7 ways to increase mobile app user retention

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App Store Optimization Tools 7 Ways to Increase Mobile App User Retention Photo: Stefanos Kofopoulos

Post on 14-Sep-2014

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You spend a ton of time and money acquiring users for your mobile app, but you should also focus on keeping the users you do attract. This slidedeck will show you 7 simple ways that you can keep the users you have, so you don't have to do so much work to find more.

TRANSCRIPT

Page 1: 7 Ways To Increase Mobile App User Retention

App Store Optimization Tools

7 Ways to Increase Mobile App User Retention

Photo: Stefanos Kofopoulos

Page 2: 7 Ways To Increase Mobile App User Retention

Get more tips: http://blog.sensortower.com

App Store Optimization Tools

#1 Create a Quality App

This almost goes without saying, but if

you create an app that people love and works

well, they are more likely to keep using it.

But there is much more to it than that…

Page 3: 7 Ways To Increase Mobile App User Retention

Get more tips: http://blog.sensortower.com

App Store Optimization Tools

#2 Use Notifications to Increase Interaction

When push notifications are used properly, they can increase retention rates by as much as 80% in the first month. Implement them and figure out what is the right interval to send notifications, based on your users.

Page 4: 7 Ways To Increase Mobile App User Retention

Get more tips: http://blog.sensortower.com

App Store Optimization Tools

#3 Build a Community Outside Your App

Leverage social media, especially Twitter and Facebook to create a community outside of your app. This helps

new users find you and allows you to engage your existing users.

Page 5: 7 Ways To Increase Mobile App User Retention

Get more tips: http://blog.sensortower.com

App Store Optimization Tools

#4 Update Your App Regularly

Updating your app on a regular schedule will allow you to fix bugs and add new features faster. This leads to happier customers and more reasons to remind users about your app.

Photo: Ron Bailey

Page 6: 7 Ways To Increase Mobile App User Retention

Get more tips: http://blog.sensortower.com

App Store Optimization Tools

#5 Use Game Psychology

Do you wonder why people are willing to spend hundreds of dollars

on a free mobile game? It is because the makers of the game

understand game psychology. They are not being manipulative, they simply understand what players

want, and they give it to them. Add some of that same psychology to

your app and keep your users coming back for more.

Page 7: 7 Ways To Increase Mobile App User Retention

Get more tips: http://blog.sensortower.com

App Store Optimization Tools

#6 Get Feedback

Getting feedback from users will not only allow you to make a better app, but it can also help you intercept negative feedback. Services like Apptentive can easily be added to your app to increase retention.

Page 8: 7 Ways To Increase Mobile App User Retention

Get more tips: http://blog.sensortower.com

App Store Optimization Tools

#7 Toot Your Own Horn

Finally, be sure to properly communicate all of the

benefits of your app, so users understand its value.

This can be done by having a first time tutorial and

properly labeling the functions of the app.

Page 9: 7 Ways To Increase Mobile App User Retention

For more tips on marketing your app, visit our blog:

http://blog.sensortower.com