7 steps using linkedin and social media to find a job (college students)
DESCRIPTION
Presented at Chapman University in September 2013. First prepare for social media (not play, personal brand) and then 7 things to do: 4 in LinkedIn, 1 Facebook, 1 create content, 1 keep up with changes.TRANSCRIPT
![Page 1: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/1.jpg)
Using LinkedIn &
Social Media
Sigmund Fidyke IIISeptember 2013
To Find a Job
![Page 2: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/2.jpg)
Sigmund Fidyke III
Chief Technology Officer witha passion for innovation
• Innovation in products• Innovation in development• Innovation in marketing
![Page 3: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/3.jpg)
Finding a Job Using Social Media
• It’s easy and quick
• Set it up once and you’re done
• Just be online & people will find you
• Companies care about your opinion
• There is no bad publicity
![Page 4: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/4.jpg)
The Basics
• Stop playing
• What is your brand?
• Engage!
![Page 5: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/5.jpg)
Not For Fun Anymore
![Page 6: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/6.jpg)
A Tool, Not a Toy
• Purposeful activity
• Every post fits your brand
• Never stop promoting you
![Page 7: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/7.jpg)
Your Personal Brand
• Who you are
• What you are known for
• What you promise
• What you deliver
![Page 8: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/8.jpg)
Engage!
• A plan without action is a dream
• Set goals and metrics
• Follow up
• Reward yourself
![Page 9: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/9.jpg)
7 Steps to Success
1. LinkedIn: Profile2. LinkedIn: Interests3. LinkedIn: Network4. LinkedIn: Skills5. Facebook6. Create content7. Keep up with changes
![Page 10: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/10.jpg)
P I N SLinkedIn
![Page 11: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/11.jpg)
LinkedIn: Profile
• Keyword Optimization
• Heading
• Summary
• Recommendations
![Page 12: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/12.jpg)
LinkedIn: Keywords
• People you want to find you: What keywords are they using?
• Do those searches yourself (highlighted)
• Copy the experts!• Areas to focus on:
Headline, Job Titles, Summary, Interests
![Page 13: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/13.jpg)
![Page 14: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/14.jpg)
LinkedIn: Heading
• This shows up everywhere!
• Be careful
• Job title + Skill + Passion
![Page 15: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/15.jpg)
![Page 16: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/16.jpg)
LinkedIn: Summary
• NOT a resume summary!
• Marketing brochure / elevator speech
• Make it easy to contact you
• Add links & update often
![Page 17: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/17.jpg)
![Page 18: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/18.jpg)
LinkedIn: Recommendations
• Hard to get while you are a student• Replaces references in job app• Make it easy (write it for them!)• Give as many as you get
![Page 19: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/19.jpg)
![Page 20: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/20.jpg)
LinkedIn: Interests
• Groups
• Companies
• Education
![Page 21: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/21.jpg)
![Page 22: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/22.jpg)
![Page 23: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/23.jpg)
![Page 24: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/24.jpg)
![Page 25: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/25.jpg)
![Page 26: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/26.jpg)
![Page 27: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/27.jpg)
![Page 28: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/28.jpg)
LinkedIn: Network
• Contacts
• L I O N
![Page 29: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/29.jpg)
![Page 30: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/30.jpg)
![Page 31: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/31.jpg)
![Page 32: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/32.jpg)
![Page 33: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/33.jpg)
LinkedIn: Skills
• Important for recruiters
• Be specific
• Get endorsements
• Manage your list
![Page 34: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/34.jpg)
![Page 35: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/35.jpg)
![Page 36: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/36.jpg)
![Page 37: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/37.jpg)
![Page 38: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/38.jpg)
• Your pages will be searched!
• Follow target companies
• Engage with target companies
![Page 39: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/39.jpg)
![Page 40: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/40.jpg)
![Page 41: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/41.jpg)
![Page 42: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/42.jpg)
Create Content
• Blog
• YouTube
• Website
![Page 43: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/43.jpg)
![Page 44: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/44.jpg)
![Page 45: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/45.jpg)
![Page 46: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/46.jpg)
![Page 47: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/47.jpg)
The Online World Changes Fast
• Don’t keep up – stay ahead
• Vine, KickStarter
• Mobile
![Page 48: 7 Steps Using LinkedIn and Social Media to Find a Job (College Students)](https://reader033.vdocument.in/reader033/viewer/2022061105/53ecb1408d7f7289708b5856/html5/thumbnails/48.jpg)
Steps to Success
• Basics: Serious, Brand, Engage• LinkedIn: P I N S• Facebook• Create content• Keep up with changes
Sigmund Fidyke [email protected]