sponsorship7 Great reasons to be involved with the 7stanes

Great reasons to be involved with the 7stanes

3 LOCATION

4 COMPANY

6 PRODUCT

10 SPORT

11 ACCESS

12 SPONSORSHIP

14 DISPLAY TEAM

15 CONTACT

7the 7stanes is a brand used to describe a series of mountain bike centres in forests across the south of scotland. 7stanes is a registered trademark and can only be used by the 7stanes Mountain biking Community interest Company. the 7stanes takes its name from the scot’s word for ‘stone’ and each of the mountain bike trails feature a unique, crafted stone sculpture reflecting a local myth or legend, they vary in size from 2 to 6 tons in weight.

3

Ullapool

Aberdeen

Dundee

Perth

Stirling

Carlisle

LeedsHull

Liverpool

BIRMINGHAM

CARDIFF

Dover

Exeter

PLYMOUTH

LONDON

MANCHESTER

Bristol

Southampton

Ayr

DUMFRIES

Fort William

Inverness

NEWCASTLE

1hr

2hr

3hr

4hr

5hr

6hr

7hr

8hr

2hr

3hr

4hr

5hr

EDINBURGHGLASGOW

1. Great loCation

The world class 7stanes mountain bike trails

are located in the south of Scotland, covering

the regions of Dumfries and Galloway and the

Scottish Borders. All 7stanes are situated in

Forestry Commission Scotland forests. They

are all individual and host unique mountain

biking experiences.

Dumfries and Galloway and the Scottish

Borders are well known for their impressive

and stunning scenery. Both offer a great

base for exploring the great outdoors, wildlife,

culture, history and activities all year round.

Jim McFarlane, Managing Director, Endura Ltd said;

Endura is a sponsor to the CIC and its range of customised 7stanes clothing to help and support the good work that the organisation does for the mountain biking community in Scotland.”

“

4

2. Great CoMpanY

5

The 7stanes Mountain Biking Community Interest Company (CIC)

was formed in October 2010 to promote the 7stanes centres. It is

a not for profit organisation, meaning that any monies raised go

back into making the CIC activities of marketing and promotion

sustainable. All activities are for the benefit of mountain bikers

and include the maintenance of the website, trail guides, including

updates on trails, competitions, newsletters, merchandise, visitor

pay back schemes and connectivity with businesses at a national

and local level.

The CIC employs 2 members of staff who report to the 7stanes

CIC Board, which is made up of 12 public and private sector

representatives.

3. Great produCt with an international brand

According to the “Economic Value of Mountain Biking in Scotland’ report commissioned by Scottish Enterprise mountain biking tourism generates £46.5 million each year for the Scottish economy. If you add all visitors who engage with mountain biking on a trip and all of their trip expenditure, this figure then increases to £119 million. It is also a market set for significant growth over the next five years, with potential additional revenue of £36 million per year, which will increase the market share to £155 million.

The 7stanes is an internationally recognised brand with followers across the globe including America, Japan, Holland, Switzerland, Belgium and Germany.

n 7stanes is the most familiar mountain bike venue brand in the UK

n 6 of the 7stanes feature in the top 12 mountain bike locations in the UK

awards inCluden 6 of the 7stanes were included in the 10 best trail centres in

Scotland - Bike Radar 2011

n Singletrack Magazine Leader Awards 2009 – Best Trail Centre 7stanes (Glentress)

n IMBA Global Superstar 2006

n Singletrack Mountain Bike Initiative Awards 2005

n Scotland voted a “Global Superstar” by the International Mountain Bicycling Association for its “outstanding mountain biking.”

*Roger Tym & Partners - 20086

4. Great deMoGraphiCs

7

but don’t just take our word for it: nMalcolm Robertson from Santa Rosa, USA said;

“Despite the many excellent mountain bike opportunities here, there is no equivalent to the 7stanes concept.”

nRobin McKelvie, travel writer, broadcaster and photographer;

“Glentress, probably the finest mountain bike centre in Scotland.”

nRob Wilby;

“Visited 7stanes 3 years ago stayed at Castle Douglas at least 4 trails within easy distance. We now have an annual lad’s mountain bike long weekend every year in May. Can’t wait for next years.”

nPhilip Bertram; “Inspirational and a perfect way to introduce people to mountain

biking. The marketing of a variety of well-planned routes for all levels of bikers in a variety of easy to travel to locations make it perfect.”

nPaul Nix;

”7th heaven!”

nTricia Wallace;

“Rode the blues, reds and a few blacks at Glentress on a recent visit home from California - lots of fun, great trails, love the one way system and separate trails for hikers. Wish 7stanes had been around when I lived here! Coming back with my hubby next year!”

nGorsebank Camping Cabins; “Love the Stanes they keep us busy in the quiet months - even

appreciate the crazy adrenalin junkies who sleep all day and then go out late afternoon night riding the Hardrock Trail at Dalbeattie!!”

4. Great deMoGraphiCs the fiGures

over 400,000 people visit the 7stanes each year.

80% of visitors are froM outwith the south of sCotlandwith the majority of visitors coming from elsewhere in Scotland and the north of England.

5% of visitors are froM overseas Majority of overseas visitors from Germany, Ireland, USA and Denmark.7stanes CIC staff have received numerous enquiries from outwith the UK looking for information on the 7stanes and are planning to visit one or more of the stanes for their annual holidays, so we are expecting this figure to rise in 2012.

7stanes aCCounts for:

68% of all daY visits in Scotland (257,000)

51% of all overniGht sCottish visits (42,000)

84% of all overniGht non-sCottish visits (110,000)

For built centres in Scotland

7stanes aCCounts for 70% of all visits

8

4. Great deMoGraphiCs

visitor profile

80% of our visitors earn above average salaries

49% are directors, senior managers, or managers

44% have children

70% are between the ages of 31-50

14% are between the ages of 21 and 30

The 7stanes CIC launched their online shop

in October 2011 and even before it’s official

launch had received its first order from America.

Subsequent sales outwith the UK have included

Japan, Holland, Belgium, Switzerland, Ireland and

America proving that 7stanes is a truly international

brand.

9

5. Great sport

With an estimated 11.8 million people who own a mountain bike in the UK, mountain biking is set for significant growth over the next five years. (‘Economic Value of Mountain Biking in Scotland’ report commissioned by Scottish Enterprise.)

Providing over 400km of trails the 7stanes can cater for families looking to cycle off road, or mountain bikers who wish to have the opportunity to test their skills, through to the more extreme trails that provide an adrenaline rush for those who dare!

The 7stanes caters for all abilities from beginners to experts. And we also have regular disabled riders at several of the stanes, and mobility buggy’s going at top speed can be spotted on some of the trails! Mountain biking can be a recreational sport suitable for all or a highly competitive sport calling for very high levels of skill and fitness and is accessible all year long.

Cycling offers numerous benefits. It gives the body a fast and energetic workout. Mountain bikers are friendly and enjoy the social experiences of meeting up with fellow riders and can be seen enjoying refreshments and having blether (Scot’s for talking) at many of the onsite cafes.

10

6. Great aCCess

The CIC developed and launched a new 7stanes website http://www.7stanesmountainbiking.com on 9th May 2011, in that short time we are averaging 16,000 hits every month (this is an increase of 69% on the previous Forestry Commission Scotland 7stanes website). The new website has exceeded its initial target and has received 121,000 visits between its launch in May and December 2011. It continues to enjoy excellent feedback by our users and we are in the process of commissioning videos of all of the stanes to show on the web, as well as looking at ways of keeping it interactive and fresh.

npeople return to the website frequently for trail updates, entry to competitions and trail information. non average people spend 4.5 minutesnwe have just under 10,000 Friends registered to the siten640 of these are businessesntop 5 countries – 1st UK, 2nd United States, 3rd Germany, 4th Netherlands, 5th Belgium

http://www.facebook.com/groups/7stanes

ngroup created 9th March 2011, currently 660 people have joined the 7stanes official pagengains around 10 new members per weeknprovides a great method of market researchntends to attract dedicated mountain bikers

http://twitter.com/7stanes

naccount opened in March 2011ncurrently over 2200 followersnused for short bursts of information - trail updates (FCS) and news and events (CIC)ngains around 20 new followers per weeknfollowed by local businesses, tourism groups, keen mountain bikers, freelance journalists/photographers,

charities, etc

11

6. Great aCCess

7. Great sponsorship opportunities for Your business

newsletterWe send out a quarterly e-newsletter to our 10,000 database members, plus up to 4 e-zines per annum (update figures)(remember we are adding to this number every week). Why not be our sponsor, we will carry your business name, logo or message and link to your website.

Cost £3,000 p.a

trail GuidesWe produce 8 separate A3 official waterproof trail guides, one for each site and you could be the exclusive sponsor on the guides with an advertisement space of 130mm x 190 mm (this is a large space that can be taken as one advert or split into 3 separate adverts). The guides are sold at outlets in Scotland and the north of England.

Cost – as this is an exclusive sponsorship opportunity £5,000

promotional 7stanes leafletsWe produced and distributed over 50,000 leaflets last year. Place your company advert 90mm x 90mm to promote your services or products. We will arrange for the design of the advert, just tell us what you require.

Cost £500 per advert

exhibitionsWe exhibit at shows such as the Scottish Bike Show and could display your company’s promotional materials and hand out flyers to visitors at our stand. We are also happy to take a suitable competition prize and share the collected database with your company. There is also an opportunity to display your company’s brand on our 7stanes Display Team trailer and at display team events.

Cost £1,000 plus competition prize

website – www.7stanesmountainbiking.comWe can offer you the choice of being the main sponsor for the entire site which currently receives on average 16,000 hits every month.

Cost - dependent on requirements and open for negotiation.

12

WELCOME IS THIS FOR YOU?WHAT YOUNEED TOKNOW

www.7stanesmountainbiking.com

DALBEATTIE

Is This For You?

Is This For You?

Advert

Is This For You?

Is This For You?

www.7stanesmountainbiking.com

DALBEATTIE

we have a range of sponsorship opportunities to suit your needs:

13

the 7stanes CiC is a not for profit organisation and all monies raised go to the CiC who will market and promote the 7stanes to increase visitor numbers and to generate revenue for the benefit of the uk economy.

visitor information panels on site at the stanesThese boards allow the CIC to inform visitors about other activities, cafes, restaurants, accommodation etc in the local area. Or they can be produced to carry corporate advertising such as automobile industry, banking, insurance etc. The boards will be in situ at the stanes for at least a period of 3 years before being replaced, offering excellent long term return.

Cost £1,500 per panel as an exclusive sponsor or £300 per individual advert.

branded GoodsWe currently work with Endura to produce co-branded sports clothing and accessories. We are interested in forming more sponsorship co-branded products with companies, particularly specialising in bike accessories and we are open to other suggestions of co-branding goods and products.

Cost - joint venture funded

Competition prizesWe run a competition online every 6 to 8 weeks on our front page. Prizes range from accommodation, meal, clothing, tuition and coaching, bikes and biking equipment. You can offer up a competition prize and reach 16,000 people in a month. We will also promote the competition heavily through Twitter and Facebook. On average we receive 250 entries for each competition. We will do all the work, including graphics for the web and include a link to your website; all you need to do us provide a suitable competition prize.

Cost – suitable competition prize only

If you would like to support the 7stanes Community Interest Company sponsorship opportunities please contact:

Mari Findlay, Development Manager

Email mari@7stanesmountainbiking.comT 01387 702164 • M 0793 5355 744

7stanes appWe are developing a GPS App which will allow the user to download 7stanes trail guides. The App will also include interactive features for mountain bikers and will be ready for launch for the new season.

Cost £1,000

7stanes displaY teaMsponsorship opportunities available on request

Examples of events attended by 7stanes Display Team

in 2011 include :

n Scottish Bike Show, Glasgow

n Tour of Britain, Dumfries

n Wickerman Festival, Kirkcudbright

n Silverburn Shopping Centre, Glasgow

n Peebles Show, Peebles

n Bearsden and Milngavie Highland Games

14

4. Great deMoGraphiCs

There is a dedicated 7stanes Display Team who

specialising in travelling the length and breadth of the

UK from Belfast to Birmingham, wowing audiences

everywhere they go with their skills and bravado. Whether

it’s leaping across and 8 foot gap; jumping over a 3.2ft

high bar; flying over the 7stanes truck or balancing on

2” wide beam. Past riders have even included the world

famous Danny MacAskill.

In 2011, the display team attended 13 events.

15

t | 01387 702164w | www.7stanesmountainbiking.com

The European Agricultural Fund

for Rural Development

Europe Investing in Rural Areas

supported by