In 1929 “a Great TasteIs Born”

Is the original lemon lime softDrink containing 100% Natural lemon and lime Flavors, with no colorings,Preservatives or caffeine.

The popular lemon-lime flavored soft drink was created by

Charles Leiper Grigg

DEMOGRAFICALLY

The popular lemon-lime flavored soft drink was created by

GEOGRAPHICALLY

PSYCHOGRAPFHIC

BEHAVIORAL

BENEFITS

THIRST QUENCHER

STATUS SYMBOL

PURCHASE BEHAVIOR

INSTICTIVE/

PLANNED

BEHAVIORAL

PURCHASE

OCCASION

PARTIES/

GET-TOGETHER

OTHER

USAGELIGHT/

OCCASIONAL

TARGET MARKET

YOUTH

POSITIONING

COMPETITION

INTERBRAND’S BEST GLOBAL BRANDS 2013

SPRITE 69th POSITION

NOT EVEN IN THE TOP 100 !!!

RECOMMENDATION

STOP BEING IN IDENTITY CTISIS !!!!

USE THE UNCOLA FACTOR AGAIN

REBRAND YOURSELF