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1 OCD BPR & TQM Dr . Sriparna Basu

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1

OCD

BPR & TQMDr. Sriparna Basu

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BPR: What is it?

• “A set of logically related tasks performed to achieve a defined

business outcome” (Davenport & Short, 1990) 

• A process is “a structured measured set of activities designed

to produce a specified output for a particular customer or

market

• Processes have two important characteristics:

o They have customers (internal or external)

o They cross organizational boundaries i.e. they occur across or

between organizational subunits

• Example of identifying business process in an organization is

the value chain method proposed by Porter & Miller (1985)

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Business Process Contd.• Processes are generally identified in terms of beginning and end

points, interfaces, and the involvement of organizational units,and target audience

• Every process has a process owner who develops new products,orders goods from the vendors, and even creates the marketingplan

• Processes may be defined based on 3 dimensions:

a) Entities: processes take place between organizational entities.They could be inter-organizational, inter-functional, or inter-personal

b) Objects: processes result in manipulation of objects. Theseobjects could be physical or informational

c) Activities: processes may involve two types of activities:managerial and operational

3

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Successful Process

Re-engineering Requires

1st

 step is to address culture issues such as employeeempowerment, encouraging teamwork, and developing

communication programs

• Introducing teamwork and empowerment cannot be done

unless it is consistent with the culture of the organization• With BPR, a new culture evolves

• BPR determines jobs and structures that are managed and

measured to shape values & beliefs

•To successfully conduct the BPR process, leaders must createthe right environment, ensuring the BPR process fits into the

culture

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2 types of Culture

• Ensures participative management• Open communication

• Greater employee satisfaction

• Employees also get involved in BPR

Empowerment-

oriented

• Reduced employee involvement

• Hierarchical structure

• Narrow span of control

• BPR can work where jobs areprotocol bound and technology

plays a significant role in achievingquality & effectiveness

Control-oriented

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Example: McDonalds

• Core philosophy is to achieve worldwide the same qualitythe same level of service.

• To ensure these, the company has developed standard

operating procedures (SOPs), detailing each and every activity

and sub-activity. Employees are supposed to perform their jobs along the lines of SOP details, and cannot be innovative.

• Innovation-based BPR through employee empowerment

cannot fit in McDonalds type of organization.

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3 Phases of BPR

Discover:

initial phase

Important to

Consider

values &

Culture

Redesign:

organization

systematizes

the process 

Realize:

Organizationcreates the

new corporate

culture

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BPR Impact on Organizations

• McKinsey’s 

7S Framework Strategy

Systems

Skills

Style

Staff

Structure

Shared Values

or Super-

ordinate goals

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The 7 S: What do they Mean?

• Strategy: determine allocation of resources and to

commit the organization to a specific course of action• Structure: determine the number of levels & authority

centers

• Systems: organizational processes, procedures, reports &

routines• Staff: key human resource groups and to classify them

demographically

• Style: determine the manner in which managers shouldbehave for achieving organizational goals

• Super-ordinate goals: shared values for building conceptsthat the organization instills in its members

• Skills: determine the abilities of people in an organization

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Mc-Kinsey 7-S Model

• Strategy

• Structure

Systems• Style

• Staff

• Skills• Super-ordinate goals

Hard S: Factual and easy to

identify. They can be found in

strategy statements, corporate

plans, organization charts & otherdocumentation

The Soft S’s are difficult to describe,

they are continuously developing and

changing. They are highly determined bypeople at work in the organization

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Effective HR Formulation & Implementation

Source: Luis R. Gomez-Mejia et al

HR Strategies

EnvironmentOrganizationalStrategies

Organizational

CapabilitiesOrganizational

Characteristics

Consistency

C

o

n

s

is

t

e

n

c

y

C

o

n

s

is

t

e

n

c

y

Consistency

FitFit

FitFit

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Principles for determining the basis for BPR or BPM in

Organizations (Peters & Waterman, 1982)

• A bias for action (excellent firms make things happen)

• Closeness to the customer

• Autonomy & entrepreneurship

Productivity• Hands-on, value-driven management

• Stick to the knitting (always deal from strength)

• Simple form lean staff

• Simultaneous loose-tight properties (de-centralize

decisions while maintaining tight control)

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Some BPR experiences of Organizations

Ford:

• Re-engineered business from just manufacturing of cars to

manufacturing of quality cars

• Re-engineering process saved millions of dollars on recalls and

warranty repairs• The basis re-engineering was done (1) first in each and every

part that goes in the car assembly (2) thorough scanning for

any missing parts in the assembled car

This restored Ford’s confidence in providing quality car to suchextent that the company was able to give a 3 year guarantee

to their customers, which helped to reposition Ford’s car in a

competitive market worldwide

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Example 2: P&G

• Being an innovation driven organization with 300 branches

worldwide, P&G cannot afford to stop its brand portfolio

increase

• They re-engineered the brand management activity

introducing the “innovating innovation” program 

• P&G used a scorecard to evaluate which innovative idea can

payoff better

• This approach helped the company to introduce selectively

the innovative brands to suit the market

• The digital scorecard significantly improved the overall

performance of P&G

• P&G expects to conduct 90% of its R&D in virtual mode, and

the remaining 10% only for physical validation of results

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Criticism of BPR

BPR may lead to large-scale layoffs in organizations• BPR is often perceived as a downsizing tool

• Often BPR mentality becomes that the existing performance

of the company is not good, without examining existing

processes thoroughly• It focuses on technological efficiency, ignoring people

• There may be lack of support for implementation, or

exaggerated expectation of benefits

•It does not consider resistance from people

• There is lack of focus on strategy alignment

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Lean Management & Culture

The Lean Enterprise Institute at Cambridge,UK defines lean as:

• “a business system for organizing and

managing product development, operations,suppliers, and customer relations that require

less human effort, less space, less capital, and

less time to make mass production”