(877) 839-5142(877) 839-5142

How to Get Direct Mail to Work

1. Target your audience.Business type, revenue, number of employees, years in business, income - age (residential only), etc.

2. Narrow your focusMap out EXACTLY where you want to send your mail

3. Create an appealing offer4. Make it interesting, fun, eye catching, delivered on

Tuesday5. Call (commercial only)6. In the Call to Action - Make ‘them’ come to you7. Repeat 3 times

(877) 839-5142(877) 839-5142

Know EXACTLY who will receive your postcard …

(877) 839-5142(877) 839-5142

Know EXACTLY where you want to send it …

It’s OK if it’s only 61 leads!!!!

(877) 839-5142(877) 839-5142

We won’t just We won’t just tease you with a tease you with a photo of greatphoto of great

chili…chili…

We’ll buy a bowl We’ll buy a bowl for you!for you!

SAMPLE - professionally designed

(877) 839-5142(877) 839-5142

That’s right! Bring this card to Your That’s right! Bring this card to Your Self Storage located at Self Storage located at 39850 Alfred39850 Alfred and we’ll give you a coupon for a free and we’ll give you a coupon for a free meal at Cincinnati’s own Camp meal at Cincinnati’s own Camp Washington Chili!Washington Chili!

Your Self Storage…a Cincinnati icon…Your Self Storage…a Cincinnati icon…oh, and the chili is pretty good, too. oh, and the chili is pretty good, too.

Camp Camp WashingtonWashington

Your SSYour SS

Your Self Storage39850 Alfred St. Cincinnati, OH 45214 513-340-

7649

Your Self Storage How to Get Direct Mail to Work

1. Target your audience.– Business type, revenue,

number of employees, years in business

2. Narrow your focus– Map out EXACTLY where you

want to send your mail.

3. Create an appealing offer and mail <do you know when?>

4. Make it interesting, fun, eye catching

5. Call <do you know which day?>

6. Make ‘them’ come to you

7. Repeat

(877) 839-5142(877) 839-5142

SAMPLE – Make it Community Focused

(877) 839-5142(877) 839-5142

SAMPLE – a ‘postcard’ makes a more effective leave behind

(877) 839-5142(877) 839-5142

After the After the holidays, holidays,

would you would you like your like your garage garage back?back?

We can We can help!help!

SAMPLE – Seasonal!

(877) 839-5142(877) 839-5142

Notice we’re selling 5 x 10s?

Notice the fun? Readers like cute

Notice your store’s name at top?

Notice the map?

Lastly, there’s a secret only writers know.