Case Study _ Fortune 100 Credit Card Company

Marketing ObjectivesThe customer wanted to improve B2B customer acquisition for its Corporate Cards group business across several markets, regions and countries. It also wanted to reduce its cost of acquisition and marketing operations.

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ChallengesAcquisition rates were low as cross-channel engagement was poor

No single view of the customer

Lack of tools to execute email, web, social and display campaigns effectively

TransformationRecommended and set up a Global Demand Center to improve demand generation, drive standardization and improve time to market

Created a centralized Sitecore infrastructure that allowed the business to launch websites faster

Quarterly business reviews

Annual Digital Summit to review engagement success, industry best practices and prepare a plan for future growth

The Global Demand Center set up The Global Demand Center set up by edynamic serviced the customer marketing groups across 50 countries and delivered more than 500 campaigns on an average every year

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A new customer engagement strategy

Dynamic personalized websites that use customer records and analytics to identify buyer profiles and deliver dynamic content based on the buying cycle

End-to-end campaign management for specific programs

Set up a Data Management Platform (DMP)

A consolidated, auA consolidated, automated data feed from the company data warehouse to the marketing platform, delivering over 500,000 customer records nightly including preferences, avoiding the need for marketing teams in other regions to manually filter their email lists

Created an integrated ecosystem of marketing platforms – Sitecore CMS (for the web), Oracle|Eloqua (for marketing automation) and Salesforce (for CRM, customer data) to drive demand generation infrastructure and operations

SolutionLeveraging its global presence, extensive digital marketing strategy and consulting experience, marketing platform expertise and best practices based approach, edynamic developed a new acquisition strategy that included:

BenefitsOver a 6 year engagement and $13 million spent, edynamic has helped its customer transform their digital marketing, driven acquisitions up by more than 40% and reduced operations costs by more than 60%.