8 branding lessons learned from the beatles
TRANSCRIPT
Branding Lessons
LearnedFrom the Beatles
8
The more emotion you create,the more attention to the brand.
Feelings have a critical rolein the way consumers are
influenced
The promise represents what the brand stands for
The heart of all killer brandsis the promise they make
What do the Beatles and branding have in common?
Let’s examinethe lessons the Beatles taughtmarketers about branding:
1 = Live their story
Reputation builders
End result brand experiences
2 = Build a brand personality
Brand experience:musicalbum coversmoviesconcerts
3 = Define your brand bywhat you make happen
Simple …
Attainable…
Targeted…
Feel their emotions and passion
4 = Show emotions
Create emotion
Made their own trends
5 = Relentless innovation
Createdtheir own trends
Eschewed music industry promotion
6 = Marketing strategy
The experience was themarketing
Fan loyalty long lasting
7 = Cultivate raving fans
The
Beatles
Cult
Brands are verbs … what they domatters more than what they say
8 = Be an experience
Remember
Being remarkable isnot always the same
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