1. 8 HABITS OFHIGHLY EFFECTIVEMARKETING MANAGERSIN SOUTH AFRICA

2. Follow international marketing trends Financial crisis has revolutionisedmarketing in developed countries Marketing managers had to find newcost effective ways of achievinggoals South Africa did not have a financialcrisis, and marketing strategies haveremained unchanged As such, you need to followinternational marketing trends tostay on top of game

3. Be obsessed with analytics and marketing ROI If it cannot be measured, do not do it Brand surveys are unreliable asresults can be manipulated Continue to try new things butmeasure them as you need astarting point benchmark

4. Do not brief an agency for everything You go into a queue along with otherclients Delivery is slow and you may missopportunities Aim to be an agile marketer Work alongside your agency

5. Present to customers and prospects yourself Instead of sitting in your officecreating presentations andstrategies Go out with your sales team andthen take over the presentation role This will highlight areas thatmarketing can improve to supportsales

6. Read Marketing News and Thought Leadership You are fantastic! But perspective from other fantasticpeers will make you more fantastic Unless you have time and budget toattend many conferences, you needto read to keep up Schedule time in your diary on adaily basis for reading

7. Work towards a revenue target Initially set a target to find newcustomers and increase billing ofexisting customers, but do not tellanyone Fix any performance tracking andlinking issues Use the data you have collected tomake your target publically known

8. Encourage people to criticize your work Very difficult to do Ask people who criticize how theywould improve the campaign Use these insights to improve futurecampaigns

9. Aim to achieve one revenue-generating goal a day Days get filled with meetings andstrategising You need to do one thing that istangible that touches customerand/or prospects If you do this, you will be able toshow the impact of marketing andwill soon have a team to do all theother admin

10. Download a free guide to Inbound Marketing here:http://offers.mpull.com/free-executive-guide-to-inbound-marketing

11. THANK YOU!For more information:visit www.mpull.com

12. Picture Credits1. http://blog.vembu.com/wp-content/uploads/2010/03/Thought-Leader.jpg2. http://www.mpull.com/assets/pagemen/man-chart-3.png3. http://www.ericsangerma.com/wp-content/uploads/2012/08/agile.png4. http://www.assistantplus.be/uploads/2/default/2537.jpg5. http://www.bizcommunity.com/6. http://www.mpull.com/assets/pagemen/man-funnel.png7. http://img.gawkerassets.com/img/17os0gc20bheejpg/k-bigpic.jpg8. http://www.mpull.com/assets/pagemen/man-money.png