Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Go To Market HMC Change Review7.26.12

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2

HMC Roadmap July thru EOY

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3

July 25th OOB Ph IIEvolution of HMC Out-of-Box Experience

Original OOB Interim Solution Next Phase

2011 Feb 17 July 25

Coarse packaging, little branding, inconsistent component packaging & labeling

Text-heavy Quick Start guide conveys complexity

Consistent volume of calls to PlumChoice from customers who have not begun to attempt self-install

Heavy volume of equipment returns

Customer feedback: Installation appears intimidating Confusing out of box experience Not what they had in mind when they ordered

Fails to reaffirm buying decision

Actions to Reduce Box Shock

Improved ship box branding Improved component labeling applied

at CTDIDocuments packaged together with

welcome letter as Bill of GoodsDifferentiated packaging for Add-On vs

Starter Kit

Simplified Quick Start Guide

Chunks down info to ease installation shock factor

Key reasons for support calls directly addressed

Know/Get VZ login info Install process can be paused

Estimated time for setup added to front cover: 45 minutes (Starter Kit)

Add QR codes and links to YouTube videos for support

Box is perfectly tailored to all thecomponents and feels like all thepieces fit

Gives the impression that everythingwill work together as a kit

Instructions on inner flap areapproachable and direct you to go tothe setup wizard

Welcome envelope is fitted and workswith the design

Customer understands that this is aVerizon brand

Verizon branded packing tape lets thecustomer know their Verizon producthas arrived

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4

Day 31 Email A new email being developed, to send to new Data customers who have been in service for 30 days. Existing HMC Email on Demand will be used.

Coupon Codes Functionality only being introduced, to provide discounts via coupon codes for Online use. No coupons developed for use on 8/5. Code will move to production dormant.

Aug 5th Day 31 Email on Demand, Coupon Code Functionality

HMC EOD

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5

August 15th Platform Enhancements R4

Modes: This release includes a complete, simplified redesign of the mode creation flow and mode screens. The new design focuses on reducing the number of steps a user must take in order to create and use modes. In addition to the new design elements, this release will also introduce advanced mode features such as the ability to establish a start and end time in a single mode and set days and times that a mode will be active within (e.g. Record if motion is detected between 10pm and 7am every day).

Mobile Application Architecture: The mobile application is being migrated to a new architecture in this release which is expected to significantly increase the speed and performance of the application. Areas of greatest improvement will be video snapshot loading, device list loading, list refreshes and general page transition speed.

Energy Graph Consistency: This feature will modify the energy graphs available on the mobile and Set Top Box UIs in order to align them with those available on the web portal.

Motion Detection: In this release, motion detection will be automatically enabled on a camera if its included in a mode that utilizes motion detection if its not already on. Currently, a user will need to first create the mode and then know to navigate to the cameras settings to enable motion detection. This will simplify that process.

Modes: This release includes a complete, simplified redesign of the mode creation flow and mode screens. The new design focuses on reducing the number of steps a user must take in order to create and use modes. In addition to the new design elements, this release will also introduce advanced mode features such as the ability to establish a start and end time in a single mode and set days and times that a mode will be active within (e.g. Record if motion is detected between 10pm and 7am every day).

Mobile Application Architecture: The mobile application is being migrated to a new architecture in this release which is expected to significantly increase the speed and performance of the application. Areas of greatest improvement will be video snapshot loading, device list loading, list refreshes and general page transition speed.

Energy Graph Consistency: This feature will modify the energy graphs available on the mobile and Set Top Box UIs in order to align them with those available on the web portal.

Motion Detection: In this release, motion detection will be automatically enabled on a camera if its included in a mode that utilizes motion detection if its not already on. Currently, a user will need to first create the mode and then know to navigate to the cameras settings to enable motion detection. This will simplify that process.

HMC Platform Enhancements 8.15.12

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5

August 15th Platform Enhancements R4

Modes: This release includes a complete, simplified redesign of the mode creation flow and mode screens. The new design focuses on reducing the number of steps a user must take in order to create and use modes. In addition to the new design elements, this release will also introduce advanced mode features such as the ability to establish a start and end time in a single mode and set days and times that a mode will be active within (e.g. Record if motion is detected between 10pm and 7am every day).

Mobile Application Architecture: The mobile application is being migrated to a new architecture in this release which is expected to significantly increase the speed and performance of the application. Areas of greatest improvement will be video snapshot loading, device list loading, list refreshes and general page transition speed.

Energy Graph Consistency: This feature will modify the energy graphs available on the mobile and Set Top Box UIs in order to align them with those available on the web portal.

Motion Detection: In this release, motion detection will be automatically enabled on a camera if its included in a mode that utilizes motion detection if its not already on. Currently, a user will need to first create the mode and then know to navigate to the cameras settings to enable motion detection. This will simplify that process.

Modes: This release includes a complete, simplified redesign of the mode creation flow and mode screens. The new design focuses on reducing the number of steps a user must take in order to create and use modes. In addition to the new design elements, this release will also introduce advanced mode features such as the ability to establish a start and end time in a single mode and set days and times that a mode will be active within (e.g. Record if motion is detected between 10pm and 7am every day).

Mobile Application Architecture: The mobile application is being migrated to a new architecture in this release which is expected to significantly increase the speed and performance of the application. Areas of greatest improvement will be video snapshot loading, device list loading, list refreshes and general page transition speed.

Energy Graph Consistency: This feature will modify the energy graphs available on the mobile and Set Top Box UIs in order to align them with those available on the web portal.

Motion Detection: In this release, motion detection will be automatically enabled on a camera if its included in a mode that utilizes motion detection if its not already on. Currently, a user will need to first create the mode and then know to navigate to the cameras settings to enable motion detection. This will simplify that process.

HMC Platform Enhancements 8.15.12