7 ways to increase mobile app user retention
Post on 14-Sep-2014
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DESCRIPTION
You spend a ton of time and money acquiring users for your mobile app, but you should also focus on keeping the users you do attract. This slidedeck will show you 7 simple ways that you can keep the users you have, so you don't have to do so much work to find more.TRANSCRIPT
App Store Optimization Tools
7 Ways to Increase Mobile App User Retention
Photo: Stefanos Kofopoulos
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
#1 Create a Quality App
This almost goes without saying, but if
you create an app that people love and works
well, they are more likely to keep using it.
But there is much more to it than that…
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
#2 Use Notifications to Increase Interaction
When push notifications are used properly, they can increase retention rates by as much as 80% in the first month. Implement them and figure out what is the right interval to send notifications, based on your users.
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
#3 Build a Community Outside Your App
Leverage social media, especially Twitter and Facebook to create a community outside of your app. This helps
new users find you and allows you to engage your existing users.
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
#4 Update Your App Regularly
Updating your app on a regular schedule will allow you to fix bugs and add new features faster. This leads to happier customers and more reasons to remind users about your app.
Photo: Ron Bailey
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
#5 Use Game Psychology
Do you wonder why people are willing to spend hundreds of dollars
on a free mobile game? It is because the makers of the game
understand game psychology. They are not being manipulative, they simply understand what players
want, and they give it to them. Add some of that same psychology to
your app and keep your users coming back for more.
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
#6 Get Feedback
Getting feedback from users will not only allow you to make a better app, but it can also help you intercept negative feedback. Services like Apptentive can easily be added to your app to increase retention.
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
#7 Toot Your Own Horn
Finally, be sure to properly communicate all of the
benefits of your app, so users understand its value.
This can be done by having a first time tutorial and
properly labeling the functions of the app.
For more tips on marketing your app, visit our blog:
http://blog.sensortower.com