Student last name 1Toyota: The Paper ResearchStudent name:Instructor name:Course: BusinessDate: 7 March 201Student last name 2ContentsIntroduction!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"istory o# Toyota!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!$thics and Social Responsi%ility!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!&Bac'(round o# )lo%al *perations!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!+Mar'etin( Strate(y!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!,*-er-ie. o# /inance and Pro#ita%ility!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!7Conclusion!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!01or's Cited!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!2Student last name IntroductionToyota Motor Corporation is the .orld3s third lar(est automo%ile ma'in( company in production4 ran'in( a#ter )eneral Motors and 5ol's.a(en )roup! Its head6uarter is located inToyota4 7ichi4 8apan! It is reported to %e the .orld3s ele-enth lar(est company in terms o# re-enue! History of ToyotaToyota is one o# the .idely 'no.n and lar(est -ehicle manu#acturin( company in the .orld! The #oundations o# Toyota Motor Corporation 9TMC: .as laid in 127 %y ;iichiro Toyoda4 the son o# in-entor o# 8apan3s #irst automatic po.er loom Toyoda Spinnin( and 1ea-in( Company4 Sa'ichi Toyoda!7part #rom TMC4 ;iichiro (a-e the .orld a herita(e o# Toyota Production System 9TPS: .hich #ollo.s the philosophy in>time?! This production concept in-ol-ed manu#acturin( e@act units as per order .ith minimum .asta(e o#ra. material4 time4 po.er and human resource! This strate(y o# TPS is no. #ollo.ed %y most o# the automoti-e industry .orld.ide 9"istory o# Toyota:! The rise o# Toyota %e(an post 1orld 1ar>II resultin( in ac6uirin( o-er &0A mar'et share and %ecomin( the leadin( manu#acturer o# -ehicles in 8apan! It entered into #orei(n mar'ets %y late 12+0s! In 12+74 #irst prototypes o# Cro.n model .ere e@ported to BS 9Bnited States:! Same year .itnessed the esta%lishment o# Toyota Motor Sales B!S!74 Inc! By 12,+4 it came up .ith ne. models such as Corolla and started (i-in( tou(h competition to domestic automo%ile producers in BS! In 12,, and 12,74 it si(ned %usiness partnership .ith "ino Motors Ctd! 7nd Daihatsu Motor Co!4 Ctd!4 respecti-ely! In 120&4 it made a =oint -enture .ith )eneral Motors and started production in BS! In 12004 Ce@u@ %rand .as released in BS! The =ourney o# Toyota in $uropean mar'et started in 12, and continued to (ro. in its Student last name &competiti-e and comple@ en-ironment! In 12224 Toyota Motor Manu#acturin( 9B;: came intooperation! The Prius4 .orld3s #irst %ul'>produced hy%rid car .as launched in 1227! In 20004 the company sold its ten millionth car in )ermany! Toyota Motor Manu#acturin( /rance4 Inc! started production in /rance in 2001! In 20024 Toyota entered into ma'in( cars #or /ormula *ne 1orld Championship and production started in Tian=in Toyota Motor Co!4 Ctd! China! In 20114 Prius sales crossedmillion mar' and production %e(an in Toyota Motor Manu#acturin(4 Mississippi4 BS! Toyota is 'no.n #or meetin( customer satis#action4 relia%ility and customer ser-ice in $urope! Ethics and Social Responsibility7ll companies ha-e some responsi%ility to.ards protectin( customer4 employee4 society in .hich it operates4 and or(aniDation itsel# #rom encounterin( ad-erse conditions! Theethical -alues o#a company is =ud(ed %y the actions it ta'es in case o# sudden unanticipated causalities!Toyota -ision states the de-elopment o# %etter communities alon( .ith %etter cars! It isin-ol-ed in de-elopin( lo.>car%on mo%ility 'eepin( en-ironmental load into consideration! Ithas adopted the policy o# sa#ety a.areness! This approach helps it to achie-e the (oal o# siDed pic'up truc's4 and crosso-er -ehicles! Toyota has 2 RGD locations in Forth 7merica4 8apan4 and $urope!/ord and )eneral Motors are the t.o stron(est competitor o# Toyota in terms o# net sale and unit sale in .orld3s automo%ile mar'et! "o.e-er4 in some re(ional mar'ets such as 7sia4 Toyota ran's hi(her %ecause its cars are more a##orda%le than 7merican and $uropean cars! 7s per current report4 Toyota is e@pandin( a((ressi-ely in o-erseas mar'et to lea-e %ehind )eneral Motors in ran'in( o# -olume o# production! *ut o# 7! million (lo%al production4 1! million -ehicles in Toyota are alone produced in Forth 7merica 9Manley:! Marketing StrategyToyota #ollo.s the strate(y o# ethanol #uel %ased car in BraDil due to the potential o# %io>ethanol (eneration in BraDil! 7lso4 it chan(es its mar'etin( strate(y at (lo%al4 national and re(ional le-el %ased on the mar'et condition4 economy4 customer purchasin( a%ility and pre#erences! Toyota %lo( is another hi(hly success#ul ad-ertisin( and mar'etin( tool! Toyota3s 1: 270>0>07>1&77&+>1! p! 2+Manley4 Mi'e and Cyd Coloma! EToyota and )M: a Comparison o# its Mission4 5alues4 Social Responsi%ility and $thicsE! 10 Fo-em%er 2011! 1e%! , March 201! J sites.google.com>Treece!