8 pawns and 2 knights

8/7/2019 8 Pawns and 2 Knights

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8 Pawns and 2 Knights

By : Shivam BehlPGDM

FT-09-852



To Study the o n-r o ad life o f driver and his tyre understanding and op ini o n .



U nderstanding the life o f a driver

Educ ation

Insur an ce Tren dsFamily Life

Tyre Un de rstan d ing

Maintenan ce P ractices

Recommen dation



EDUCA TION 34% of the dr ivers we re

illite rate .

54% we re s chool dr opo u ts .

Rarely anyone ma de it pasta high s chool .

Illiterate34%

Schooldr opo u t

54%

Met ric6%

Sr. Secon dr y6%

This was not a caree r option that they chose , b u t pe rhaps theonly option that they ha d.



A SP IR A TION S W ant the best e duc ation fo r

thei r childr en .

W ork ove rtime so that thei r childr en can st ud y in an

English Me d ium .

Have dr eams li ke any othe r wo rk ing pa rent .

Mat ricu lation12 %

Sr. Secon dary13%

Gradu ation58 %

Postgradu ation

17 %



F AM ILY LI F E

Dissatisfa ction

A lmost no dr iver wants his childr en

to be a pa rt of the In du st ry in anyway .

3 8

3 16

4 6

Yes No Cant tell Now

Your Childr en in the In du st ry ?



F AM ILY LI F E

81 % of the dr ivers spen d upto 15 days away f rom

home .

Mise rable family life .

Not only does this p romote

mu ltiple sex pa rtne rs b u talso in creases the risk of HIV and othe r SDT s.

3 5%

4 6%

19 %

Time Away from Home

< 10 days 10-15 days >15 days



C o mmunity Pr ob lems

Gambling17 %

Police Misb24%

Prostit u tion19 %

STD's13%

Lack of Educ ation

27 %

W orst P roblem fo r the comm unity ? Majo rity of the dr ivers we reof the opinion that la ck of educ ation is thei r biggest

dr awba ck.

The se con d of cour se was



M in o r Health A ilments

No33%

We ak Eye sig

t4 ¡ .4 ¢

%

Muscle stiffn e ss

¡ 9.32%

Joint pains15 .42%

O t

e r12 .7 ¢

%

Ye s72%

Health Ailments Mino r health ailments a remo re of an in convenien ce

to the dr ivers than majo r ones .



P o st R etirement

Its not a choi ce b u t anobligation .

Low on savings .Do nothing

68%

Stay in theindu st ry

13%

O the r19 %

P ost retirement plans



T yre Op ini o n 70 % eithe r rarely o r neve r

assist the t ranspo rte r.

Truck in the wo rk ingcon d ition .

Some of the who d id go to

the t ranspo rte r to s uggesthim , saw .

Most of thetimes

4%

Sometimes26%

Rarely4 1%

Neve r29 %

PURC HASE ASSITANCE



T yre Op ini o n

Shows Keen inte rest2% Takes a note

6%

Listens £ ut does his ownwish65 %

Does not ente rtain anysuggestions

27%

O wner response



T yre Op ini o n Reje cte d 7 responses .

75 % knew rad ial

advantages .

A quarte r still unfamilia r with the p roduc t

Fu lly awa re20%

I know thebasi cs55 %

No/Little25 %

D o you know the benefits of radials ?



Curr entlyusing3 5%

Use d in past18 %

Neve r use d4 7%

U sage

A ctive Use rs : 1 3 8

Dormant Use rs :7 3

Total Use rs : 211

Neve r Use d : 189

R adial U sage



Op ini o n o n R adials

Value fo r money

21%

ok-ok4 6%

Didn t spotthe

d iffe ren ce33%

Total

0

20

4 0

60

80

100

120

14 0

160

180

200

Value fo r money

O k-O k Nod ifferen ce

Co-relation with Ra d ial usage

79

11 3

19

4

72

11 3Bias Use rs

Rad ial Use rs

Value fo r money3 7%

O k-O k54%

Nod ifferen ce

9%

R adial U sers

Value fo r money

O k-O k

No d ifferen ce



B rand R ecall

0

20

4 0

60

80

100

120

102

56

3 9

66

4 0

3 1

66

JK

MRF

Apollo

Michelin

Birla

Double Coin

Diversified Chinese

JK25 %

MRF

14%

Apollo10 %

Michelin16%

Birla10 %

Double Coin8%

Diversified Chinese17 %

JK

MRF

Apollo

Michelin

Birla

Double Coin

Diversified Chinese



T yre I ns p ecti o n

Regu lar Inspe ction56%

O nly when I feel dr ivingtrouble .

34%

Tyres a re inspe cte d by the t ranspo r te r

6%

The ty re company sen dsthei r rep resentative

4%

Total

0

50

100

150

200

250

Regu lar Inspe ction O nly on dr iving t rouble By t ranspo rte r Tyre company

Co-relation w rt rad ial usage (1 3 8 curr ent usage) : Bias = 2 62

14 6

95

165

Bias Use rs Rad ial Use rs



T yre R ep air

A t company o u tlets25 %

O nly t ru ste d me chani cs51 %

A nywhe re24%

To t l

0

50

100

150

200

250

At comp a ¤ y outl e ts Trust e d m e ch a ¤ ics A ¤ y¥ h e re

Co-re lati on ¥ ith radial usag e

7851

9

20

15 4

88

Bias

Radial



R ec o mmendati o n Financial

10 %I Yea r

5% IIYea r

2% IIIYea r

A nnuity Scheme : Little savings eve ry yea r.

Ret ur ns at ma rket rate .Provides pension at the en d of te rm .

W ill provide the dr iver with an In depen dent s ustaining powe r post reti rement .

How can JK help ?

Encour age savings by s ubsid izing p remi um



S o cial R ec o mmendati o ns C redit U ni o ns

Oppo rtunities f o r children

M ob ile health units f o r min o r

ailments.



T yre R elated

R ec o mmendati o n Phased D river Feed b ack Sho u ld be pilot teste d with fleets in fleet mgt ..

Segmentation base d on Vehi cle , Loa d , Rou te an d Running .

Exten ded to rea ch the exte rnal dr ivers.

M aintenance Ro utine, C am p s Initiate d in ma rkets with in crease d rad ial sales .

Imme d iate camps on rad ial care tips .

Clarification of doubts an d myths .



T yre R elated

R ec o mmendati o n Service C ard:

Issued sepa rately with ea ch ty re .Provides 3 f ree se rvicing of ty res at ty re care cente r at reg u lar inte rvals .

Cond ition repo rt gene rate d afte r eve ry se rvice .W ill provide elabo rative data on the con d ition of ty re w .r. t to the sale date .

If the con d ition is not upto the ma rk , jud ge the anomaly an d let the dr iver know what iswrong whe re .

Provide a ret rea d d iscount coupon at the en d of the thi rd se rvice .



Con diti on

re por tge n e rat e daft e r e ve ry

se rvice

Se vice Card

Issue d

FirstSe rvice

Se con dSe rvice

ThirdSe rvice



Q uesti o ns ?

T hank Yo u

8 pawns and 2 knights

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