7iPlatform

Short Overview

venture-lab.org / Technology Entrepreneurship Part 2Team: Explorers

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CONTENT... the short story line

Idea

Mission, Problem, Solution

Customer benefit

Product

Going to Market Strategy

Sales and Marketing Channels

IDEA - it is time for... professional Open Source

BuildOpen Source community

Manage7i-Platform withServer Apps on7i-Marketplace

UseKMU, teams other users

RunAs SaaS in der cloud

Benefit of OSS Contribution

Hoster benefit

- high SW quality- proven solutions- big, active developer community- robust, innovative- no license fees- no vendor lock-in

- optimized operations- scalable systems- flexible cost and no investments- local data storage- data privacy of own, physical or virtual server- managed operations

- selection of best Open Source Apps- pre-tested Apps on - secure, standardized config & operations- Single point of contact supporting all Apps

- more time to focus on core business- higher productivity- simple to use Apps - enhanced security for enterprise data- reduced IT cost

Customer benefits

Mission 7iSolutions7iSolutions is the leading provider of cloud based secure business solutions using Open Source Software (OSS).7iSolutions pre-selects and pre-assesses Open Source Applications, integrates them into the 7iPlatform and publishes all 7iServer-Apps on the 7iMarketplace. The customers can choose from a feature rich and completely pretested set of business application without having to deal with the complexity of the Open Source Software market.

CUSTOMER BENEFITS... Mission, Problem, Solution

The Solution - Open Source Software (OSS) with the 7iPlatformThe 7iPlatform hides the complexity and heterogeneity of the Open Source Software by wrapping the software into Server-Apps that can be installed in 1-click approach after a download from the 7i-Marketplace.This simplified and centralized approach enhances the security and availability of all enterprise data and enterprise application assets and helps to improved trust and efficiency and to lower costs for enterprise IT operations. All IT-Operations-Use-Cases can be done in a Self-Servicing-Approach (User-, Access Privileges-, Project- and Site-Configuration, Application Monitoring, Installation and Disaster Recovery) or are performed periodically by the platform (Backup & Update).

The Problem - Open Source Software (OSS) is very promising, but cumbersome to operate ...Advantages of OSS: Due to the free licenses free OSS implies significantly lower cost compared to commercial software. In addition OSS is robust, innovative, bases on open technology standards and allows for interoperability between applications. Most importantly OSS is widely spread and supports millions of installations worldwide.Disadvantages of OSS: Installation, operations and usage of Open Source Software bring quite some complexity into the organization. A lack of knowledge and therefore some lack of trust are the most important inhibitors to adopt Open Source Software. Often additional staff or support contracts are needed to support Open Source Applications.

CUSTOMER BENEFIT... Open Source & 7iSolutions

● 7iPlatform is a secure Software as a Service (SaaS) environment- private space for your enterprise resources such as data and documents- cloud based service with typically domestic data hosting - you know where you data is stored

● 7iPlatform is an integrated Server- all applications are functionally pre-assessed and carefully selected as being 'best-in-class' apps- all applications run impact free on a shared server instance - no cross dependencies and incompatibilities

● 7iPlatform is easy to use - easy to use and easy to learn - 7iPlatform brings the 'mobile app feeling' to IT Server Management- Modern look & feel using Apps Icons, Cockpits and Widgets

● 7iServer-Apps are lifecycle managed- quick access to new features developed in the Open Source Community- simple update of applications by new versions on the 7iMarketplace, no IT administration or release backlogs

● 7iServer-Apps help reducing cost- standardized and centralized management of enterprise resources- simple admin of applications, repositories, files, sites, users, access privileges, projects ...

● 7iSolutions is your SPOC (single point of contact)- better control of IT assets with applications running on a common (virtual) private server- together with partners 7iSolutions provides support and consulting for the whole platform

● 7iSolutions allows a simple start and can grow with you- solve a single, dedicated application requirement such as versioning of documents, file sharing or- use 7iServer Server-Apps to cover all your IT business need - CRM, ERP, Accounting, Project Management

PRODUCT... 7iPlatform & 7iMarketplace

CustomerOpenSourceApplications

7iMarketplace

Hoster

7iPlatform

1

2

3

Additional remarks:

1. 7iSolutions pre-selects and pre-assesses Business Applikationen from the Open Source Software (OSS) CommunityThe selected applications are encapsulated as Server-Apps and deployed on the 7iMarketplace.

2. The 7iPlatform is typically hosted on a Virtual Private Server. Once installed all Server-Apps from the 7iMarketplace are available and can be downloaded by the customers.

3. The SME customersuse the Server-Apps and the 7iPlatform as SaaS applications in the cloud.

PRODUCT ... how it works

Private server for each customer: The bases for the cloud service is a Linux server (i.e. Debian or Ubuntu). Each customer has his own dedicated (virtual or physical) server in the internet cloud and has his own data privacy.

7iServer-Apps: 7iSolutions chooses the the best fit and most popular Open Source Solutions and simplify their handling (i.e. operations and security) and standardize the look & feel for our customers.

Mass product and scalability: The 7iServer-Apps are conceived as scalable mass products. The 7iSolutions concept aims for simplification (usage), automation (updates, backup) and self-servicing by customers (operation, configuration).

PRODUCT... available 7iServer-Apps

Currently the Apps listed below are read to be used:7iPlatform

BackupSSL

FirewallVirusScanMonitoringUpdates

7iServer-AppsSubversionOpenVPNExtranetRedmine

WordpressTrac

PackagesDocuments & Versions

File ServerExtranet & DownloadProject ManagementWebsite ManagementSupport & Ticketing

... and many more 7iServer-Apps plannedDrupal, eHour, Horde, KnowledgeTree, OpenMeetings, Magento, TimeTrex,

Tryton, Todoyu, vTiger ...

GOING TO MARKET... global potential and scalabilityBackground thoughts:

● Consistent multi language capability: The 7iPlatform, the 7iMarketplace and the integrated 7iServer-Apps support all major languages.

● Worldwide usage of Open Source Software: Some Open Source Business Applications are installed on more than 100 Mio. server systems worldwide.

● Permanent innovation is ongoing: in this moment more than 100'000 OSS projects are actively evolving to serve our current and future needs.

The 7iSolutions Business Model is highly scalable - three strategies:

● Scale by internationalization / rollout of7iPlatform and 7iMarketplace.

● Extend scope of offering with additionalOpen Source Business Applications.

● Grow over additional target industries by focusing on SME's other industries beside engineering and consulting.

Internationalization

Scopeof offering

Targetindustries

GOING TO MARKET... anticipated roadmap

Pro

duct

Foc

us

Market FocusLocal SME

Market (DACH)Internationalization

SME, Teams, others

Platform andfirst set of Apps

Scope of AppMarketplace

Q32013

Q42013

prototypeplatform & marketplace

feature rich SMEcollaboration server

CMS, CRM, ERPsolutions available on marketplace

Q42014

Q42015

Q42016

internationalizationmulti language, rollout

globalmarket penetration

SALES & MARKETING... channelsAwareness:

● SME networks / seminars / marketing events● blogs / articles in relevant industry magazines, webinars● Social marketing (Twitter, Xing, LinkedIn, Facebook, Google+, ...), ● Internet Marketing (Google Adwords, SEO), Youtube videos● eMail Marketing, Newsletter of channel partners (hosters)

Evaluation: ● reference stories, recommendations of existing customers and channel partners● 14 day - free trial period● ev. usage in freemium business model with limited functionalities

Sales: ● direct sales from remote - no visits on customer premises ● sales through hosting partners● self servicing via subscription on web site

Delivery: ● pure internet based business - no visits on customers premises

Support: ● server operations● (priority) hotline - phone / email ● remote assistance