7 things to do when opening a new dental practice

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IDENTIFY YOUR IDEAL PATIENT

• Start off by identifying your most profitable

patients and then narrow that segment

down to those that are more likely to refer

• Develop your initial marketing content to

speak to and capture this extremely

targeted demographic first

• Then build out your client base from there

using this same model for your second,

third and fourth most-ideal patients




• Come up with a Unique Selling

Proposition (USP)

• Every dentist is qualified, every practice is

expected to be staffed by certified

professionals. The real question is how do

you go above and beyond this?

• What makes your clients choose you and

refer you over and over again?

• Step outside of the box and don't market

like other dentists do


Find What Differentiates Your

Practice



• There are generally seven steps to a

functioning marketing and sales funnel, all

of which you need to capitalize on with

competent pre-planning

• Knowing Phase

• Like Phase

• Trust

• Try Phase

• Buy Phase

• Repeat

• Referral

Pay Attention to Marketing and

Funnels




• Content marketing is huge in any

industry and a new dental practice is no

exception

• Build traffic to your site, educate your

leads as to why they should choose you

• Build trust through content creation

• Share via social media sites, websites,

white papers, brochures, pamphlets,

eBooks, newsletters

• Be sure your delivery system fits your

ideal client

CREATE CONTENT




• It's vital that your customers are speaking

highly of you.

• it's important to not only personally ask for

some reviews, but send out follow-up email

reminders with quick links to where your

patients can post their reviews

• Make it easy for them to review you online

and even toss in some incentive

TESTIMONIALS ARE IMPORTANT




• Your dental website is the face of your

practice, so make sure it accurately reflects

this

• If your site is literally painful to look at,

guess what they are going to associate you

with – pain.

• Make it trustworthy and have pictures and

bios up of you, your partners and your staff

• Have informative content and videos up, as

well as before and after shots of your

patients

• Hire a dental SEO company to optimize

your site

DON'T NEGLECT YOUR WEBSITE





• Connect your social media profiles (e.g.,

Facebook, Twitter, Instagram and

LinkedIn) to your website

• Make sure that your Name, Address and

Phone Number (NAP) are all correct on

your Google+ Page

• Stay active on dental boards and always

answer any questions from patients in a

public place

• Take the time to answer questions on

social media, you'll be directly engaging

the client or lead, something that directly

results in higher acquisition rates

CREATE A PRESENCE ONLINE



May seem daunting at first, handling many

of your marketing issues that arise with

opening a new practice aren't that difficult.

The real problem is that they are very time-

consuming, much more so than a good

practice has time for.


CONCLUSION



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www.titanwebagency.com

(801) 783-3101

[email protected]