846 High StreetReservoir, VIC 3073

0405 603 260michael_williamson@icloud.com

To whom it may concern,

I am currently looking to further my career in the digital domain, and bring strong experience across Business Analysis, Digital Marketing and User Experience Design.

I have over 15 years experience, predominantly working within consultancies in a Digital Business Analysis role, but have also worked in Management, Marketing, Audit and User Experience roles also.

I have worked across a range of industries including consulting, retail, education, banking, insurance, telecommunications and gaming/wagering.

I am a strong self-starter, am experienced in working in Agile, team-based environments and have a proven track record in delivering work and projects on time and budget.

I am passionate about combining design and technology to help organisations better serve their customers and improve their quality of life.

I look forward to hearing from you.

Michael Williamson

My name is Michael Williamson. I am always looking for new ways to meld technology, design and human behaviour to create better experiences in the world.

RECENT EMPLOYMENT

May 2018 - Current

Chief Marketing OfficerPS+C Limited

Apr 2016 - May 2018

Group Manager - Marketing & BrandRXP Services

Apr 2013 - Apr 2016

Senior Consultant (BA, UX)RXP Services

Aug 2012 - Jan 2013

Business Analyst / UX DesignerTelstra (contracted via Metis Resourcing)

Feb 2012 - Aug 2012

Business AnalystTelstra (contracted via SRMA)

Oct 2007 - Feb 2012

Senior ConsultantUXC Professional Solutions

EDUCATION

2002

Masters of MultimediaMonash University

2000

Bachelor of ComputingMonash University

SKILLS

Business• Business Analysis• Stakeholder Management• Project Coordination• Design• Email Marketing• User Experience• User Acceptance Testing• Workshop Facilitation• Documentation• Wireframing• Agile

Technical• HTML• CSS• Adobe Creative Suite• Axure RP• Hubspot• Wordpress• Sitecore• Joomla• SharePoint• JIRA / Confluence• Campaign Monitor

CONTACT

0405 603 260

michael_williamson@icloud.com

REFEREES

Available upon request.

Employment History

Chief Marketing OfficerPS+C Limited

PS+C is one of Australia’s leading end-to-end ICT and digital consulting organisations, with over 400 expert consultants, and locations in Melbourne, Sydney, Brisbane and Canberra.

Responsibilities:• Maintain Company Branding and Styleguides• Work with sales team on tender responses and submissions• Maintenance of Company Websites and Portals• Production of Annual Report and all Company Statutory Documents• Event Management• Email Campaigns• Copywriting• Social Media Marketing• Design of all Company Marketing Collateral

Achievements• Creation of new Company Website, merging content from 12

bespoke company websites. New website led to an 8X increase in web traffic.

• Decommissioning of old websites to improve cost efficiencies.• New company branding including online style guide for staff and

3rd party vendors.• Renegotiated printing and design functions with 3rd party vendors,

resulting in faster response times and cost reductions.• Redesigned all marketing collateral to meet new brand style guide.• Took part in acquisition of Artisan Consulting, a bespoke Salesforce

consultancy, redesigning all their collateral and online materials to meet PS+C branding standards.

• Worked with People and Talent team to standardise and streamline all recruitment activity.

May 2018 toCurrent

Employment History (continued)

Group Manager - Marketing and BrandRXP Services

RXP specialise in providing clients with digital expertise and support across current and emerging channels. From the initial design phase right through to final build, RXP go above and beyond to deliver effective, long lasting solutions to complex problems.

Responsibilities:• Maintain Company Branding and Style Guide• Work with sales team on tender responses and submissions• Maintenance of Company Websites and Portals• Production of Annual Report and all Company Statutory Documents• Event Management• Email Campaigns• Copywriting• Social Media Marketing• Design of all Company Marketing Collateral

Achievements• Ran project team that created new company website built on

Sitecore. My duties included Project Coordination as well as User Testing and Design.

• Part of team responsible for the merger of The Works, a leading digital advertising firm into the RXP Group.

• Creation of company style guide• Redesign of all marketing and sales collateral to meet branding

style guide.• Successfully rolled out a company practice model and all associated

collateral.

Business AnalystSportsBet (via RXP Group)

Worked within SportsBet’s Remediation Team, identifying, solving and fixing and regulatory and security issues discovered.

Responsibilities:• Workshop facilitation with business SMEs• Documentation of issue and solution design• Issue remediation

Achievements• Successfully closed over 40 remediation items across the business.

Apr 2016 toMay 2018

Apr 2015 toMar 2016

Employment History (continued)

Digital Business AnalystTelstra Health (via RXP Group)

Telstra Health is the largest Australian-based provider of software for healthcare providers and funders. My role as Digital BA was to help identify, document and prioritise user and business requirements for what became the HealthNow App.

Responsibilities:• Work with business SMEs to document user, business and technical

requirements and map customer journeys. • Involvement in Agile sessions, including daily stand-ups, sprint

planning and retros.• Documentation of all requirements and acceptance test plans in

Confluence.

User Experience ConsultantMedibank (via RXP Group)

Medibank is an integrated healthcare company providing private health insurance and health solutions to 3.7 million Australians. I worked within their Digital team as part of their migration to Adobe Experience Manager, across various releases.

Responsibilities:• Worked as part of UX team, uplifting functionality across their

product and member services areas of the website• Creation of interactive wireframes using Axure RP• Working with front-end developers to improve the Customer &

Member web portal

Digital ConsultantANZ (via RXP Group)

Working within ANZ’s Digital Team, I worked on the design, development and roll-out of the Super Regional iPad Project for the Commercial Innovation team.

Responsibilities:• Requirements Gathering and Documentation• Wireframing• Workshop Facilitation• Project Intranet Maintenance• Facilitation of User Testing

Nov 2014 toApr 2015

Nov 2014 toApr 2015

Apr 2013 toApr 2014

Employment History (continued)

Business Analyst / User Experience DesignerTelstra (via Metis Resourcing)

Worked on the DCCN project, which allowed Telstra to internally provision virtual machines on their internal cloud.

Responsibilities:• Work with business SMEs to document user, business and technical

requirements and map customer journeys • Designed wireframes for DCCN portal• Facilitated workshops with SMEs where required

Business AnalystTelstra (via SRMA)

Worked on the analysis for a Disaster Recovery initiative across Telstra’s activation functions.

Responsibilities:• Work with business SMEs to document user, business and technical

requirements • Creation of detailed Network Diagrams in Visio

Production Support ConsultantSuperPartners (via UXC Professional Solutions)

Short term role helping SuperPartner’s Sprite Project with incident remediation and defect tracking.

Responsibilities:• Worked with Test Team to identify defects and incidents• Work with SMEs across business to solve defects• Project Reporting

User Experience ConsultantCallista (via UXC Professional Solutions)

Working with UX/UI team for new release of Student Management System

Responsibilities:• Design of wireframes using Axure RP• Design and documentation of UI elements using

HTML/CSS/Fireworks

Aug 2012 toJan 2013

Feb 2012 toAug 2012

Feb 2012 toAug 2012

Oct 2011 toJan 2012

Employment History (continued)

Senior Consultant / Test AnalystTabcorp (via UXC Professional Solutions)

Worked as a User Acceptance Tester on Tabcorp’s HALO project, a complete redesign of their online presence including their core gaming platform.

Responsibilities:• User Acceptance testing across Mobile, Web and Betting Terminals• Documentation of tests and testing coverage in HP Quality Centre

Business Analyst / User Experience DesignerConsolidated Travel (via UXC Professional Solutions)

Responsible for UI Audit of existing web applications, creation of new wireframes and designs and implementation of new look and feel in conjunction with development team.

Responsibilities:• Audit of existing online assets• Creation of wireframes to support new feature sets• Creation of finished mock-ups for selected screens to showcase to

Executive team• Documentation of user stories and journey maps

Senior ConsultantTelstra (via UXC Professional Solutions)

Coordinated workshops and planning sessions for remediations team as part of Telstra's transformation project.

Responsibilities:• Workshop Facilitation• Creation of workshop artefacts• Documentation and follow up of action items

Jan 2010 toAug 2011

Oct 2009 toDec 2009

Jul 2009 toOct 2009

Employment History (continued)

Business AnalystDepartment of Education (via UXC Professional Solutions)

Worked as a business analyst, putting together business requirement documents for a large business reporting project that was running in conjunction with a large data warehouse project.

Responsibilities:• Workshop Facilitation• Documentation of User Requirements

Digital Business AnalystDepartment of Education (via UXC Professional Solutions)

Designed and configured a SharePoint Portal to disseminate strategy information and performance data to decision makers. Portal tied into data-warehouse feeds.

Responsibilities:• Documentation of User Requirements• Configuration of SharePoint for use as a document repository for

training and teaching aid• Working with 3rd party vendors for creation of multimedia videos

for use on portal• Workshop facilitation• Reporting to Project Sponsors and Senior Executive

DeveloperDepartment of Education (via UXC Professional Solutions)

Worked on enhancements to existing .Net based financial reporting application. Technologies used were VB.Net, SQL Server and SSIS.

Online Marketing OfficerAIG Life

Web Marketing OfficerSpotlight Group

Web DesignerColes Myer

Apr 2009 toJun 2009

Jun 2008 toApr 2009

Oct 2007 toMay 2008

May 2005 toOct 2007

May 2003 toMay 2005

Mar 2001 toMay 2003