757 hug meetup 7-9-2015
TRANSCRIPT
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Hampton Roads HubSpot User Group
July 9, 2015
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Agenda
Introductions
About our host, Hatch Norfolk
Closing leads into sales
Discussion
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Over 125 HUGs Worldwide
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Hatch Norfolk
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Inbound Marketing Methodology
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CLOSING LEADS INTO SALES
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Inbound Marketing Methodology
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UP TO 95% OF QUALIFIED PROSPECTS ON YOUR WEBSITE ARE THERE TO RESEARCH AND ARE NOT YET READY TO TALK WITH A SALES REP
BUT, AS MANY AS 70% WILL EVENTUALLY BUY FROM YOU OR ONE OF YOUR COMPETITORS
Brian Carroll, Lead Generation for the Complex Sale
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LEAD NURTURINGTHE PROCESS OF BUILDING RELATIONSHIPS WITH QUALIFIED PROSPECTS REGARDLESS OF WHEN THEY WILL BUY, WITH THE GOAL OF EARNING THEIR BUSINESS WHEN THEY ARE READY.
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Lead Nurturing Works
Generates 50% more sales-ready leads at 33% lower cost per lead.
Reduces the percent of marketing-generated leads ignored by sales (from as high as 80% to as low as 25%)
Raises closings on marketing-generated leads (7% points higher) and reduce "no decisions" (6% points lower).
Helps more sales representatives make quota (9% higher) and decrease (by 10%) the ramp up time for new reps.
Source: Forrester, CSO Insights, Marketo
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@ArtilleryMarket
Segment Your Leads
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Automated Workflows
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Keep in Touch!
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NEXT MEETUPTHURSDAY, OCTOBER 8, 2015 6PM, HATCH NORFOLK
TOPIC: “TURNING YOUR CUSTOMERS INTO ADVOCATES