7scenes - the (urban) landscape as an exhibition space
TRANSCRIPT
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The (Urban) Landscape
as an Exhibition space
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Waag SocietyMedialab - creative technology for social innovation
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Waag SocietyHealth/Care, Public Domain, Culture & Arts, Education
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Culture Domain & Locative Media AtelierCreating new cultural experiences on location
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Cultural context: Inside <-> Outside <-> On the web
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Places - more than geographyhave histories, invoke behavior, are personal, physical & virtual
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The (urban) landscape as your exhibition space
(Urban) landscape
Rich in contentCultural meaning, historic events, demographics and more
Rich in physical landmarksBuildings, squares, monuments, paths, structures, natural elements, etc
Personalpersonal memories and associations, social connections
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The (urban) landscape as your exhibition space
Archives
Richness in heritage collections
Often natural relationships with locations
Many collections are digitized
Not all collection items (easily) accesible
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Mobile phone: “swiss army knife”always on, always linked in, location & context-aware
Mobile phoneEveryone More phones than people
Online flat-fee internet device
Media Full media device: capture & playback all rich media
Location Navigation device (GPS, WiFi, GSM)
by 2013 one in every three phones sold will be a smartphone
GPS-enabled handsets are expected to reach 560 million units in 2012
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Consider the city as an extension of a museum!
How will we experience mobile culture?
How will we shape this
new cultural mobile space?
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A new active and social space with on-demand info.For city residents, “culturists” & (inter)national tourists
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It’s more than a collection of points-of-interest
Wikipedia information nodes on Google Maps.
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“All the world is a stage and all men and women merely players” narrative, gameplay, suspense, social interaction, drama, emotion
creating scenario’sdesigning rules
directing interaction
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Ingredients for a new mobile cultural experience.
The recipelocations & landmarks + rich media content +
thematic grouping + narrative +
navigation + (game)rules for (social) interaction
personal trigger (GPS), perception & input
=
new experience
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Mobile is a new publishing channel for culture!
But first why?Innovation
Provide new innovative cultural experiences to your audience
AccessibilityExpand accessibility of cultural content for your audience
Expand audienceAppeal to new target groups
Entrepreneurship Be part of a new market place for cultural entrepreneurs
ContributionContribute to the quality of the overall cultural city experience
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Some formats & cases
Your mobile phone as your cultural compass
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Your mobile phone as your cultural compass
The basics: rich media on location
How the combination of physical surroundings, media content,
your perception, your position as trigger
can create new meaning
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Stadsarchief Amsterdam - Christiaan Andriessen
Drawings from the diary of Christiaan Andriessen 1805 - 1808
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Stadsarchief Amsterdam - Christiaan Andriessen
Drawings from the diary of Christiaan Andriessen 1805 - 1808
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Stadsarchief Amsterdam - Christiaan Andriessen
Drawings from the diary of Christiaan Andriessen 1805 - 1808
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Anne Frank
Exploring Anne Frank’s direct neighborhood
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Maps & navigation
The power of maps & navigation• navigating cultural content
• using other maps changes perception• e.q. Historic maps, fantasy maps, demographic maps
• rich dutch cartography history
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Fort Amsterdam - Discover New Yorks Dutch roots
www.fortamsterdam.org
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Fort Amsterdam - Discover New Yorks Dutch roots
www.fortamsterdam.org
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Fort Amsterdam - Hudson ’09 - 400 year anniversary
www.fortamsterdam.org
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Choose a subject or theme and the narrative structure
(non)lineair / layered / interactive / character perspective
Context & Narratives
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Tijdmachine - Beemster - Het Land van Leeghwater
Time travel to Holland’s golden ages by car
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Tijdmachine - Beemster - Het Land van Leeghwater
Time travel to Holland’s golden ages by car
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Tijdmachine - Beemster - Het Land van Leeghwater
Time travel to Holland’s golden ages by car
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(Game) rules for (social) interaction
(Game) rulesCompetition element
Active participationPuzzle solving / Missions / Treasure hunt
Collecting objects / Role playing / Territory control
• sharing / messaging / marking / collaborating /
• searching / annotating / leaving opinions
What classic game would work on location?
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Distributed teams perform assignments in online
information retrieval and media creation.
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Distributed teams perform assignments in online
information retrieval and media creation.
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Distributed teams perform assignments in online
information retrieval and media creation.
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Frequency 1550The right balance: gameplay, narrative & interaction on location
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Future heritage: creating a personal relationship.
future heritageAdding personal opinions to official collections
many different personal perspectives (multicultural society)
Respond using media
Opinions trigger new opinions
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Rituals - 2008 Year of Religious Heritage
people are invited to tell stories of their personal religious rituals
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Culture education
Culture education
new ways to explore your surroundings
situation-based and experienced-based learning
relate to school subjects
Learn by creating and playing location-based games
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Games AtelierLearn about citizenship in Amsterdam’s Oosterpark
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How will we shape this new cultural mobile space?
Opportunities & Challenges
a new mobile publishing channel
new possibilities for cultural entrepreneurship
new collaborations connecting organisations, collections & activities
quality control & content creation
hassle free access penetration, installation & configuration & (custom) logistics
simple payment & international roaming costs
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How will we shape this new cultural mobile space?
So what scenario are you thinking about right now?
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7scenes - www.7scenes.comThe world is a stage and you’re the director!
7scenes
a Waag Products start-up
a new mobile and online platform
to create, play and share GPS games and tours
location-based content publisher for organisations
that want to deliver new mobile experiences to their audiences
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Your project in 4 stepsStep 1: project setup
step 1: project setup
get a subscription
get informed through workshops
set up your project site at 7scenes.com/[your_project]
manage your accounts
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Your project in 5 stepsStep 1: project setup
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Your project in 4 stepsStep 2: create & publish
step 2: create & publish
create concepts & content
get help through workshops
create scenes using different game and interactive tour formats
publish scenes to everyone and/or create events
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Your project in 4 stepsStep 2: create & publish
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Your project in 4 stepsStep 3: play
step 3: play
download 7scenes mobile client
get/distribute 7scenes account
play scenes around you and/or events
navigate locations and interact with content & players
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Your project in 4 stepsStep 3: play
step 3: play
download 7scenes mobile client
get/distribute 7scenes account
play scenes around you and/or events
navigate locations and interact with content & players
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Your project in 4 stepsStep 4: share
step 4: share
each scene has its own page
user traces, interaction and media are archived for playback
optional live broadcast
all projects & their scenes visible at 7scenes.com
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Your project in 4 stepsStep 4: share
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Thanks! Questions?