CLIENT: BBDO New York GEPRODUCT: 3D Mammography Trade Campaign FeeJOB#: BBDO GELE P2113SPACE: Magazine / Single Page / PRINT CMYKBLEED: 8.125” x 11”TRIM: 7.875” x 10.75”SAFETY: 7” x 10”GUTTER: NonePUBS: OBG ManagementISSUE: December 2016TRAFFIC: Mary CookART BUYER: n/aACCOUNT: Frank CunninghamRETOUCH: Erwin Brown / Steve Lakeman / Nancy ShawPRODUCTION: Michael MusanoART DIRECTOR: Sarah KaraCOPYWRITER: n/an

Fonts: GE Inspira ExtraBold, Regular, Bold Gotham Bold

Proof #: 1 Path: EG-PLUS-NY:Volumes:EG-PLUS-NY:EGPlus_Departments:Print:A—F:BBDO:GE:721137-1:721137-1_Mechanicals:721137-1_V1.inddOperators: Brand, Adrienne / Brand, Adrienne

Ink Names: Cyan Magenta Yellow Black

OOH Scaling Info:Build Scale: 100%Final Safety : 10” H x 7” WFinal Viewing Area : 10.75” H x 7.875” WFinal Trim : 10.75” H x 7.875” WFinal Bleed : 11” H x 8.125” W

Filename: 721137-1_V1.indd

Ink Density: n/a

IMAGES: 721137-1_doctor portrait_V2_CMYK_HR.tif CMYK 303 ppi GE_Logo_Solo_WHT.ai

Agency Job Number: P00004666 Cradle Job Number: 721137-1

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Created: 10-18-2016 10:29 AMSaved: 10-18-2016 11:07 AMPrinted: 10-18-2016 11:07 AMPrint Scale: None

Live: 7”

Live: 10”

Trim: 7.875”

Trim: 10.75”

Bleed: 8.125”

Bleed: 11”

721137-1_V1.indd

Passion can’t be trademarked.GE Mammography is driven by a singular passion: perfecting 3D Mammography. So while some may be focused on trademarking 3D Mammography, we’ve been busy perfecting it. The result: our technology provides images of outstanding detail and superior diagnostic accuracy, which helps clinicians provide exceptional care and puts patients’ minds at ease. And it does it all with the same low dose as a 2D exam, the lowest patient dose of all FDA approved DBT systems.1

gehealthcare.com/mammography

1. GE screening protocol consists of 3D CC/MLO + V-Preview CC/MLO, V-Preview is the 2D synthesized image generated by GE Seno Iris mammography software from GE DBT images. FDA PMA P130020/S001 http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfPMA/pma.cfm?id=P130020S001, Data on file. Average glandular dose in digital mammography and digital breast tomosynthesis: comparison of phantom and patient data. Bouwman, R. W. and al., et. 2015, Physics in Medicine & Biology, pp. 7893-7907.