7 Tips for Social Media

Join the conversation around the cause

Join the conversation

around the cause

Celebrate big news

Share staff culture

Remember the medium

Use calls-to-action to direct behavior(but remember to balance sharing videos,

photos, and links with regular asks)

Use calls-to-action to direct behavior(different types of mediums)

Start your own traditions

Ex: (“photo of the week”)

Measure the levels of engagement

Different types of tools to measure impact