7 tips for delivering a winning sales presentation
DESCRIPTION
The sales presentation is the culmination of a long sales process, so it must be done well. Learn 7 tips for a winning sales presentation.TRANSCRIPT
7 TIPS FOR DELIVERING A WINNING SALES PRESENTATION
Knowing how to deliver a presentation
is IMPORTANT because…
presentations can cost you clients
BAD
HOW can you deliver
a winning sales presentation?
Others think it is
AN UNNECESSARY EVIL. Get to the point.
1
Your clients are
BUSY
Time is their most precious asset.
So, DON'T
waste it!
Arrive early to set up your
presentation.
Avoid long
introductions.
Get to the point within the first 5 minutes.
Others think it is
AN UNNECESSARY EVIL. Ask questions.
2
Use questions to clarify your points.
For instance,
you might ask…
“Is this how you’d define
success?”
“Have I prioritized your goals correctly?”
“Is this a challenge for your company?”
“Have you considered this strategy before?”
Others think it is
AN UNNECESSARY EVIL. Sell a vision first.
3
DON'T begin the meeting
by talking about yourself!
Instead, focus on
selling a vision first.
Show clients how
you can help them...
…beat the competition…
…attract new customers…
…retain current customers…
…and increase profit margins.
Others think it is
AN UNNECESSARY EVIL. Lead with stories, not data.
4
Clients are realistic about data.
They’ve seen projects fail
despite the glowing data.
And they’ve seen projects
succeed without any data.
Stories resonate with people.
Tell stories first, then use supporting data.
Talk about customer experiences…
…and competitor moves.
Others think it is
AN UNNECESSARY EVIL. Use PowerPoint or Keynote wisely.
5
Most slides are too complex.
Avoid using too much text
Simplify complex graphics
Customer Value Propositions
• Create professional proposals in minutes
• You've never been so easily entertained
• A few (million) of your favorite things
• Bigger, fuller hair
• Superfast and secure hosting
• We make websites sell
• Download the fast web browser
• Remember everything
• Soundtrack your life
• Create marketing people love
Eliminate irrelevant photos
Rule of Thumb
Put only ONE picture and
ONE sentence per slide.
Others think it is
AN UNNECESSARY EVIL. Keep it short.
6
Confirm how much time your prospect has for the
presentation.
Leave time for Q & A.
NEVER exceed the time allotted.
Others think it is
AN UNNECESSARY EVIL. Have a clear agenda.
7
Begin with the challenges
your client is overlooking.
Move on to the benefits your solution will provide.
Then, present your plan.
Next, briefly discuss your
company.
Finally, close the deal.
GnuCreations helps marketing
and sales teams succeed.
Request a free 30-minute
marketing assessment
GET A FREE MARKETING ASSESSMENT
THANK YOU!
Hope this was helpful.