7 tips for writing visual content

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7 Tips for Writing Visual Content

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Post on 19-May-2015

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Ever wondered how you could make your content more memorable? Why not make it more visual? Follow these tips to keep your content in readers’ minds.

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Page 1: 7 Tips for Writing Visual Content

7 Tips for Writing

Visual Content

Page 2: 7 Tips for Writing Visual Content

Consumers like visuals, but do you know who likes them more?

• Marketers.–

Content marketers that make their content more visual are experiencing incredible returns in readers, leads, and conversions.

So how can you make your content more visual?

Page 3: 7 Tips for Writing Visual Content

#1 – Create a Concept Map•

Determine the keywords, ideas, and focus for your content. This central theme will make it easier to craft an accompanying image.

Page 4: 7 Tips for Writing Visual Content

#2 – Forget Your Inner Editor•

Instead of trying to write a masterpiece, turn off your inner editor just let the words flow on your first draft. You’ll find that:–

Creativity isn’t hampered

Your writing is naturally more visual

It’s easier to follow the concept map

Page 5: 7 Tips for Writing Visual Content

#3 – Think Graphically•

As you write, keep in mind that your content can be repurposed for different platforms and mediums. This will give you visual ideas as to how to organize your content, which can be repurposed for:–

Infographics–

Videos–

Short form content–

And more!

Page 6: 7 Tips for Writing Visual Content

#4 – Focus on the Headline

By creating a more visual headline such as “7 Reasons Why______________,”

you will compel web users to click on your content and read it.

Page 7: 7 Tips for Writing Visual Content

#5 – Pay attention•

We’re surrounded by messages from mass and social media all day long. Pay attention and internally analyze what makes that writing effective. Use these lessons in your future content. We’re surrounded by messages from mass and social media all day long. Pay attention and internally analyze what makes that writing effective. Use these lessons in your future content.

Page 8: 7 Tips for Writing Visual Content

#6 – Focus on People•

It’s tempting to focus on writing for robots instead of people. After all, we want to optimize our content for SEO and high rankings. But by keeping the content focused on people, it will naturally be more vivid and fluid.

Page 9: 7 Tips for Writing Visual Content

#7 – Use Grammatical Variations•

By using grammatical variations such as synonyms and analogies, you can avoid keyword stuffing (which is awful for SEO) and create a more visual post in the process!

Page 10: 7 Tips for Writing Visual Content

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