76411281 entrepreneurship project
TRANSCRIPT
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The CAF COFFEE
DAY is a 10 minswalk away from my
home.
It is an excellentplace to hang out.
The Coffee and hot
brownie are the
hot favorites of
this place.
According to asalseman 5 to 7 in
the evening is the
time when the caf is filled to the brim. The most
common order is the hot choclate coffee and choclate
and walnut brownies.
The interior of the place is excellent and the salesman
service is also very good.
They challenge you that you will get your food within
10 mins of placing the order here.
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Location
The adress of the caf is
P-81 SARATH BOSE ROAD
OPP TO BHARAT PETROL PUMP
KOLKATA, WEST BENGAL
It is near the crossing of Sarat Bose Road and HazraRoad. This caf is not found empty because of its
location which is a big asset for the place.
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SelfService Caf Coffee Day Style
The picture above is a stand up note put on all the
tables. Though the caf follows Self-Service systembut this also has a twist. We just have to place our
order and as it is ready and heated up we get it on our
seats.This new system was implemented with the new logo
and is definetly a positive chabge which adds a new
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dimension to the place making itnot just ateen-
place but also a Corporate-place
The ECO-Clean Place
The Caf Coffee Day also has its own set of dustbins.
The pictures labeled 1 and 2 above are of the dustin
present outside the caf clicked from different angles.
These dustibns look good also and add to the
cleanliness factor also so good positive point to go toCaf Coffee Day.
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These dustbins are challenged to be found in all CCD
outlets and thus are a very big advantage against all
other cafs.
Awards
Caf Coffee Day (CCD) has a long list of awards. Some
notable ones are-
CCD has won the best BREWMASTERS in the country.Its track record at the IBC(India Barista
Championship) & WBC(World Barista Championship)
is as follows:
2009: CCD secured the first, third, fourth and Most
Promising Talent position at the IBC and represented
India at WBC at Atlanta2010: First, second and fourth place at the IBC and
represented India at the WBC in London
Other Awards "MOST POPULAR HANGOUT JOINT
AMONGST YOUTH" award at the 3rd GLOBAL YOUTH
MARKETING FORUM 2011. India's Most Popular
Coffee Joint at the Indian Hospitality ExcellenceAwards-2011. Caf Coffee Day featured No.2 in the
Food Services category in the prestigious Economic
Times, Brand Equity, Most Trusted, Peak Performers
List 2010. Most preferred Coffee Shop category
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award winner at the CNBC Awaaz Consumer Awards
2010 The Times of India TimesFood Guide Award
category Best Coffee Bar in Kolkata in 2009, 2010
The Caf Coffee Day Merchandise
If you are a CCD lover you can grab some cool CCD
stuff and keep it with you and enjoy the fun of CCD athome.
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There are a lot of good cups and mugs available. There
are also the very own ccd coffee powder and CCD
chocolate and Dark Chocolate chips!
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Questionnaire
1. Name:2. Age:3. Profession:4. Sex:5. What Coffee Shop do you usually go to? ________________6. How much money do you usually spend at a Coffee Shop?
0-25 Rupees 25-75 Rupees
75-125 Rupees Over 125 Rupees
7. How much time do you usually spend at a Coffee Shop?
Less than 1/2 hour 1/2- 1 hour
1-2 hours Over 2 hours
8.How many people do you usually go with?
Alone With 1 person
2-4 people More than 4 people
9. How often do you visit a Coffee Shop in a month?
Less than3 3- 5
5-7 over 7 days
10. What is the single most important factor for you to choose a Coffee Shop?
Taste of coffee/food
People/ Service
Value for money
11. Any Advise :
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Acknowledgement
I would like to place my acknowledgment first as I
would first like to thank the people who have
supported me in this project. Thanks to all!
I have taken efforts in this project. However, it would
not have been possible without the kind support andhelp of many individuals and organization. I would like
to extend my sincere thanks to all of them.
I am highly indebted to BIRLA HIGH SCHOOL for their
guidance and constant supervision as well as for
providing necessary information.
I would like to extend my gratitude towards my
parents and Entre teacher for their kind co-operation.
I would like to express my special gratitude towardsmy friends for helping me and supporting me.
HOPE YOU LIKE IT!
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