Marketing Management Syllabus Feb- June 2015 (Yogyakarta -65 C)MAGISTER MANAGEMENT PROGRAMME- UGM

Instructor:Yulia Arisnani W, MBA, Ph.DOffice:FEB Building-R B-215, FEB UGM YogyakartaContact:548510 ext 254, yulia.assignment@gmail.com ; yulia.widyaningsih@ugm.ac.idConsultation time: By appointment DescriptionThis course describes the way a company achieves its marketing goals by determining a specified target market and using its sufficient marketing sources to successfully serve the target market. Therefore, marketing is an orderly and insightful process for thinking about planning for markets. The efforts are conducted in a superior way facing the age of technology advancement. Customer value is perceived as a controlling factor to formulate a broad strategy and refining it into a detailed marketing mix, i.e. product, price, place or distribution and promotion, and action plan. Planning, evaluation and improvement relating to the marketing mix need marketing decision by a manager. The decisions include who the company wants as its customers, which needs to satisfy, what products and services to offer, what prices to set, what communications to send and receive, what channels of distribution to use, and what partnerships to develop. In making his/her decisions, he/she might be influenced by uncontrollably environmental factors, such as political, economic, social, legal, technology, demographic factors and competition. ObjectiveOne objective of this course is to provide students the way of how to make decisions in marketing as done by a marketing manager by applying the knowledge in the field of marketing. The efforts of making decisions comprise all aspects relating to managing the total marketing efforts.TextbookKotler, P. and Keller,K.L (2012), Marketing Management, 14th Ed. Upper Saddle River, NJ.: Pearson Education Inc.Supporting materials: Journals, Marketing articles and other relevant online and published materials.Grading SystemMidterm Exam20%Final Exam20%Marketing case discussion and In-class participation20%Marketing Project20%Individual paper20%

GradingNilaiRange

A90-100

A-85-89

B+81-84

B70-80

B-65-69

C+61-64

C51-60

D40-50

F