7 tips for getting started with twitter marketing

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Page 1: 7 Tips for Getting Started With Twitter Marketing

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Tweet

7 Tips for Getting Started WithTwitter MarketingBy Ishita Ganguly

Published April 27, 2015

Are you building a presence on Twitter?

Want to start with a solid foundation?

Twitter is a great platform forestablishing yourself, growing an audience andmaking important connections.

In this article you’ll discover what you needto do to get the best results from Twitter.

Enter your name

Email

HOME FREE UPDATES PODCASTS CONFERENCE EVENTS REPORTS NETWORKING STARTING ABOUT

Browse Categories

3.9kShares

2k

471

406

183

6

484

Page 2: 7 Tips for Getting Started With Twitter Marketing

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Discover seven tips for getting started w ith Tw itter marketing.

#1: Complete Your ProfileCompleting your Twitter profile is the first step to creating a personal brand. Let’s faceit, an incomplete or vague description and an eggshell for your Twitter profile photodon’t exactly project a professional image.

Remember, too, that Twitter lets you include links in your profile , so use this spacestrategically. Include your name in your profile so people can recognize you easily.

Also, add a professional-looking profile photo. In HubSpot founder DharmeshShah’s Twitter profile, he includes a photo, lists professional details in his bio, shareshis location and links to his personal blog.

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Fill out your profile completely and add a

professional photo.

Twitter modified its header photo size a while ago, so now it’s bigger and wider.Pauline Cabrera utilizes this space effectively for her Twitter account. She lists herexpertise and services in the same frame, so whenever users visit her profile, they canquickly see all of the important information about her.

Pauline Cabrera effectively uses the header photo space to convey important information.

#2: Connect With People in Your Niche

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To find people in your industry to connect with, log into Twitter Analytics and clickthe Followers tab. Take a look at whom your followers follow to see peoplewho may be in your niche .

Find out w hich users your follow ers follow .

In addition to Twitter Analytics, you can use tools like Klout and Kred to find like-minded people on Twitter.

Identify people to connect w ith in your niche.

After you identify people of interest, follow them. Don’t just retweet their tweets

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randomly. Keep a close watch on the content they’re sharing. Read their tweets andshare your opinions. You may not hear back from them right away, but once theyrecognize you’re adding value, they will start responding.

Another way to connect with influencers is to tag them with your tweets. You mightask a question or appreciate something they’ve said. By doing this, youacknowledge their industry expertise and get on their radar.

To connect w ith influencers, tag them in your tw eets.

#3: Determine the Best Times to TweetA lot of factors go into determining the best time to tweet. The time slots that work forone person might not work for you. The best way to figure out when to tweet is to usea dynamic best-time algorithm.

Try using a tool like TakeOff. It’s relatively new in the Twittersphere, but it offersgreat promise with its algorithm. It not only helps you schedule your tweets, it alsosuggests the best times to post them.

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TakeOff calculates the best time for you to tw eet

to maximize engagement.

Wondering how the app does it? By analyzing your followers and their online behavior.

#4: Share Valuable ContentTwitter offers great potential to reach out to important people in your niche, but youneed to give them a reason to follow you back and spread your message.

One way to find great content to tweet is to set up Google Alerts for certaintopics.

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Use Google Alerts for topics you w ant to follow .

If you’re unsure how to choose the best topics for your niche, Twitter Analytics canhelp. On the Followers tab, interests are categorized two ways: unique interests andtop interests. Just focus on the top interests list because it includes the uniqueinterests as well.

Use Tw itter Analytics to f ind good topics for your

niche.

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Content curation is an important part of Twitter marketing, as it’s next to impossible tocreate lots of content on your own. But don’t curate content just for the sake of it.Add your own take with your updates.

If you share a post without commenting on it, your followers may not get much valuefrom it. Adding your own point of view improves engagement. Twitter’s new Retweetwith Comment feature embeds another user’s tweet and gives you 116 characters toadd your own comments.

This means you no longer need to shorten the original tweet to free up space for yourtake. And people who retweet your retweet get the same number of characters to addtheir own comments.

Make sure you add a comment w hen retw eeting.

#5: Participate in Twitter ChatsTwitter chats are one of the best ways to connect with other Twitter users. You caneither organize your own chat or participate in one . There are tools to help youfind the most relevant Twitter chats. For example, TweetReports provides a freeTwitter chat schedule, and you can narrow the list to just the chats that are availableat a specific time.

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Tw eetReports provides a Tw itter chat schedule.

You also can register your own Twitter chats on the website. Fill out the form with all ofthe required information about your chat. Once it’s listed, anyone can see it and join.

After scheduling your chat, you need to get prepared for it. A tool like TweetChathelps you conduct your chat sessions. All tweets with the designated hashtag appearon your screen. You can reply, retweet, favorite or view the entire conversion from thisplatform, so there’s no need to go back to Twitter.

Tw eetChat lets you replay, retw eet and favorite directly from the app.

Always try to add value to Twitter chats, whether you’re hosting them or not. Ifyou’re planning to host a chat, spread the word on various social networks. Ask yourfriends to participate and give them a reason to join in.

Organize chats once a month and Twitter users will soon start taking notice of you.

#6: Use Automated Services WiselyIt’s nice to be greeted, but Twitter users are smart enough to know if a welcome

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message is automated or personalized. Automated Twitter messaging can be a greattool if you use it right.

Start with a clever question that can’t be ignored. But remember that you’re askinga question and some users will probably answer it. So, check your inbox frequentlyto continue the conversation.

If you w ant to send an automated message, try asking a question.

#7: Include Your Twitter URL in Your AuthorBioIs your Twitter profile included in your author profile and other social profiles? If youdon’t link to your Twitter profile in articles you’ve written, you’ll likely miss out on manynew followers and mentions.

Adding your Twitter URL is an easy way to guide users to your Twitter profile. Iincluded my Twitter profile in my Social Media Examiner author bio. Whenever usersclick on the author link, they’re redirected to my Twitter profile.

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Include your Tw itter URL in your author bio.

Over to You Twitter is a wonderful platform for personal branding if you use it theright way. Building a personal brand takes time and patience, but if you stick with it, itwill pay off.

What do you think? Have you tried any of these tactics to grow your brand onTwitter? What techniques have worked best for you? Please share yourthoughts in the comments below.

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Tips for getting started w ith Tw itter

marketing.

Related Posts

Tags: ishita ganguly , twitter, twitter analy tics, twitter chat, twitter marketing, twitter prof ile, twitter tool

ABOUT THE AUTHOR, Ishita Ganguly

Digital marketing s trategis t by prof ess ion. Cur rently exper imenting

w ith soc ial media and mobile content marketing at TechShu.

A naly tic s is f un f or her as she gets ins ights to serve her readers

better . Othe r pos ts by Ishita Ganguly »

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20 Comments Social Media Examiner

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• Reply •

Disappointed Reader • 5 days ago

Didn't expect to recieve such a basic article from Social Media Examiner. △ ▽

• Reply •

Andy Colwell • 5 days ago> Disappointed Reader

I think that is a little unfair to write that comment as not everyone who visits Social Media Examiner are socialmedia marketing experts.Thanks for the post Ishita :)

1△ ▽

• Reply •

Ishita Ganguly • 4 days ago> Andy Colwell

Thank you Andy :) Much appriciated. △ ▽

• Reply •

Alaa' Ameen♥ • 3 days ago> Ishita Ganguly

Maybe it would be wise to write the level at the beginning of each post. Like: Biggner,intermidiate, expert, social media news, etc.

△ ▽

• Reply •

Reshma Pancholi • 5 days ago> Disappointed Reader

I must be under a rock! I thought it was full of awesome takeaways. Admittedly, I'm no expert, just anothersocial wonder junkie but would love to know what areas 'the disappointed reader' would have liked to haveseen... This social world is a Labyrinth. Ever evolving.

1△ ▽

Recommend 5

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• Reply •

Web Outsourcing Gateway • 4 days ago> Disappointed Reader

It's a great article. Everybody's in social media. Thousands of businesses are pretty established. It's hard fora business/person to suddenly pop out and be big. And to do that, you have to get started the right way. Itsounds "basic" but it's really helpful. Good work Ishita! :)

△ ▽

• Reply •

Ishita Ganguly • 4 days ago> Web Outsourcing Gateway

Can't thank you enough. :) △ ▽

• Reply •

Indra • 4 days ago> Disappointed Reader

Ishita made it clear in the title..its for starters like me and not pros..i appreciate the article..gave me a goodstarting point with twitter..

1△ ▽

• Reply •

Martin Rimes • 5 days ago

I appreciate the article. △ ▽

• Reply •

Ishita Ganguly • 4 days ago> Martin Rimes

Thanks Martin. :) △ ▽

• Reply •

SnapMail App • 4 days ago

Great article. Just enough ideas to implement them all but not so many that a head would explode! suggestion about Google Alerts but I'm not convinced about Twitter Chats yet. One feature I love about Twitter is theirLists. You can follow back as many people as you like but only read the ones of interest by including them in a list.I'm going to follow you on Twitter as a result of this article (and I might even include you in a List!!)

△ ▽

Ishita Ganguly • 4 days ago> SnapMail App

Hi there,

First of all, thanks for giving the idea for my next post. :)

Yes, I missed Twitter lists in this article. It's a great tool but a little under-used. I see brands create Twitterlists and then just sit back. They just don't utilize the tool to its optimum potential.

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• Reply •

Thanks again! △ ▽

• Reply •

Salman Sharif • 4 days ago

Nice article for newbies Ishita :) you can also use tools like followerwonk and Buzzsumo to find the best time for yourfollowers, and to understand the retweeting probability of an influencer or bridge influencer.

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• Reply •

Ishita Ganguly • 4 days ago> Salman Sharif

Thanks Salman. I have used both but I really need to explore Buzzsumo more. △ ▽

• Reply •

Alex Rotaru • 4 days ago

I'll jump on the 'great article' bandwagon! As other have said, it's aimed for new people and has really good tips, itcan be daunting when first starting out.

I can't stress enough how important is to spend a few minutes and actually complete your profile before jumping in,there's nothing more disappointing than seeing that Twitter egg and just an URL for description.

Also, I look forward to the list article. It's really important to tone down the 'noise' sometimes and just focus onspecific people - lists do come in handy!

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• Reply •

Ishita Ganguly • 4 days ago> Alex Rotaru

Thanks Alex :) And could not agree more with you when you mentioned the eggshell and incompletedescription.

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• Reply •

Nissim • 4 days ago

Sometimes even the experts can forget about the basics. I'd hate to see this site turn into a bunch of posts for supersocial media pros only.

Whether I learned anything from the article or not, I'm sure many people will. 1△ ▽

David Hassell • 2 days ago

Hi, as a marketing advisor in the broadest sense to small organisations I have had to jump into Social Mediamanagement on behalf of clients. Which is the best tool to use for managing their SM accounts from one place? At

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• Reply •

present I have their log in details and access them all individually which is becoming a bit of pain. △ ▽

• Reply •

Ishita Ganguly • 2 days ago> David Hassell

Hi David, have you tried Hootsuite? It's an amazing tool. △ ▽

• Reply •

David Hassell • 2 days ago> Ishita Ganguly

Hi Ishita, no I haven't although I have looked at it. △ ▽

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