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8 Myths About GettingCorporate Sponsorship

and the truth about those myths

Anisha Robinson Keeys!

Principal, Best Practice Fundraising!

www.bestpracticefundraising.com!

Wednesday, August 8, 2012

Truth: For profit organizations form mutually beneficial partnerships and get cash sponsorship from corporations. The cash most often comes from marketing, sales, and supplier diversity departments within a corporation.

Myth #1: Only non profit organizations can get sponsors


Truth: One good way to get started is through the relationships that exist between your organization’s leadership and the corporations to which they are connected. Also consider sources like your vendors and the retailers in your community who may want to develop a mutually beneficial partnership.

Myth #2: We don’t have sponsorship prospects


Truth: Sponsorship is a mutual business proposition that offers something in exchange for a corporate gift. Corporations get a return on their “investment,” enhance their profile, associate their brand with a cause, or attract customers who support that cause.

Myth #3: We are doing good work so corporations should support us


Truth: Your proposal does not have to be fancy to be viewed favorably. If you have a connection to the corporation, your prospect will likely consider your modestly designed proposal over the glossy, fancy proposal of an organization he or she doesn’t know.

Myth #4: We need to hire a Graphic Designer to create our sponsorship proposal


Truth: Corporate sponsorship is successful in part because of relationships. Focus on corporations in which you have connections. A Prospect Research session can help you discover connections.

Myth #5: We created the perfect prospect list and if we send proposals to all of them someone will sponsor


Truth: More than 7 in 10 corporate leaders anticipate their philanthropy budgets will be roughly the same this year amid continued worries about the economy. About 27 percent say they will give more and 2 percent will donate less. Source: Chronicle of Philanthropy

Myth #6: Corporations are not giving because of the economy


Truth: Don’t be shortsighted in thinking that logo recognition is of highest importance to corporate sponsors. You have other benefits to offer. Think about it, do companies like Pepsi really need you to promote their logo?

Myth #7: We can provide value to a corporation by putting their logo on everything


Truth: What does your brand and that of your sponsor have in common? Offer an opportunity for your sponsor to participate in a board, staff, or constituent meeting as appropriate, so that they can showcase their work.. What about opportunities to guest blog, place a message on your facebook page or tweet a co branded message to your followers?

Myth #8: We don’t have anything to offer a corporation


Transcript from Smallbizchat: How to Get Corporate Sponsorship for Your Small Business

Join our online community at getcorporatesponsorship.com where you can get the workbook that guarantees you will raise money in

the next 6 weeks: GET CORPORATE SPONSORSHIP

The workbook offers:

Sample proposals, sponsorship policies and sample cause marketing agreements

The 4 questions you must ask and answer before seeking funding from corporations

How sending unsolicited proposals to corporations can destroy your organization’s ability to earn a corporate finder’s respect

Why “we need the money” and “we are doing good work” are not the answers to getting corporate funding (I'll tell you what is)

How to structure the one-hour meeting that can help raise thousands of dollars through your board of advisors and other

supporters

11 types of benefits you can offer corporations — beyond logo recognition

Find out more


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