8c44ebpr & tqm 1
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1
OCD
BPR & TQMDr. Sriparna Basu
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BPR: What is it?
• “A set of logically related tasks performed to achieve a defined
business outcome” (Davenport & Short, 1990)
• A process is “a structured measured set of activities designed
to produce a specified output for a particular customer or
market
• Processes have two important characteristics:
o They have customers (internal or external)
o They cross organizational boundaries i.e. they occur across or
between organizational subunits
• Example of identifying business process in an organization is
the value chain method proposed by Porter & Miller (1985)
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Business Process Contd.• Processes are generally identified in terms of beginning and end
points, interfaces, and the involvement of organizational units,and target audience
• Every process has a process owner who develops new products,orders goods from the vendors, and even creates the marketingplan
• Processes may be defined based on 3 dimensions:
a) Entities: processes take place between organizational entities.They could be inter-organizational, inter-functional, or inter-personal
b) Objects: processes result in manipulation of objects. Theseobjects could be physical or informational
c) Activities: processes may involve two types of activities:managerial and operational
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Successful Process
Re-engineering Requires
•
1st
step is to address culture issues such as employeeempowerment, encouraging teamwork, and developing
communication programs
• Introducing teamwork and empowerment cannot be done
unless it is consistent with the culture of the organization• With BPR, a new culture evolves
• BPR determines jobs and structures that are managed and
measured to shape values & beliefs
•To successfully conduct the BPR process, leaders must createthe right environment, ensuring the BPR process fits into the
culture
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2 types of Culture
• Ensures participative management• Open communication
• Greater employee satisfaction
• Employees also get involved in BPR
Empowerment-
oriented
• Reduced employee involvement
• Hierarchical structure
• Narrow span of control
• BPR can work where jobs areprotocol bound and technology
plays a significant role in achievingquality & effectiveness
Control-oriented
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Example: McDonalds
• Core philosophy is to achieve worldwide the same qualitythe same level of service.
• To ensure these, the company has developed standard
operating procedures (SOPs), detailing each and every activity
and sub-activity. Employees are supposed to perform their jobs along the lines of SOP details, and cannot be innovative.
• Innovation-based BPR through employee empowerment
cannot fit in McDonalds type of organization.
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3 Phases of BPR
Discover:
initial phase
Important to
Consider
values &
Culture
Redesign:
organization
systematizes
the process
Realize:
Organizationcreates the
new corporate
culture
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BPR Impact on Organizations
• McKinsey’s
7S Framework Strategy
Systems
Skills
Style
Staff
Structure
Shared Values
or Super-
ordinate goals
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The 7 S: What do they Mean?
• Strategy: determine allocation of resources and to
commit the organization to a specific course of action• Structure: determine the number of levels & authority
centers
• Systems: organizational processes, procedures, reports &
routines• Staff: key human resource groups and to classify them
demographically
• Style: determine the manner in which managers shouldbehave for achieving organizational goals
• Super-ordinate goals: shared values for building conceptsthat the organization instills in its members
• Skills: determine the abilities of people in an organization
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Mc-Kinsey 7-S Model
• Strategy
• Structure
•
Systems• Style
• Staff
• Skills• Super-ordinate goals
Hard S: Factual and easy to
identify. They can be found in
strategy statements, corporate
plans, organization charts & otherdocumentation
The Soft S’s are difficult to describe,
they are continuously developing and
changing. They are highly determined bypeople at work in the organization
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Effective HR Formulation & Implementation
Source: Luis R. Gomez-Mejia et al
HR Strategies
EnvironmentOrganizationalStrategies
Organizational
CapabilitiesOrganizational
Characteristics
Consistency
C
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s
is
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n
c
y
C
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n
s
is
t
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n
c
y
Consistency
FitFit
FitFit
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Principles for determining the basis for BPR or BPM in
Organizations (Peters & Waterman, 1982)
• A bias for action (excellent firms make things happen)
• Closeness to the customer
• Autonomy & entrepreneurship
•
Productivity• Hands-on, value-driven management
• Stick to the knitting (always deal from strength)
• Simple form lean staff
• Simultaneous loose-tight properties (de-centralize
decisions while maintaining tight control)
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Some BPR experiences of Organizations
Ford:
• Re-engineered business from just manufacturing of cars to
manufacturing of quality cars
• Re-engineering process saved millions of dollars on recalls and
warranty repairs• The basis re-engineering was done (1) first in each and every
part that goes in the car assembly (2) thorough scanning for
any missing parts in the assembled car
•
This restored Ford’s confidence in providing quality car to suchextent that the company was able to give a 3 year guarantee
to their customers, which helped to reposition Ford’s car in a
competitive market worldwide
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Example 2: P&G
• Being an innovation driven organization with 300 branches
worldwide, P&G cannot afford to stop its brand portfolio
increase
• They re-engineered the brand management activity
introducing the “innovating innovation” program
• P&G used a scorecard to evaluate which innovative idea can
payoff better
• This approach helped the company to introduce selectively
the innovative brands to suit the market
• The digital scorecard significantly improved the overall
performance of P&G
• P&G expects to conduct 90% of its R&D in virtual mode, and
the remaining 10% only for physical validation of results
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Criticism of BPR
•
BPR may lead to large-scale layoffs in organizations• BPR is often perceived as a downsizing tool
• Often BPR mentality becomes that the existing performance
of the company is not good, without examining existing
processes thoroughly• It focuses on technological efficiency, ignoring people
• There may be lack of support for implementation, or
exaggerated expectation of benefits
•It does not consider resistance from people
• There is lack of focus on strategy alignment
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Lean Management & Culture
•
The Lean Enterprise Institute at Cambridge,UK defines lean as:
• “a business system for organizing and
managing product development, operations,suppliers, and customer relations that require
less human effort, less space, less capital, and
less time to make mass production”