7 strategies to recruit more people · evolution of the network marketer. evolution one, where...

7 Strategies to Recruit More People of 9

Hello,hello.Welcome,welcome,welcome.ThisisRayHigdon,andtodayIamsimulcastingFacebookLiveandPeriscope.What'sup,FacebookLive?Howareyou?Periscope,myfriends,howareyou?Weareteachingmarketinghereallday.Today'sstrategythatI'mgoingtosharewithyouisanin-depthtraining,sothiswillbealittlebithighlevel.

Todayisgoingtobesevenstrategiestorecruitmorepeopleintoyourbusinessandtobuildalargeteam,soyoumaywanttoshare.

Let'sgetlotsofpeopleonhere,havelotsoffun.Itwillbesweettimes.We'llhavelotsandlotsoffun.

SevenStrategiesToRecruitMorePeople Todayisgoingtohaveyouthinkalittledifferently.Whenmostpeoplethinkaboutrecruitingaboutmorepeople,theyfocuson,howdoIgetbetterprospectingorhowdoIgetbetteratclosing?

That'showmostpeoplethink.I'mheretotellyouthatyouactually,youreallydon'twanttorecruitpeople.Youwantthebenefitsofalargeresidual,right?Youwantthebenefitsofalargeresidual.It'snotthatyougetyourkicksoffrecruitingpeople.It'sthatyouwantalargeresidual.

Tocreatealargeresidual,youneedtorecruitpeople,andyouneedtohelpyourpeoplerecruitpeople.Someoftodayisalittlebitbiggerplane.It'salittlebitbiggerthinking.Iseethreedimensionsoftheevolutionofthenetworkmarketer.

Evolutionone,wherethey'reworkingontheirconfidenceandthey'reworkingonprospectingandrecruitingandclosing.That'sevolutionone.

There'sevolutiontwo.Somewhere,theinternetgetsintothereinevolutiontwo,andwheretheycanstartimplementingmarketingtostartgettingpeopletocometothem.

Thenthere'sevolutionnumberthree,whereyou'reusing,youhaveprospectingandrecruiting,you'reusingtheInternettogetpeopletoreachouttoyou,andyou'realsoproducing.You'reproducinginwayssuchaswebinars,events,maybeliveevents,maybeconferencecalls,thingslikethat.Iseethemasdifferentevolutions.There'ssomethingsinevolutionthreethatmaybeyoucouldarguecouldbeinevolutiontwo.

Letmediveintothis.

Sevendifferentways,andI'verecruitedpeoplethrougheverysingleoneoftheseways.I'vehelpedteammatesrecruitpeoplethrougheverysingleoneoftheseways.Let'sgetintothem.Someofthem,you'veheardof.Infact,Iwouldarguethatyou'veprobablyheardofallofthem.There'sprobablynothingonthisboardthatyou'regoing,"Oh,myGod.Ican'tbelieve.That'ssoearth-shattering."I'mgoingtoexplainthemtoyouinawaythatmaybewillhelpyououtalittlebit,alittlebit.


1.One-On-Ones&Two-On-Ones

Numberone.Thesearen'tinnecessarilyorder,exceptnumberseven.Numbersevenisnumbersevenonpurpose.Therest,onethroughsix,arehaphazardlythrowntogether,butthey'reallimportant.Numberone,one-on-onesandtwo-on-ones.Thisissomethingwhereyoulearntohavetheconfidencetositface-to-facewithsomebodyandbeabletopresentwhatitisthatyouhavetooffer.

Forthosethatmaynotknow,atwo-on-oneiswheremaybeyou'rethepersonleadingthechargeandyou'redoingthatforateammate,sothere'stwoofyouandoneprospect.One-on-onesandtwo-on-ones,it'sabreadandbutterinalotofdifferentnetworkmarketingcompanies.Notallofthem,butinalotofthem.

One-on-ones,two-on-ones,breadandbutter.Maybeyou'remeetingthematPanera.Maybeyou'remeetingthematStarbucks,thingslikethat.Thisisabasicskill.

Weteachalotofinternetmarketing.I'lltellyou,alotofpeoplegototheinternetoutofweakness,becausethey'renotwillingtogetbetteratface-to-facepresentingorgetbetterathavingmoreconfidenceofflineortalkingtosomebodyelse.

Thisisreallyheretogainthatfirstlevelofconfidence.Ihesitatetocallitapresenter,butitreallyis.Itisatypeofpresenting.That'sone-on-ones,two-on-ones.It'snotsomethingthat'ssuperleveraged,becauseit'snotrecorded,butitispowerful,anditiseffective.

Iknowpeoplethathavebuilttheirentirebusinessesthroughone-on-onesandtwo-on-ones,mainly,thatledtootherevents.We'lltalkaboutthat.

2.GroupPresentations

Numbertwo,grouppresentations.Manyofyoudon'tknowthestoryfrommyveryfirstnetworkmarketingcompanythatIwaseverin.InFebruary2006wasactuallywhenIofficiallyjoinedmyfirstnetworkmarketingcompany.Backthen,Iwasn'tsupercoachable.

Ididn'tfollowasystem,andIwasawildman.Ididhavesomesuccessinthatcompany.Itdidn'tlast,butthatwasn'tnecessarilybecauseofnetworkmarketing.IwouldsayitwasmoreofthewaythatIhandledmyself.However,IgraspedveryquicklythatifIwantedtobuildateamfast,grouppresentationswasabigkey.Someofyouonhere,maybeyou'relike,"Ray,screwthis.Iwanttodointernets.Internetsismyway,man.Grouppresentationisforthebirds."

Icantellyouthatifyouonlyoperateonline,youaregoingtomissalotofpeople,alotofpeople.ThewaythatIbuiltthatveryfirstcompanyand,quitefrankly,alotofmylastcompany,whereIwasthenumberoneincomeearner,wasthroughgrouppresentations.

Iwasdoingalotofgrouppresentations,becauseitjustmadesensetome.Icaneithersitinfrontofonepersonandsay,"Hey,doyouwanttojoinmydeal?"OrIcanstandinfrontofmultiple


people.Itjustmadesense.It'smoreeffective.It'smoreleverage.Ijustsawthevalueofthat.Grouppresentations,I'mgoingtogiveyousomequicktipshere.

Somequicktipswithgrouppresentationsis,ifyoumasterthatskillofrunninggrouppresentations,we'reactuallygoingtobeteachinghowtorungrouppresentationsatoureventinJanuary.

I'mnotactuallypitchingthatonheretoday,butwearedoinganeventinJanuaryinFlorida,allabouthowtobeamoreeffectiveandmotivatingspeaker/presenterandhowtorungrouppresentations.I'mnotreallytalkingabouttheeventheretoday,butgrouppresentations,very,verypowerful.

Ifyoucanmasterthat,whatthatmeansisyoucangointoanycityandyoucanbuildateam.IcanputyouinLima,Peru,andyoucanbuildateamwiththatskill.That'sjustbasedonmyexperience.Webuiltalotofteamsaroundgrouppresentationslocally.Verypowerful.Keepinmind,Iusealotofinternetmarketing,don'tI?HereIam,simulcasting.Ibelieveintheinternet.Idon'thaveaproblemwiththeinternet.I'mnotsayingthisistheonlyway,butitisaverypowerfulway.

3.Webinars

Numberthree,webinars.Webinarsare,inmyopinion,thelowestoverhead,fastestwaytosellanything.Letmesaythatagain.Thelowestoverhead,fastestwaytosayanything.

They'realittledifferentthangrouppresentations.You'renotinfrontofpeople'sfaces.Youdon'tgettogaugetheaudienceasyou'relookingthemintheeyes.You'resittinginyouroffice,likeI'mstandinginmyofficerightnow.Webinarsareextremely,extremelypowerful.Mostpeopleeitherdon'tdothembecausetheydon'tknowhowtodothem,ortheydothemthewrongway.

I'mgoingtogiveyouacoupletipsthere,whenitcomestowebinars.Numberone,whenmarketingyourwebinar,andthisiscommonsensetomarketers,butmostnetworkmarketingcompaniesaren'tmarketers.Mostnetworkmarketersaren'tmarketers.Theydon'tthinklikemarketers.Ithinklikeamarketer.Iamanetworkmarketer,butIthinklikeamarketer.

Oneofmytipsforyouwhenitcomestowebinarsis,ifyouwanttogetalotofpeopleonawebinar,whichhopefullyyoudo.Ifyou'regoingtodoawebinar,thenyoushouldwanttopackitout.Ifyouwanttodothat,donotuseyourcompanynameinthepromotionofthatwebinar.Don'tdoit.Instead,focusonbenefit.Focusonbenefit.

IfyouhaveaweightlossshakecalledYummyYum,soyou'reacrowntriplediamondinYummyYum.Great.Congratulations.Don'tdoawebinarandpromoteitoutthere,saying,"LearnallaboutYummyYum!YummyYum'samazing!"Maybeyou'reinafruitjuicecompany,andit'scalledGrapetyGrape."LearnallaboutGrapetyGrape"isnotagoodwebinartitle.

Itneedstobebenefit-driven.Thisrightherehasarguably,IwouldhavetothinkabouttheyearthatIheardthis,butthishasarguablymademehundredsofhundreds,ifnotmillionsofdollars.Thatis,inyourmarketing,tellthemwhatitDOES,notwhatitIS.Tellthemwhatitdoes,notwhatitis.


WhatYummyYummaybeisaseriesofbranch-chainaminoacids,withawheyproteinbasethatwillmovemoreL-carnitine,soyouburnmoreofthebrownfattycellsandputtheminthemitochondria.Thatmightbewhatitis.Whatdoesitdo?Itmakesyoufeelfantastic.

Itmakesyourex-boyfriendwishthatheneverbrokeupwithyou.Itmakesyour,whenyou'reatyourhighschoolreunion,peoplearelike,"Oh,myGod.Howdoyoulookthisway?Youlookamazing!"That'swhatitdoes,notwhatitis.Noneofthatisonthepackage.Thisisthedifferencebetweenreadingthebackofalabel,whatitis.Noonecaresaboutwhatitis.

Theycareaboutwhatitdoes.Whenmarketingyourwebinar,ifyouwantmorepeopleonthere,thentalkaboutwhatitwillDO,howtolose12poundsyourfirstweekofJanuary2016.That'sawebinarthatwouldbepacked,butpeople,they'renotdoingthatstuff.They'resaying,"Learnmylatest,greatestYumYumshake."Don'tdothat.Talkaboutbenefits.Whatisthebenefittotheperson?

Thendivealittledeeperwithpsychologyandaskyourself,"What'sthebenefitofthebenefit?"IfIhaveaweightlossshake,whichIdonot,butifIdid,whatwasthebenefit?Thebenefitis,youloseweight.Thebenefitis,youhavebetterhealth.Thebenefitis,yourclothesfeelbetter.What'sthebenefitofthatbenefit?Thebenefitofthebenefitiswhenyouseeyourfriends.

They'regoingtosay,"Whoa,girl.Whathaveyoubeendoing?Wow.Youlook,Whoo!Youlookamazing!"That'sabenefitofthebenefit.Deepmarketingpsychologythere.Youcanuseitinalotofdifferentthings.Webinars,verygoodidea.Attheendofyourwebinar,beveryclearwithdirections.Beveryclear.Thisisalsoatipforgrouppresentations.

Iseealotofgrouppresentationswherethere'snocleardirectionattheendofthepresentation.Youhavetobeclear."Existingreps,turntoyourguestandsay,'Areyouinorout?'Givethemahighfive."Beverycleartoyourrepsandtoyourguestsonwhattheyshoulddo.Thisispowerfulinwebinarsaswell.

There'stwodifferentwaystorunwebinarstobuildyourteamandrecruitmore:

1. Ifyou'redoingitpersonallyandnoneofyourteammatesaremarketingit,thenhaveyourlink,butwalkthemthroughthelink.Don'tjustsay,"Gohereandsignup."Theproblemis,networkmarketingcompaniesdon'thaveafrickin'clueaboutmarketing.Theydon't,noneofthem.Whenyougotoasign-uppage,there's533options.There's,doIwantthejuniorpackage?DoIwantthecrownpackage?DoIwantthelemonpackage?DoIaddthison?DoIgetthebrassballpackage?Idon'tknowwhattodo!Aconfusedminddoesn'tbuy.Youneedtobeveryclear.

Whatyoudo,thatnobodydoes,nobody.Whatyoudoinyourwebinar,ifyou'rerunningitforyouasanindividual,isyoutakescreenshots.Yousay,"Whenyougotothispagerighthere,here'sthelink.Whenyougotothispage,Iwantyoutoselectthisandselectthis."Iwantyoutodrawacirclearoundthem.Iwantyoutopointarrowstothem.

Iwantflashing,beepbeep!Tellthemwhatthey'vewon.Youneedtopoint.Youneedtosay,"Thenyou'regoingtoclickNext.Thenyou'regoingtoenteryourinformation.Thenyou'regoing


toclickSubmit."Walkthemthroughtheprocess.Don'tjustsay,"Here'sthelink!Hopeyoumakeit!"JustahailMaryintotheendzone,notgoingtowork.Bespecific.

2. Bespecificinyourgrouppresentationsaswell.Tellthem,"Hereisthesignuppage.Filloutthis.Filloutthis.Youcanskipthis.Filloutthis.Handittothepersonthatinvitedyou."You'vegottobespecific.

4.ConferenceCalls

Numberfour,conferencecalls.Letmegiveyouatipaboutthis,becausethisislong-termthinking.Youcandoconferencecallsthatareopportunitypresentations.Idon'tthinkalotofpeopledothatstuffawholelotanymore.SomepeoplestilldoSizzlecalls.

That'scool.Whateverworks,man.Whateverworks.If'ssomething'sworkinginyourcompany,keepdoingit.It'sawesome.Conferencecalls,letmegiveyouapointeronthis.Youwanttobeverycarefultohowyouattempttomotivateyourpeople.Ifyoumotivateyourpeopleinawaythatmakesthemfeelbad,they'regoingtoquit.Icanspeakfromexperience.Inmylastnetworkmarketingcompany,whenIfirststartedthat,Iwasajuggernaut.IwasBeast.

I'mlike,"You'vegottobeprospectingeveryminuteoftheday!"Iwassoinpeople'sfacethatalotofpeoplethatwouldhavestayedcustomersforeverjustquit,becausetheydidn'twanttodisappointme.Becarefulonyourteamconferencecalls.Becarefulhowyouinteractwithyourpeople.

Ifyou'regoingtogiveoutsomehustlergoalslike,"Thisishowtostepitup",prefaceitwithsaying,"Ifyou'reonhereandyou'reacustomerandyoulovebeingacustomer,awesome.Weloveyou.Weloveyousomuch.You'reawesome,butifyou'reonhereandyouwanttobuildabusiness,here'satipforyou."Prefaceit.

Behindcloseddoors,youcanbe,youfindoutwhichofyourteammatesarecoachable.That'swhoyourockandrollwith.I'mnotsayinghavesugarinyourshoeswhenitcomestoallofyourtraining.I'msayingenmasse,youneedtounderstandthatthere'ssomepeoplelisteningthatdon'twanttobuildamillion-dollarbusiness.It'strue.Ifyoutreateveryonelikethey'reashungryasyouareandtheywanttobeabillionairelikeyoudo,thenyou'regoingtoturnsomepeopleoff.Why?There'snoreasonto.

5.VideoMarketing

Numberfive,videos.Idon'tcomprehendsomeonethatisinbusinessthatdoesn'tdovideos.Idon'tcomprehendit.Wenowhaveelectricity,andwenowhavetheinternet.Withtheadventofelectricityandtheadventoftheinternet,youshouldbedoingvideos.It'sliterallycrazyifyou'renot.

It'scrazyifyou'renotdoingvideos,nomatterwhatbusinessyou'rebuilding.IfIwasgoingintoplumbing,IassureyouIwoulddemolisheveryfrickin'plumberinmycity.Ipromiseyou,Iwouldsmashthemtosmithereenswithoutknowingadamnthingaboutplumbing,becausemymarketingwoulddominatethem.


Iwouldgoouttojobs.Iwouldtakealittlevideoandsay,"Here'savideo.Thistoilet'sleaking.Ifyoulookrealclose,it'smissingthistripleclampscrew.AllI'vegottodoisputinthistripleclampscrew,guys.Youcansaveyourselfabillfromtheplumber."Iwouldshootvideoslikethatnon-stop.Theywoulddominate.Theywouldjustcrushit.

Why?Becausepeoplearelookingforeducationbeforetheypurchase.Youneedtounderstandthat.Mostnetworkmarketers,becausetheydon'tthinklikemarketers,I'mnotsurewhattheythinklike.Theydon'tthinklikemarketers.They'reouttherepitchingtheirsalespage."Hey,youwanttobuythis?Hey,youwanttobuythis?Haveyouheardofthis?Youwanttobuythis?"They'renoteducating.Educate.Learntodoeducation.Youdothat,mainly,throughvideo.Mainlythroughvideo.Thisisanothermajortopicwe'regoingtobecoveringinourJanuaryevent.

6.GuestStageSpeaking

Numbersix.Gueststagespeaking.Here'swherewestarttotreadintoplayingbigger.Thisisaplayingbiggermove.Rightnow,believeitornot,someofyouarelike,"Oh,myGod."Rightnow,numberonethroughfivearestandard.Thesearethingsyoushouldbedoing.

Thesearepowerfulforyourbusiness.Numbersix,westarttostepupalittlebit.Westarttostepupalittlebit.Numbersix,gueststagespeaking.Thatmeansthatyou'vebeensomebodythatisbeingrecognizedasanauthorityinsomeway,shapeorform.Peopleareactuallyaskingyoutospeakontheirstage.Verypowerful.Verypowerful.I'vebeenblessed.

Justafewmonthsago,Iwasveryblessed.MyfriendEricWorrehadmeonhisstage.SharedthestagewithTonyRobbins,BobProctor,RobertKiyosaki,awholebunchofotheramazing,amazingindividuals.Very,veryblessed.

Whathappensis,whenyou'reguestspeaking,twothingshappen.Whenyou'reguestspeaking,you'renotuptheresaying,"Here'smycompany,guys."Ididn'twearabigGrapetyGrapeshirt.Thatwouldgetmeonstageonetime,andneverback.I'dbecut.Idon'twearabigpinorabighat,"Loseweightnow.Askmehow."

Idon'thaveanyofthatstuffwhenI'mguestspeakingonstage,buttwothingshappen:

1. Whenyouarethetypeofpersonthatgetsaskedtospeakonstage,youattractplayers.Youattractpeoplethatwanttoworkwithpeopleplayingbig.

2. Yourconfidencegoesthroughtheroof.Thisrighthere,it'sindirect.Thisisn'tlike,"Iwanttorecruitmorepeople.Letmelearnhowtogetonotherpeople'sstages."Whathappensisthatwhenyouareaguestspeakeronsomeoneelse'sstageisyourconfidencegoesthroughtheroof,whichaffectseverytransactionandeveryinteraction.

Youknowthatyou'vebeenaskedtospeakonsomeone'sstage.You'renolongerwalkingintoaone-on-one,two-on-oneandthinking,"Ihopetheylikeit."You'reconfident.That'soneofthekey.

Letmethinkaboutthis.I'mgoingtosayit.Thebiggestturningpointinmycareerwasgettingovermyfearofspeaking.Thatwasbackin2003,maybe2002,2003?Thatwasthebiggestturningofmycareer.I


wasn'tinnetworkmarketingbackthen.IwasincorporateAmerica,butturningonthatconfidencegeneinsideme,whichwasthereallalong.Itwasjusthiding.Itwaslike,"Idon'twanttoplay,Ray.No,no,no.No.I'mgoingtohide."

I'vegotadaughter.She'stwoandahalfmonthsold,soI'musedtodoingbabytalk.Turningthatswitch,turningthatconfidencegeneoniswhatgavemetheconfidencetoleavethatjobtogotothisjobandthentogofull-time.I'vebeenafull-timeentrepreneurnowfortenyears,asofthisyear.That'ssomethingindirect.You'renotgoingtostudyhowtogetonotherpeople'sstagesbecauseyouhaverecruitinggoals,butwhenyougettoapoint,whenyou'vedonealloftheseotherthingswherepeopleareaskingyoutospeakonstage,yourecruitmore.Youchange.

7.PlayBigger

Thatleadsmetothefinalonehere:playbigger.Thequestionthereis,youmaynotbeabletoreadit,butit'swhoareyou?Whoareyou?Therearetwomainstepstochangingyourlifetowhereyoucanrecruitatwill.Youcanbuildanything.YoucouldbedroppedoffinSaskatchewan,Canada,withoutawalletandwithoutalaptopandyoucouldbuildanempire.Allofthathastodowithtwothings.Numberone,yourlanguage.Howdoyoudefineyourworld?Howdoyoudescribeyourself?WhatareyourIamstatements?

Arethey,"Iamfrustrated,overwhelmed,stressedout,broke."Aretheythose?Thenthat'swhatyou'regoingtoexperiencemoreof.Arethey,"Iampowerful"?Arethey,"I'llfigureshitout"?Arethey,"I'mgoingtomakethisthinghappen.I'maconqueror.I'madominator.I'mamake-it-happenkindofperson.I'mafrickin'rockstar."Ifit'sthatkindoflanguage,thenyou'regoingtoexperiencethatworld.

1. Yourlanguage.2. Yourvision.

Whatisyourvision?WhenIinitiallygotovermyfearofspeaking,IhadavisionofspeakingontheVegasstrip,whichmadenosense.

Iwasworkingforacountygovernment.WhywouldIeverspeakontheVegasstrip?Itdidn'tmakeanysense.Inaboutayearandahalflater,Ithink,maybetwoyearslater,IwasspeakingatPlanetHollywood.Totallydifferentworld,justadifferentworld.Whodoyouwanttobecome?Ifyoumasterthis,ifyoumasterwhoyouwanttobecome,ifyoumastertheartofplayingbigger,ifyoumastertheartoftacklingskillsthatmaynotbedirectlytowhatyouwanttoaccomplishbutareadmittedlyplayingbigger,allofthesethingsgetbetter.

Allofthem.It'swhoyouare.It'snotenough,ifyouwanttoseriouslychangeyourlife,itisn'tenoughtolearnanewscriptortolearnanewicebreakerorhowtoovercomeanobjection.Thoseareallgreatthings.

Youshouldbelearningthosethings,butifyouwanttohavethosethingswherethey'renolongeraconcern,Iteachthosethings,butthey'renotaconcernofmine.Ihavezeroconcernoverovercomingobjections,becauseofwhoIamandbecauseofthevisionofwhoIambecoming.You


masterthat,you'llrecruitatwill.Therewillbenostoppingyou.Idon'tcarewhatcompanyyou'rein.Idon'tcarewhatstateyou'rein.

Idon'tcarewhatpoliticalpersuasionyouare.Itdoesn'tmatter.Youmasterplayingbigger.Youmasterbecomingandsteppingintoyourgreatness,andjuststeppingintothatpower,you'regoingtobeunstoppable.That'swhatwehopetocontinuetohelpyoutostepinto.Thereyougo.Sevendifferentwaysofrecruiting.Oneofthem,extremelyindirect,butthemostpowerfultipI'vedroppedonyouisthatnumbersevenrightthere.

7 strategies to recruit more people · evolution of the network marketer. evolution one, where...

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