7ps of education sector
TRANSCRIPT
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IDENTIFYING THE 7 PS OF AN
GROUP MEMBERSHARISANKAR U K NAWAF MUSAWAVARSHA LEYA MATHEWAJMAL TAJSAJAN PETERNAVEEN K U
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• 20 million students and 36000
institutions
• 574 universities and 35,539
colleges
• Worth of Rs 5.9 trillion
• Education is a professional service
• Skill, knowledge, experience,
reputation, capacity and creativity
are crucial
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CRITERIA
Reputation of the institute
Number of applicants
Past success rate of placement
Faculty expertise
specialization offered
Infrastructural facilities
Fees
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G-TECH- IN A NUT SHELL
•G-TEC EDUCATION is an ISO 9001:2008 company imparting IT & ICT
training with several divisions, traditional university courses coupled with
international IT certifications along with Soft Skill programmed to bridge in
to employability.
•The vision is to provide professional education merging corporate culture
globally to the youth through technology resourcing and knowledge
consulting with emerging technologies.
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• G-TEC is Authorized Testing centre for ETS to conduct online tests for
IELTS , TOEFEL , GRE , ICT , SAT etc…..
• G-TEC is also an authorized Tally Academy to provide Tally training and
certification
• G-TEC is the only computer education centre being authorized by
INTERNATIONAL AND EUROPEAN COMPUTER UNION to conduct ICDL.
• G-TEC is an authorized training centre of NIOS (National Institute of Open
Schooling) which comes under Ministry of HRD, Govt. Of India.
Why G-TECH????
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SERVICE TYPEG-Tec is concerned with handling Educational service (teaching, training).
Mental Stimulus Processing is the category of service in which the service is done in the minds of the customer in the form of education.
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MODE OF WORK…..
Works on Franchise Basis.
Gets franchise on paying certain royalty amount.
The franchise share the benefits of advertisements, course
affiliations, technical assistance, faculty training, certificate issue
etc done by the head office.
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COMPONENTS OF SERVICE
Core product : Education
Supplementary services :
Facilitating services – Computer accessibility,
Infrastructure,
Good trainers.
Enhancing services – Fun based education,
Accredited certificates,
Flexible timing.
Delivery process : Direct one to one
interaction
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Price : Competitive based pricing
Product : Value based course certificates
Place : Centers are on high population
dense areas
Promotion : Various campaigns
People : Qualified trainers, past alumni's
Process : Direct student interaction
Physical evidence : Standardized infrastructure
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PRICE :
In oligopoly market as G-tec is the very few service reputed service providers for computer education.
Such as G-tec looks to its immediate competitors for pricing its various computer courses.
Basic computer courses are priced internationally and in seasons based on special offers.
G-tec introduces various courses and charges its price based on the demand for that particular certificate in the market and also based on competitors.
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PRODUCT : VALUE BASED COURSE CERTIFICATES
The tangible product delivered at the end is the various course certificates issued on completion of the courses.
The course duration varies from minimum of one month to maximum of two years.
The course duration is fixed according to the complexity in the each courses.
G-tec offers basic computer courses such as Ms-office, programming courses such as C++, java, hardware and networking courses, linguistic courses such as G-english, abacus training etc.
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PLACE : DENSE POPULATED AREAS
G-tec centre's are being through out the world over nine countries.
Centre’s are allocated to a specific location to cover particular geographic area. Other centre’s is not allowed to campaign or do any promotional activities other than the allocated area.
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PROMOTION : VARIOUS CAMPAIGNS
1. G-tec does various innovative promotional techniques. Starting from the school campaigning to free tours.
2. School campaigning includes approaching schools and conducted quiz competitions and the winners get opportunity to learn a course with less fess.
3. Free tours are conducted at the end of the vacation courses to attract and retain students in the coming seasons.
4. Job fair and other event based sponsorships are done by the G-tec to emphasize the brand.
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PEOPLE : TRAINERS AND ALUMNI’S
The people part who interacts with the students are the trainers of the centre. The trainers understand the need of the students. For example a Commerce student is prescribed to learn tally course when he or she approaches the centre.
The motivating driving force is the past students who has studied in the centre and grabbed a certificate. They are the people where the information search is done by a new student who wishes to join centre.
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PROCESS : DIRECT STUDENT INTERACTION
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SERVICE DELIVERY PROCESS
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FLOWER OF SERVICE
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PHYSICAL EVIDENCE : STANDARDIZED INFRASRUCTURE
It is compulsory that all the G-tec centre’s should follow a similar pattern.
The centre should have a dedicated directors room and counselors cabin.
There should be at least 20 computer systems.
The colour code of every G-tec design is said to be reproduced as per G-tec
manual. No changes are allowed to make on the logo or prescribed courses.
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INTERACTIVE BASE CLASSROOMERGONOMIC COMPUTER LAB
DIRECTOR’S ROOM COUNSELLORS CABIN
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MARKETING COMMUNICATION MIX
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Print ad (advertising)
“Job fair” media initiated coverage (publicity and PR)
Training in schools
(personal communication)
Prize promotion in IT quiz (sales promotion)
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COMPETITORS IN THE FIELD
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