Clemson Lady Tiger Basketball Attendance ProjectAmanda McMasterHRD 897Spring 2010

Problem Statement•The marketing department within the

athletic department at Clemson University is in charge of filling the seats at sporting events.

•Average attendance at Lady Tiger games has been dropping

Project Outline

•Define issue•Data Collection•Data Analysis•Idea Development•Evaluation of Ideas•Training Development•Discussion•Development of Marketing Plan

Data Collection

•Fan Surveys 2/8 and 2/18▫Paper-Pencil Survey

•Season Ticket holder survey▫Survey sent out via email – SurveyMokey

Positives

•Evaluation•Staff•Marketing Plan

Challenges

•Fan Surveys

•Season Ticket holders

•Time restraints

What was learned?

•Performance really does matter…

•Fan do enjoy what has been done

•The atmosphere at Lady Tiger games is compared to the atmosphere created at Men’s games.

•Marketing is KEY!

What would I do differently?

•Expand Data Collection Process▫More respondents▫Variety of methods

•Start at beginning of the season

•Real evaluation at the conclusion of next season to determine if objectives were met.