. • Ask them how they liked the free gift?
• Make your offer after you have built trust
How to turn your followers into paying clients from Instagram
#DevaniFreeman
Top 3 mistakes I see most business owners make when using Instagram
• Not being consistent
• Not using hashtags
• Not creating a strategy
#DevaniFreeman
#DevaniFreeman
Your Turn to Take Action!!
#DevaniFreeman
Take Action
http://devanifreeman.com/digitalassessment
#DevaniFreeman