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PgD in Business Management Student Handbook

6.7 Strategic Management

Number: 707 Version: 1 Update: 0

Credits: 15 Level: 7

Relationship with other modules

Prerequisite Modules: None

Recommend Previous Study: None

Co-requisites: None

Prohibited Combinations: None

Post-requisite Modules: None

Suggested Learning Hours

Lectures Tutorial Seminar Laboratory Private Study Total

12 24 114 150

Overview

The aim of this module is to build on knowledge and understanding developed in earliermodules to enable students to develop the skills required in the analysis and decisionmaking process involved in the formulation of a strategic direction of an organisation.

The aims of this module are to enable students to:

develop a critical understanding of the main areas of study in corporate strategyand characteristics of strategic decisions;

appreciate, recognise and critically evaluate the practical issues and problems ofimplementing strategy in an organisational context;

understand the significance and sources of competitive advantage; explore various approaches for the development of successful corporate strategy

in an organisational context;

appreciate the importance of issues in ethics and corporate social responsibility ina global business environment.

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Learning Outcomes

Knowledge andUnderstanding

1. Critically analyse what is meant by strategy and strategicmanagement

2. Critically analyse an organisations internal and external

environment, its resources and capabilities3. Identify and critically evaluate the role of organisational

stakeholders, structures and processes and how stakeholdersexpectations shape strategy

4. Appreciate the process of strategic analysis and sources ofcompetitive advantage

5. Appreciate the process of strategy development, evaluation,selection and implementation

6. Appreciate the various strategic choices available to anorganisation

7. Appreciate the role of business ethics and corporate social

responsibility in formulating management strategy

Intellectual Skills 1. Appreciate the importance of strategic management and thesignificance of becoming a strategic thinker, manager, planner

2. Critically appraise the nature of the external environment inwhich the organisation must position itself

3. Critically evaluate the sources of information, in formulatingsuccessful strategy

4. Develop critical awareness of various legal, cultural, social andethical issues associated with developing and implementing astrategy aimed at sustaining competitive advantage whilst

operating in a global environmentPractical Skills 1. Ability to think strategically in an organisational context

2. Develop and implement a strategic plan for an organisation

Transferable Skills 1. Develop critical thinking skills

Syllabus

Unit No Title Proportion Content

1 Overview of

Strategic

Management

2/12 Introducing the concepts: why isstrategic management important?

Vocabulary of strategy The basics of strategy and strategicmanagement

The strategic management process Approaches to strategy formulation Deliberate and emergent strategies Strategic management in different

contexts Evaluating the concept of strategic

management, strategic thinking

Understanding the competitive

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environment2 Analysing

Resources,

Capabilities and

Core

Competencies

3/12 Assessing opportunities and threats :doing an external analysis

Assessing strengths and weaknesses :doing an internal analysis

Expectations and purposes Stakeholder analysis, expectations andorganisational purpose

Organisational vision, missionstatements

3 The Foundations

of Competitive

Strategy

4/12 The need for a clear and understoodfoundation, generic or basic position

Understanding sources of competitiveadvantage: the need to be able toestablish a unique position

Strategic choice: when to compete andwhen to cooperate4 Strategy

Formulation and

Implementation

3/12 The strategy making process within anorganisation

Different steps in the formulation ofstrategy

Role of strategic planning in strategymaking

Strategy evaluation, selection andimplementation

Causes of failure Monitoring strategic performance Strategic change Business ethics and corporate

responsibilityAssessment Type Weighting Outcomes Assessed

Coursework Assignment 70%

Global Examinations 30%

Supporting Materials

Essential Textbook Johnson, Scholes and Whittington (2008), Exploring CorporateStrategy: text and cases, 8th Edition Prentice Hall, ISBN:1405887338

Other Materials Barney J. (2007) Gaining and Sustaining Competitive Advantage,Prentice Hall, ISBN: 0131470949

Coutler M. (2008), Strategic Management in Action, 4th EditionPrentice Hall, ISBN: 0132277476

Cummings S. and Wilson D. (2003) Images of Strategy, Blackwell

Publishing, ISBN: 0631226109De Wit R, and Meyer R, (2004) Strategy: Process, Content,

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Context: an international perspective, 3rd Edition, South-WesternCollege, ISBN: 0324282710

Finlay P. (2000), Strategic Management : an introduction toBusiness and Corporate Strategy, FT Prentice Hall, ISBN:0201398273

Ghemawat P. (2007) Redefining Global Strategy,: Crossing

Borders in a World Where Differences Still Matter, HarvardBusiness School Press, ISBN: 1591398665

Haberberg A, and Rieple A. (2001), The Strategic Management ofOrganisations, FT Prentice Hall, ISBN: 0130219711

Johnson and Scholes (2000), Exploring Public Sector Strategy,FT Prentice Hall, ISBN: 0273646877

Lynch R. (2006), Corporate Strategy, 4th Edition, FT Prentice Hall,ISBN: 0273701789

Mintzberg, Alstrand and Lampel (2001), Strategy Safari, FTPrentice Hall, ISBN: 0273656368

Mintzberg, Quinn and Ghoshal (2002), The Strategy Process, FTPrentice Hall, ISBN: 0131227904

Pettinger R. (2004), Contemporary Strategic Management,Palgrave Macmillan, ISBN: 1403913277

Segal-Horn S. (2004), The Strategy Reader, 2nd Edition,Blackwell Business, ISBN: 1405126876

White C. (2004) Strategic Management, Palgrave Macmillan,ISBN: 1403904006

Whittington R. (2000), What is Strategy and does it matter?Thomson Learning, ISBN 1861523777

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707 strategic management[1]

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