8 ways to optimise your small business for google search in 2016
TRANSCRIPT
8 Ways to Optimise Your Small Business for Google Search in 2016
Presented by Logan Nathan
2016 SEO Trends for SME Owners
2016 SEO Trends for SME OwnersNote:solomoIT is an independent company based in not associated in anyway with LinkedIn.
Training & Coaching we provide are based on our own independent research and ‘hands-on’ use of this platform for business and individual use.
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Read the full article Here
Every year, Google rolls out a host of sweeping updates to its search engine algorithm most of which are dictated through changes in user preferences!
In 2015 there were three major changes:1. Mobilegeddon (April, 22)2. Quality Update (May, 3)3. Panda Refresh (July, 17)
2016 SEO Trends for SME Owners
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Planning for 2016, I’ve outlined 8 SEO trends that can up the game for your small businesses!
Lets take a look at each of these…
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2016 SEO Trends for SME Owners
Outshine With Structured Data
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With Google placing more importance on returning user-focused content, a relatively
new concept called schema markup has emerged allowing users to find structured data as to what the business is about, where it is located, what does it
offer, how much items cost on a website and lots of other stuff.
Plan your Website Content
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Website needs to have a content plan that considers optimising for Google’s knowledge graph with more focus on having long-form
question-based content and provide in-depth knowledge to dominate naturally generated
queries!
Thrive With Mobile And Local Search
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With Google ranking mobile friendly websites higher in SERPs, pro-active SME
owners need to befriend mobile and make responsive websites a priority for the
coming year.
Improve Results With Long-Tail Keywords
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Since spoken queries tend to be more natural and more conversational, SME owners need to define a
whole new set of long-tail keyword queries to match a user’s request and provide value.
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With Google-Twitter partnership the need to optimize your social media posts for search engines cannot be
over-emphasized!
Magnify Reach Through Social Content
Interact Through Video Ads
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The likelihood that Google will start showing video ads in its SERPs comes as no surprise and is
definitely a sign that more and more people are accepting online video ads.
Secure Your Business Website
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Google has left no doubt that its keeping website security as one of its top priorities and overtime it
will carry more weight when it comes to search engine ranking.
Elevate Through App Optimisation
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As the shift from websites to apps continues, Google is now placing more emphasis to “Deep
Links” whereby users are directed towards specific pages or sections of an app rather than
the homepage.
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2016 will witness more and more businesses getting social, local and mobile and if the above SEO trends are any indication, I see Google rewarding such businesses with better search engine ranking which means better click-through rate and more traffic.
Conclusion
Lets Connect!
Logan NathanDigital Transformation Strategist, Social Selling Specialist,
LinkedIn Trainer
Optimise Your Website For More Conversions In 2016