Win on the Web:8 Tips for Building a Powerful

Online Presence

online reviews

Tip #1: Get more reviews. It’s the easiest, most affordable & most important thing you can do online.

online reviews

Tip #2: Respond politely & factually to all negative reviews. 3 stars or less Apologize when appropriate

online reviews: Example

http://www.yelp.com/biz/pro-auto-care-denver-4

online advertising

Tip #3: Advertising on Angie’s List returns ROI. Yelp & Google Adwords (Pay-Per-Click) rarely do. If you want to test any of these, always track and measure results.

search engine optimization

Tip #4: You should have a Responsive Design Website and/or a separate mobile website.

seo: Example

search engine optimization

Tip #5: Your website should tell your unique story. Why are you better? Why should consumers

choose you? Minimize the “$” conversation Avoid duplicate content Cookie cutter only takes you so far

seo: Example great sites

seo: Example duplicate content

search engine optimization

Tip #6: There are 2 types of SEO: Local and On-Site. You want to rank for both.

seo: Example

Local SEO On-Site SEO

search engine optimization

Tip #7: Claim your business listing on major sites. Ensure name, address and phone # (NAP) are

the same on every site.

seo: Example

Getlisted.org

social media

Tip #8: Yes, you need it. Recruit 1-2 people in your shop to manage it. Then, personalize it.

Facebook, LinkedIn, Instagram, Twitter.

social media: Example

Angi Semler Welch Tad Lucas /in/angisemlerwelch /in/tadlucasasemler@jumpdogmarketing.com tlucas@jumpdogmarketing.com

773.313.0755