7 ways to gear up your small business website for 2016
TRANSCRIPT
7 Ways To Gear Up Your Small Business Website For 2016
Presented by Logan Nathan
2016 Website Trends for SMEs
SME Business WebsiteNote:solomoIT is an independent company based in not associated in anyway with LinkedIn.
Training & Coaching we provide are based on our own independent research and ‘hands-on’ use of this platform for business and individual use.
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You have less than 10 seconds to make a first great impression with your company website.
So its important to have a website that provides a quick interpretation of benefits, easy navigation through pages, develop credibility and prompt site visitors to take a desired action!
SME Business Website
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So how adopting the latest trends can benefit your company WEBSITE in 2016.
Lets take a look…
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SME Business Website
Win more Customers with Visually Appealing and Realistic Website Designs
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Large background images, typographic designs, split screens and animations are some of the things SME
owners are going to compete on to hold the attention of their site visitors a bit longer, in 2016.
Engage With Small Data
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Signups, downloads and prompting site or asking site visitors to check “Yes” or “No”
boxes on a certain opinion are simple ways to make them feel valued and get useful insights
with respect to your target audience!
Boost Google Ranking with Secure Websites
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Making it a win-win situation for the website users and the businesses alike,
Google now wants more websites to adopt the secure HTTPS protocol
, and is using search engine ranking as a reward for those who are listening!
Simplify User Experience with Responsive Web Design
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With Google putting more emphasis on enhancing user-experience through responsive websites, mobile-
friendly web design will push the trend towards better loading speed, bigger buttons and longer
scrolling websites better suited to fit screens of all sizes.
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Websites that are able to pin point what exactly led the user to a page and what they intend to do after landing on your website, can provide some useful insights into
customer behaviors and help you deliver an exceptional user-experience.
Inspire Location Based and Contextual Searches Website
Transfer Website Visitors to Social Media Pages
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2016 will see a greater flux towards a combination of conventional business websites with modern ways of
social selling that would go beyond the traditional integration of social media buttons
Embrace Full Screen Navigation and Cleaner Website Pages
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An unexplored treasure for SMEs entering into 2016 is the ability of their responsive websites to
automatically adjust to full screen when being viewed on multiple devices
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2016 is going to be a march forward into Social interactivity, Localisation and Mobility (SoLoMo) with a renewed focus on Intelligently Targeting the market and abandoning the cookie cutter approach.
Conclusion
Lets Connect!
Logan NathanDigital Transformation Strategist, Social Selling Specialist,
LinkedIn Trainer
Upgrade Your Website For More Conversions In 2016