1

Querying Microsoft SQL Server 2012Top reasons your customers should upgrade to SQL Server 2012

Modernize. Save. Grow.Modernize Your Platform with SQL Server 2012

[Company Name] | What We Do

Expertise and Services [e.g. Cloud Services]

History and Experience[e.g. Provided reporting and data analysis solutions for small businesses since 1998]

Goal[e.g. Commitment to build a successful long-term relationship by providing best-in-class support, training, guidance, etc. ]

Goals and AgendaThis presentation is about how you can grow your business with SQL Server 2012. The goal is to help you:

• Discover how you can modernize your platform with SQL

Server 2012

• Learn about the resources that can help you

Introduction

We need…

?Availability9s

Speed Compliance

Data Exploration

Consistent Data

Scale On Demand

Fast Time to Market

Increased Productivity

Anywhere Access

Scalable AnalyticsSelf-Service BI

Windows Azure

Marketplace & Data Sync

24+TB¹ Cubes15K

PartitionsTier 1

Scalability

AlwaysOn In-Memory ColumnStore

Windows Server Core

Support

PowerPivot SharePointData Quality Services & BI

Semantic Model

Unlimited Virtualization

& License Mobility

Flexible Deployment

Common Management

& Development

Tools

The solution…

Availability9s

Speed Compliance

Fast Time to Market

Self-Service BI

Increased Productivity

Data Exploration

Consistent Data

Scale On Demand

Anywhere Access

Scalable Analytics

?

SQL Server 2012 A Modernized Platform

Breakthrough Insight

Mission-Critical Confidence

Cloud on Your Terms

The Journey to a Modernized Platform

A modernized platform for all

Upper Mid-Market (>250 PCs)

EXTEND YOUR DATA ANYWHERE

Core Mid-Market (50-250 PCs)

ACCELERATE BUSINESS GROWTH

Lower Mid-Market (25-49 PCs)

REDUCE OWNERSHIP COSTS

Why Upgrade?

We want to improve the performance and reliability of our data management so we can increase productivity…but we also need better control our IT maintenance costs.

“ ”

Reduce your TCO

Upgrade to SQL Server 2012

We want to improve the performance and reliability of our data management so we can increase productivity…but we also need better control our IT maintenance costs.

“ ”

Reduce your TCO

Why Modernize?

Our current database can no longer meet the scalability and performance requirements of our most demanding applications.“ ”

Accelerate your business growth

9s

Modernize Your Application PlatformAccelerate your business growth

Our current database can no longer meet the scalability and performance requirements of our most demanding applications.“ ”

Modern Hardware

Why the Cloud?

Managing multiple databases and servers is getting more and more expensive, but we still need to cut down time costs and focus on our core business while protecting data with improved availability.

“”

Extend your reach

…almost anywhere

Get Ready for the Cloud

Managing multiple databases and servers is getting more and more expensive, but we still need to cut down time costs and focus on our core business while protecting data with improved availability.

“”

Extend your reach

…almost anywhere

We Can Help

Next StepsWork with us to:

• Assess your current infrastructure

• Explore the benefits of upgrading to SQL Server 2012

• Evaluate licensing models and determine the best option for your needs

• Discuss existing resources and offers designed to simplify and reduce

the cost of upgrading

Contact UsOur Contact Info:[Name][Phone][Email]

Our Website:[URL]

[Instruction for Partner: Customize this slide to introduce your company, then remove this box.]

Appendix

Evolution of SQL ServerAre you leveraging the best technology available?

• XML support• Data mining

and data scripting

• Failover clustering

• PowerPivot for SharePoint

• Report Builder 3.0• Support for up to 256

logical processors• Master Data Services• Multi-server

management

• Hyper-V live migration• Data Tier Application

Management (VS Integration)

• Complex event processing

• System prep• Unicode compression

All Capabilities from SQL Server

2008 Release

• Transparent Data Encryption• Enhanced BI sync framework• Policy-based management• Resource governor• Data compression / backup

compression• New data types (spatial , dates

and time)

All Capabilities from SQL Server

2005 Release

All Capabilities from SQL Server 2008 R2 Release

• Power View• PowerPivot Enhancements• Single BI semantic model• Managed self-service analytics• Transparent data encryption• Advanced auditing

• Column Store index• DW compression• DW partitioning• SQL Server AlwaysOn

1Source: Microsoft Sales, 2011

• Database mirroring • SSAS and ad hoc

reporting• ETL and SSIS• Service Broker

All Capabilities from SQL Server

2000 Release

SQL Server 2000

Basic OLTP & BI• 80% of SMB customers use

SE edition • Basic Database, Reporting,

and Analytics• Programming, Developer, &

Management Tools• Best Choice for cost

conscious customers

Platform ModernizationSQL Standard Edition

CHALLENGE: “We need effective and secure data management with high performance, reliable infrastructure, comprehensive development and up-to-date, technology.”

SOLUTION: Modernize your platform to Microsoft SQL Server 2012 Standard Edition.

RESULTS: • Deliver required uptime and data protection.• Scale on demand with flexible deployment

options on your terms.• Extend the reach of data most anywhere across

server and/or cloud.

Platform ModernizationSQL Enterprise Edition

CHALLENGE: “We don’t have all the IT capabilities in house, and we’re investing sparingly in new hardware and server As our organization grows, we need to scale affordably while making sure everyone has access to BI functionality”

SOLUTION: Modernize your platform to Microsoft SQL Server 2012 Enterprise Edition.

RESULTS: • Make better informed decisions with

collaborative, self-service BI• Increase operational efficiency through

database consolidation• Get cloud-ready and reduce costs with

unlimited virtualized database deployment

Premium OLTP, BI, & DW• Includes all SQL Server

2008 R2 Datacenter & BI Edition capabilities

• Advanced Security (auditing, transparent data encryption)

• Data Warehousing• Maximum Scalability &

Performance• AlwaysOn high availability• Unlimited Virtualization

Licensing with SA

Basic OLTP & BI• 80% of SMB customers use

Standard edition (SE)• Basic Database, Reporting,

and Analytics• Programming, Developer, &

Management Tools• Best Choice for cost

conscious customers

Platform ModernizationSQL Server Lineup

Premium OLTP, BI, & DW• Includes all SQL Server

2008 R2 Datacenter & BI Edition capabilities

• Advanced Security (auditing, transparent data encryption)

• Data Warehousing• Maximum Scalability &

Performance• AlwaysOn high availability• Unlimited Virtualization

Licensing with Software Assurance

Premium & Self Service BI

• Brand New Edition• Includes all SE capabilities• Enterprise Data Mgmt.

(data quality, master data services)

• PowerView, PowerPivot for SharePoint Server

• Corporate BI (Semantic model, advanced analytics)

Mission Critical ConfidenceReal world examples

World’s largest container shipping company

Greater High AvailabilityNEW SQL Server AlwaysOnMediterranean Shipping Company runs their business critical global shipping logistics application on SQL Server. Getting the required 9’s is absolutely critical for the business. “Our business has to be on-line all the time….we were able to install SQL Server 2012 and enable AlwaysOn in a matter of minutes.”

“The SQL Server 2012 online indexing capabilities alone save us up to 20 minutes a year in downtime, or 38.5% of allowable downtime. That might not sound like much, but it’s huge for us and our customers.”

Reduced DowntimeNEW SQL Server AlwaysOnOnline company reduces downtime and helps its customers to improve service

Breakthrough InsightReal world example

Interactive data visualizationsNEW Power ViewEdgeNet connects Manufacturers, Retailers, and Shopping Engines to create world-class-product data feeds where quickly slicing and visualizing data is critical to providing the highest quality products and services.

“Power View has allowed spur of the moment questions to be answered by users who previously did not have the expertise to

find the answers.”

SharePoint360 provides IT services and BI solutions to global customers. With a SQL Server 2012 solution, the firm can enhance its competitiveness, increase revenue, accelerate the time-to-market of BI offerings, and greatly reduce yearly costs.

Breakthrough Insight Real world examples

Higher Quality DataNEW Data Quality ServicesRealtyTrac helps customers make real estate decisions with property data and mortgage information. With a SQL Server 2012 solution, information workers have tools to improve data quality and analysis for higher accuracy results that mean better decisions.“With SQL Server 2012 Data Quality Services, we will help our customers clearly see all lenders involves in a foreclosure. This will help our customers make better, more informed buying and selling decisions.”

“We need to be nimble, offer innovative services, and ensure customer satisfaction. With SQL Server 2012 …that’s what we can do: deliver better solutions up to 50 percent faster, for less money.”

Fast Innovative BINEW Reporting Services

Cloud on Your TermsReal world example

New Hybrid IT scenariosCommon Architecture and ToolsMiami’s 911 system ran on a mainframe. Today when someone dials 911 in Miami, emergency personnel are dispatched from the system’s Windows Server. Data from the system is stored in a SQL Server database.

“The cloud is absolutely the future, and Microsoft has made it easy to migrate mainframe applications.”

New Pricing Benefits•

Leading TCO

•

Cloud-Optimized•

•

Pay As You Grow•

•

EDITIONSLICENSING MODELS

Server+CAL | Core-based

CHANGES TO LICENSING

Simplified Licensing Models

License Hardware Capacity by Cores

OR

Pay only for what you use

PRINCIPAL EDITIONS

LICENSING OPTIONS

Server+CAL Core-based Enterpri

seBusiness Intellige

nceStandar

d

License by User or Device

LICENSE THE SERVER

LICENSE USERS OR DEVICES

OR

PRINCIPAL EDITIONS

LICENSING OPTIONS

Server+CAL Core-based Enterpri

seBusiness Intellige

nceStandar

d