8 reasons some churches experience low visibility
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Copyright 2009 Beyond Marketing Group, Inc. All rights reserved.
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8 Reasons Some Churches Experience
Low VisibilityBy Lynette Hawkins
Copyright 2009 Beyond Marketing Group, Inc. All rights reserved.
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Do People In the Community Know About Your Ministry?
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Some Congregations Experience Low Visibility or Awareness of the Ministry.
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Check Your Visibility
Go to the Mall or Grocery Store.
Ask 10 People:
Can you tell me something that ___Church does in the community?
Can you tell me where _____Church is located?
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8 Reasons for Low Visibility
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#1 Very Little to No
Hands-On Outreach in the Community
Where are your members working beyond the doors of the church?
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#2 No Church Website or
Web Presence
Can the community find your church when they go to “Google” ?
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#3 No New Stories
When was the last time your church had a news story in the newspaper or local media?
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#4 Very Few Invitations to
the Community
When was the last time the greater community was invited to your church?
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#5 No Outside Signs
Does your outdoor signs invite people to worship or other events?
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#6 Inconsistent Way of
Communicating About the Church
Does your church have a more branded way that you communicate about the ministry?
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#7 No Partnerships with
Other Ministries or Community Groups
Are there others you do ministry with?
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#8 More Inward
“Members Only Ministries” vs. Outward Focused
How many people in the community would miss your ministries if they did not exist?
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Mark 9:35
He sat down, called the twelve, and said to them, ‘Whoever wants to
be first must be last of all and servant of all.’
NRSV
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About the AuthorLynette R. HawkinsAuthor, Trainer, Coach
An ordained Elder Professional with 25+ years in communications Church consultant across denominations Articles appear in Clergy Journey, Church
Solutions Magazine, Net Results, etc. National speaker on hospitality training & church
growth topics Founder, Beyond Marketing Group, Inc.
Copyright 2009 Beyond Marketing Group, Inc. All rights reserved.
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