7 Tips forWriting aStand Out

JobDescription

David OstrowskyContent Specialist

The industry, more than any other factor, dictates the style of the write­

up. A catchy opener describing perks may be very appealing to job

seekers in the Tech or HR fields, but Accounting or Finance job seekers

may be more interested in the specifics of the role.

Know Your Audience

Asking questions allows

candidates to feel as

though they are

connecting with the

role on a more personal

level. For example:

“Interested in a

company with weekly,

free catered lunches

and flexible summer

hours?"

AskQuestions

Promote UniqueFeatures

When promoting a truly exciting company, talk about it! Describe

the exceptional culture, perks, community service opportunities,

financial success, and reputation. Demonstrate how this company

and this role stands out from all the rest.

The written word remains a

powerful vehicle for

communication. Treat it

respectfully and the reader

will respond positively; be

careless and you will turn­

off job seekers and leave

your brand with a black

mark.

Respectthe

WrittenWord

BeApproachable

Use a conversational tone when creating job

descriptions. Stay away from jargon, slang, or the

need to reference a dictionary.

A strong job description is well­written and includes interesting

and specific details about the company and role. If your readers

feel you have substantial and insightful information to share,

they will be more inclined to read further and take the next step.

Keep It Conciseand Comprehensive

Be Specific

Provide specific directions for how candidates can

apply for the job— wat to send, to whom, and where.

Offer a thorough list of the job requirements so

they can easily determine if they are qualified for

the position.

Click here to read this blog in its entirety