7 CONTENT WRITING TIPSFOR E-COMMERCE SUCCESS

With separate landing pages for different PPC

ads, potential customers will land on pages that are

relevant to their keyword searches, resulting in substantially

lower bounce rates. That will translate to more sales for you!

Get professional guidance from an SEO expert as to which

keywords your website should be targeting. Make sure that

you insert keywords in such a way that your content reads

with a natural flow. Be sure not to over-stuff your content with keywords.

Stick to the rule - “less is more”! Evaluate every line of your

website. The more content you make your visitor sift through,

the more likely he is to miss out on the main benefits. So, just

focus on your main points.

Engaging content is one of the top reason people follow brands

on social media

On a worldwide scale, successful landing

pages produce 47% more sales than

sending visitors to a web site’s home page.

Landing page viewers are 45% more likely to

purchase a product if they land on a secure

order page with clear signs of secure ordering.

DESIGN UNIQUE LANDING PAGES WITH CONTENT CUSTOMIZED TO SUPPORT YOUR PPC CAMPAIGN.

USE RELEVANT KEYWORDS FOR SEARCH ENGINE OPTIMIZATION

KEEP YOUR WEBSITE’S CONTENT SHORT, SIMPLE AND RELEVANT

47%45%

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Keep a distance of

repeating a keyword to avoid keyword stuffing.

Characters before

70

A keyword density of 2-3% makes your content SEO-friendly.

FOCUS YOUR PRODUCT DESCRIPTION ON BENEFITS, NOT ON FEATURES

WRITE ARTICLES IN AN INVERTED PYRAMID STYLE

FOCUS ON YOUR READERS, NOT ON SEARCH ENGINES

BE CREATIVE4

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When you write for a keyword phrase, you need to use

the phrase enough so that it's recognized as the topic

but not so much that your readers notice. If you’re

repeating the same keyword twice in a sentence,

that’s too much.

When writing about your product, remember to focus on the

benefit to the buyer. Tell your potential purchaser what’s

in it for him.

Like a pyramid turned upside down, put the weighty

bits of information at the top of the article.

Start with your conclusion to pique the reader’s interest,

then expound on your main points in the body of the article.

If you’re not creative with your writing and design, you

run the risk of being boring, un-engaging and forgettable.

Creative concepts have a great impact on salesCreative websites are more likely to be bookmarked.

Referrencehttp://webdesign.about.com/od/writing/tp/10-tips-for-web-writing.htmhttp://writepulse.com/web-content-writing-tips-for-e-commerce-successhttp://www.quicksprout.com/the-advanced-guide-to-content-marketinghttp://webwisewording.com/web-writing-tips

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