7up final draft

12
On Screen Innovations Ideas On Screen Innovations Ideas 7 up \ BRAND INNOVATION CELL _B4U

Upload: hariom-seth

Post on 16-Apr-2017

558 views

Category:

Documents


8 download

TRANSCRIPT

Page 1: 7up Final Draft

On Screen Innovations IdeasOn Screen Innovations Ideas

7 up

\ BRAND INNOVATION CELL _B4U

Page 2: 7up Final Draft
Page 3: 7up Final Draft

Application Of Concept | Idea 1

• During a Song* play Brand Bug will Appear Twice Each time for 5 seconds, @ both Starting and End of the Song

• Each of these songs will have unique Aston bands as per mood and content of the SongAston band will also Appear Twice, @ start and end of the Song

Please see the reference that follows

*The songs would be best from our library and would be years chartbusters

Page 4: 7up Final Draft

Tera Hone Lagga..Tera Hone Lagga..Ajab prem ki gajab Ajab prem ki gajab

\ BRAND IN

NO

VATION

CELL _B4U

Note: Here Bug Represents Young Love and crush

Page 5: 7up Final Draft

\ BRAND IN

NO

VATION

CELL _B4U

Note: Here Bug Represents youth and rock star like attitude

Page 6: 7up Final Draft

\ BRAND IN

NO

VATION

CELL _B4U

Note: Here Bug Represents Masti and Celebration

Page 7: 7up Final Draft

Application Of Concept | Idea 2

• During the Song play Punches would be added, using Small limited animations(8-10secs), Pop-up Animations

• These punches will give a context to the song, that suits the Brand

Please see the reference that follows

Page 8: 7up Final Draft

\ BRAND IN

NO

VATION

CELL _B4U

Page 9: 7up Final Draft

Special VignetteLemony* as VJ

Lemony is Lemon Emoticons

Page 10: 7up Final Draft

Lemon Character in CG + Respondents in Live Action Lemon Character in CG + Respondents in Live Action

Walks pop and byte Vignette on youth thoughts about current issues and happening in Country from latest movie to sports,

gossip to political comments

\ BRAND IN

NO

VATION

CELL _B4U

Page 11: 7up Final Draft

Note: 50 T-shirts to be won each week, Avg Cost INR 300 including shipping, Min Quantity 200 pcs

Page 12: 7up Final Draft

Thanks n Regards !

\ BRAND IN

NO

VATION

CELL _B4U