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Mastering the Fundamentals: ‘Master Data Governance’ to Unify BPM & MDM 8 th Annual MDM & Data Governance Summit Toronto June 27, 2013 Aaron Zornes Chief Research Officer The MDM Institute [email protected] www.linkedin.com/in/aaronzornes @azornes +1 650.743.2278 © 2013 The MDM Institute www.The-MDM-Institute.com

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Page 1: 8th Annual MDM & Data Governance Summit Toronto8th Annual MDM & Data Governance Summit Toronto June 27, 2013 Aaron Zornes . Chief Research Officer . The MDM Institute . ... M.S. in

Mastering the Fundamentals: ‘Master Data Governance’ to

Unify BPM & MDM

8th Annual

MDM & Data Governance Summit Toronto

June 27, 2013

Aaron Zornes Chief Research Officer

The MDM Institute [email protected]

www.linkedin.com/in/aaronzornes @azornes

+1 650.743.2278

© 2013 The MDM Institute www.The-MDM-Institute.com

Page 2: 8th Annual MDM & Data Governance Summit Toronto8th Annual MDM & Data Governance Summit Toronto June 27, 2013 Aaron Zornes . Chief Research Officer . The MDM Institute . ... M.S. in

Who Can I Network With?

Masonite Massey Crawford Grp McDonald's

Restaurants of Canada MD Physician Services Metadata Matters Ministry of Health &

Long Term Care - Ontario

Ministry of TCU MOT - Ontario National Bank of

Canada Nova Marketing Grp Ontario Lottery &

Gaming Ontario Municipal

Employees Retirement System

Ontario Teachers Pension Plan

Oracle Orchestra Networks Peter J. Lamb & Assoc PC Financial Public Health of

Ontario Razor Risk

Adastra Agilis Alcatel-Lucent Aviva Canada Barrick Gold Bell Canada BMO Fin Grp Bombardier Broadstreet Data

Solutions Business End Solutions CA Technologies Canada Blood Svcs Canada Post Canada Revenue Agency Canadian Securities

Administrators Cantire Cancer Care Ontario CBSA CDM Solutions CIBC CIHI CommVault CTFS D+H

Data Architects DBRS Dumas Contracting Empire Life Environment Canada Equifax Canada Halifax Regional

Municipality Holt Renfrew Home Depot Canada Hoskin Consulting Husky Energy IBM InfoMagnetics

Technologies Informatica Info-Tech Research Grp InfoTrellis Innovapost Intact Insurance John Hancock Fin Svcs JPMorgan Chase CA Kinross Gold M&M Meat Shops Mackenzie Investments Manulife Asset Mgmt

© 2013 The MDM Institute www.The-MDM-Institute.com

RBC Capital Markets RBC Insurance Region of Peel Rogers Royal Canadian Bank Sanofi Pasteur SAS Institute (CA) Scotiabank Sears Canada SITA Corp (CA) Software AG (CA) SourceMedia Stibo Stream Integration Sun Life Financial TD Bank Techxtend Telus Transport Canada Trillium Gift of Life

Network University of Toronto Wilfrid Laurier

University Wise Analytics York University

Page 3: 8th Annual MDM & Data Governance Summit Toronto8th Annual MDM & Data Governance Summit Toronto June 27, 2013 Aaron Zornes . Chief Research Officer . The MDM Institute . ... M.S. in

About the MDM Institute

Founded 2004 to focus on MDM business drivers & technology challenges

MDM Advisory Council™ of 150 Global 5000 IT organizations with unlimited advice to key individuals, e.g. CTOs, CIOs, data architects

MDM Business Council™ website access & email support to 35,000+ members

MDM Road Map & Milestones™ annual strategic planning assumptions

MDM Market Pulse™ monthly surveys

MDM Fast Track™ one-day public & onsite workshop rotating quarterly through major North American, European, & Asia-Pacific metro areas

MDM & Data Governance Summit™ annual conferences in NYC, San Francisco, London, Singapore, Sydney, Toronto, & Tokyo

“Independent, Authoritative, & Relevant”

About Aaron Zornes Leadingindustry analyst authority on topics of MDM & Data Governance

Founder & Chief Research Officer of the MDM Institute Conference chairman for Information Mgmt’s MDM & DG SUMMIT conference series

Founded & ran META Group’s largest research practice for 14 years M.S. in Management Information Systems from University of Arizona

© 2013 The MDM Institute www.The-MDM-Institute.com

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MDM Institute Advisory Council

150 organizations who receive unlimited MDM advice to key individuals, e.g. CTOs, CIOs, & MDM project leads

Representative Members National Australia Bank Nationwide Insurance Norwegian Cruise Lines Novartis PC Connection Polycom Pratt & Whitney Canada Roche Labs Rogers Communications Scholastic Stryker SunTrust Sutter Health UCB Pharma Visa Europe W.W. Grainger Westpac Weyerhaeuser Woolworths Australia

© 2013 The MDM Institute www.the-MDM-Institute.com

3M BCD Travel Bell Canada Caterpillar Cisco Systems Citizens Communications COUNTRY Financials Educational Testing Svcs EMC GE Healthcare Honeywell Information Handling Svcs Intuit Loblaw McKesson Médecins Sans Frontières Medtronic Microsoft Motorola

Page 5: 8th Annual MDM & Data Governance Summit Toronto8th Annual MDM & Data Governance Summit Toronto June 27, 2013 Aaron Zornes . Chief Research Officer . The MDM Institute . ... M.S. in

MDM & Data Governance Summit™ Conference Series

“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”

MDM & Data Governance Summit Toronto The Carlu ▪ June 26-27, 2013

MDM & Data Governance Summit San Francisco Hyatt Fisherman’s Wharf– San Francisco ▪ July 17-18, 2013

MDM & Data Governance Summit New York Sheraton Times Square ▪ October 20-22, 2013

MDM & Data Governance Summit Singapore Marina Bay Sands Resort ▪ October 31-November 1, 2013

• MDM & Data Governance Summit Shanghai 2014 Shanghai International Convention Center ▪ Spring 2014

• MDM & Data Governance Summit Europe 2014 Radisson Portman BLU - London ▪ May 19-21, 2014

• MDM & Data Governance Summit Asia-Pacific 2014 Doltone House, Darling Island Wharf – Sydney ▪ May 2014 • MDM & Data Governance Summit Tokyo 2014

Belle Salle Iidabashi First – Tokyo ▪ June 2014 © 2013 The MDM Institute www.the-MDM-Institute.com

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MDM Market Growth

CDI (MDM of Customer) s/w US$644 million market YE2012 US$1 billion by YE2015

PIM (MDM of Product) s/w -- incl store content info & metadata

US$688 million market YE 2012 US$1.1 billion by YE2015

> 50% of MDM revenue is led by offerings from small & best-of-breed vendors Therefore overall market surge will likely bring with it a

host of smaller competitive mergers in addition to more specialty vendor buyouts by four largest MDM providers – IBM, Informatica, Oracle & SAP.

© 2013 The MDM Institute The-MDM-Institute.com

** Source: Gartner Research

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Recent EMEA Uptake of MDM

Ruukki Sartorius Werkzeuge Sberbank Société Générale Sociale Verzekeringsbank Sogei S.p.A. Sonae Saint-Gobain Stallergenes Syngenta Swisscom SwissGrid Talk Talk Telecom Egypt Tesco Bank The Travel Group Travel Port TUI Van Marcke Veolia Viega Visa Europe Volvo Truck WIND Telecom

3 Suisses Achmea Accor Al Hilal Bank (UAE) Alstom Argos ASICS Banque Centrale Populaire (MO) Banco Santander BANKART Baumarkt Direkt Belastingdiens (Dutch Tax Office) Belgacom Belgium Post Berner (FI) Bluarancio BNP Paribas Borough of Camden (UK) Bouygues Telecom Carrefour Credit Agricole Commune di Roma Compagnia Assicuratrice Dalkia Deutsche Telkom

DHL (DE) Dubai World DSV Eli Lilly UK Euroclear EADS Gazprombank Hypo Vereinsbank ING LaSer Cofinoga Lloyds Maersk Mitchells & Butlers Мир Книги Network Rail NFU Mutual Norway Post Orange Otto Group Ouest-France Peter Justesen PPL Prisa Digital RTE Rusatom RussiaEnergy

Representative Sample

© 2013 The MDM Institute www.The-MDM-Institute.com

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Asia-Pacific Uptake of MDM

Queensland Health (AU) RAC Victoria (AU) RAC WA (AU) Samsung (KR) Samsung Life (KR) Shenzhen Development Bank

(CN) Shanghai GM (CN) Shanghai Regional Community

Bank (CN) Simplot (AU) Suncorp (AU) Sydney Water (AU) Tai Kang Life (CN) Taiping Life (CN) Taiwan Mobile (TW) Telecom NZ (NZ) Telstra (AU) Tongshan Tax Bureau (CN) Tower Australia (AU) Tsingtao (CN) University of Sydney (AU) Westpac (AU) Woolworths (AU) Zhejiang Tailong Commercial

Bank (CN)

ANZ (AU) Asics (JP) ATO (AU) Alliance Bank Malaysia (MY) Bank Central Asia (ID) Bank Negara Indonesia (ID) Bank of China (CN) Bank of Commerce (CN) Bank Tenaga Negara (MY) Bendigo Bank (AU) BHP Billiton (AU) CBA (AU) Centrelink (AU) China CITIC Bank (CN) China Unicom (CN) Chongqing Changan Automobile

Co. (CN) Daihatsu Motor Co. (JP) Dept of Educ - SA Dept of Educ – WA FANCL (JP) Fujitsu (JP) GCG China (mobile) (CN) GE Money (AU) General Dept of Taxation (VN)

Huawei (CN) HK Trade Development Council IP Australia (AU) Japanese Research Institute (JRI) Korea Life Insurance (KR) Korea Telecom (KR) Krung Thai Bank (TH) KT&G (KR) Lion Nathan (AU) Macquarie Bank (AU) Ministry of Educ (SG) Ministry of Finance (CN) Ministry of Health (NZ) Ministry of Health (SG) Mitsubishi Motors (AU) Mizuho (JP) MLC (NAB) Mobily (SA) NAB (AU) New Zealand Customs (NZ) NTT (JP) Optus-Singtel (AU) Origin Energy (AU) Perodua Otomobil (ID) Rio Tinto (AU)

Representative Sample

© 2013 The MDM Institute www.The-MDM-Institute.com

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Recent North America Uptake of MDM

NY Times Oppenheimer Funds Panera Bread Payless PetSmart Pitney Bowes Polycom Prudential PTC Smith & Nephew T-Mobile Target Teach for America Time-Warner Cable TJ Max Toys R Us Travelport Uti Visa Walt Disney Resorts Whataburger Whole Foods Wyndham

AARP Allied World Assurance Co. (AWAC) Apria AutoTrader.com BestBuy Biogen Idec BJ's Wholesale Club Blackstone Group BMC Software Bombardier BNY Mellon British Columbia Cooperative Canadian Border Security Agency Canada Revenue Agency CarFax Chartis Chevron Costco Covidien Devon Energy Educational Testing Services Essilor Federal Reserve Board

Federated Co-Operatives, Ltd. FHA Frontier Communications First American Title Fox Global Hyatt Guy Carpenter HCA Hilton Worldwide Huntington Bank Intact Financial John Wiley & Sons JP Morgan Chase Key Bank Kroger Logitech Maersk MassMutual McKesson Men’s Wearhouse Morgan Stanley Nextel Northern Trust

Representative Sample

© 2013 The MDM Institute www.The-MDM-Institute.com

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“The World Is Flat”

Data structures & business processes must be supremely flexible

IT infrastructure must enable new business models

Policies/process flows must integrate in multi-channel, digital media-centric mode – Social, Mobile & Cloud … i.e., “Big Data”

EAI = enterprise application integration ETL = extract-transform-load MDM = master data management SOA = service-oriented architecture

Value of Integration Exceeds Value of Build/Buy

Val

ue

ETL EAI MDM

Monolithic Apps

Client/Server Apps

SOA/ Web Services

Time

Value of Integrating Applications

Value of Building

Applications

Next-generation commerce & global competition mandate a wide variety of new business styles

© 2013 The MDM Institute www.The-MDM-Institute.com

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Overview of REALITY CHECK Survey Process

Pool of 1,300 MDM projects w/w 315 completed surveys 2H2012/1Q2013

AHIMA, AXA Equitable, Barry Callebaut, Celanese, Cisco, ConAgra, Eli Lilly, Erie Insurance, Farmers Insurance, Freddie Mac, Honeywell, Intact Financial, Khaga, Lender Processing Services, Liberty Mutual, Merck, Munich Re, Nordea Bank, RBC Insurance, Red Hat, Sutter Health, Swiss Re, Timken Co., Toys R Us, Univision, Unum, Walt Disney Co., …

Telephone follow-up to complete surveys Focused on past & current attendees of MDM

Summit

© 2013 The MDM Institute www.The-MDM-Institute.com

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SUMMARY FINDINGS: MDM & Data Governance

1. Compliance, single customer view (SCV), KYC/KYS, etc. are “universal” drivers

2. Large enterprises have moved beyond CDI & PIM to include reference master data

3. Enterprises have stopped calling out multi-domain & now assume MDM includes multiple domains

4. Data Governance is both synergistic & co-dependent with MDM

5. Big data requires both MDM & Data Governance to be effective & sustainable

© 2013 The MDM Institute www.The-MDM-Institute.com

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Next-Generation MDM

Savvy IT architects are moving on to planning for next-gen MDM capabilities to address increasingly mobile society

These capabilities are needed to address opportunities & challenges of increasingly mobile & Big Data-driven world

For many Global 5000 enterprises, enterprise MDM is a relatively mainstream business strategy when it concerns CUSTOMER or PRODUCT master. Or so they thought...

With the "perfect storm" of Big Data, Cloud & Mobile brewing, these once leading-edge MDM architectures are quickly becoming obsolescent and/or IT "money pits“

Because master data is required to provide competitive advantage, increase customer service levels & drive new product/service combinatorial market offerings, MDM must embrace Big Data in order to deliver such capabilities ... as well as Cloud-enablement/deployment/integration

© 2013 The MDM Institute The-MDM-Institute.com

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SUMMARY FINDINGS: Next-Generation MDM

1.Market-leading enterprises are embarking on near-term gap analysis for next-gen MDM requirements to address Social Networks, Mobile, Cloud integration, & Big Data

2.Large enterprises have moved beyond CDI & PIM to focus on relationships & hierarchies btw different entities … & believe “legacy MDM” platforms lack this modeling capability

3.Large enterprises understand Big Data requires both MDM & Data Governance to be effective & sustainable

4.Despite reticence to host CUSTOMER & other master data in Cloud, economics & politics are mandating this & over-riding IT architectural/standards objections

© 2013 The MDM Institute www.The-MDM-Institute.com

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2013-14 MDM Planning Assumptions

Pervasive MDM

Data governance

Business process hubs

Business-critical MDM

Universal MDM

Reference data

Cloud MDM

Social MDM

Public MDM

Big Data

Temporal MDM

Budgets/skills

Strategic planning assumptions to assist IT organizations & vendors in coping with flux & churn of emerging MDM vendor landscape

© 2013 The MDM Institute www.The-MDM-Institute.com

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Pervasive MDM (MDM as a Service) Strategic Planning Assumption

During 2013, enterprise application providers will continue to deploy en masse, the next generation of MDM-innate (as opposed to MDM-aware) applications

Concurrently SaaS vendors will struggle to provide integrated/native MDM; select SaaS providers will finesse this issue via strategic partnerships & investments in MDM

Through 2013-14, mega vendors Microsoft & Oracle will effectively give away departmental MDM– via Microsoft MDS & Oracle DRM respectively

By 2014-15, the market for MDM-innate applications will exceed that for MDM platform software

MDM MILESTONE

MDM-innate (e.g. Fusion MDM) will overwhelm MDM-enabled applications

© 2013 The MDM Institute www.The-MDM-Institute.com

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© 2013 The MDM Institute www.The-MDM-Institute.com

MDM Institute Field Reports – MDM**

Ataccama

Dell Boomi

IBM InfoSphere MDM

Informatica MDM

IBI MD Center

Kalido MDM

Microsoft MDS

Oracle MDM

Orchestra Networks

Pitney Bowes

Riversand

SAP MDM, MDG & MDS

SAS MDM

Semarchy

Software AG

Stibo

Talend

Teradata/Aprimo MDM

TIBCO MDM ** Persisted customer or product data hubs

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Working Definitions

Data Governance (DG)

Formal orchestration of people, process, & technology to enable an organization to leverage data as an

enterprise asset across different lines-of-business and IT systems

Passive Data Governance

Data steward consoles & other reactive data management

capabilities focused on after-the-fact data compliance; often batch-

like & not integrated with MDM

Master Data Governance aligns IT-centric viewpoints & business-centric viewpoints regarding data quality; MDM & MDG are becoming

natural way of aligning data w ith business processes

Proactive Data Governance

Metrics-driven, crowd-sourced capability for business users & IT

to actively control their shared data across different lines of

business & IT systems

Active Data Governance

Metrics-enabled, upstream data policy enablement; replaces

manual data admin processes with role-based, real-time SME

empowerment

© 2013 The MDM Institute www.The-MDM-Institute.com

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Data Governance Strategic Planning Assumption

Through 2013, most enterprises will struggle with enterprise DG while they initially focus on customer, vendor, or product; integrated DG that includes E2E data lifecycle will increasingly be mandated as a phase 1 deliverable

During 2013-14, major SIs & MDM boutiques will focus on productizing DG frameworks while mega MDM software providers struggle to link governance process with process hub technologies

By 2014-15, vendor MDM solutions will finally move from “passive-aggressive" mode to “proactive" Data Governance mode.

MDM MILESTONE © 2013 The MDM Institute www.The-MDM-Institute.com

MDG *must* evolve from point products (i.e., to address customer or product MDG only) to enterprise data governance (supporting multiple domains such as customer, product, supplier, location, price, etc.)

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© 2013 The MDM Institute www.The-MDM-Institute.com

MDM Institute Field Reports – DG

ASG

Ataccama

BackOffice Associates

Collibra

EMC/RSA/Archer

IBM MPDM

IBI MD Center

Informatica IDD

Kalido DGD

Microsoft DG Console

Mike 2.0

Oracle DGF

Orchestra Networks

SAP MDG

SAS Data Governance

Software AG

Utopia

Varonis

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Universal MDM (Multi-Domain MDM) Strategic Planning Assumption

During 2013-14, MDM evaluation teams will assume (& insist) that all MDM software platforms targeted for enterprise-level deployment or major role in mission-critical systems fully support both PARTY & THING entity types

Through 2014, mega vendors will continue to deploy separate CDI & PIM stacks while nouveau MDM vendors attempt to position this as "legacy MDM" failing

By 2014-15, all operational CDI hub vendors will add "PIM light" capabilities, & all PIM vendors will add B2C PARTY entity

MDM MILESTONE

Most PIM are multi-domain, not just PIM … always include SUPPLIER; CDI always has entitlements

© 2013 The MDM Institute www.The-MDM-Institute.com

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Reference Data Management Strategic Planning Assumption

Through 2013, reference data will emerge as a key entry point for enterprises & in turn unduly influence choice of MDM for Customer, Product & other domains; large enterprises will continue to mandate that REFERENCE data be part of MDM platform's native entity types

During 2013-14, MDM vendors will begin to market RDM to apply an MDM approach for centralized governance, stewardship & control; Sis will move into this market via OEMing of Informatica & IBM MDM into "securities master" mkt under pricing umbrella of GoldenSource

By 2015, pervasive, low cost RDM will be commoditized via the efforts of Ataccama, Microsoft & Oracle

MDM MILESTONE

Managing “simple” reference data will prove to be a key sales entry point for MDM vendors

© 2013 The MDM Institute www.The-MDM-Institute.com

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MDM Institute Field Reports – RDM

Aprimo LRDM (Teradata MDM)

ASG ROCHADE (metadata-driven RDM)

Ataccama RDM

IBM RDM Hub

iGATE Patni RDMS

Informatica RDM

Kalido

Microsoft RDM (t.b.a.)

Oracle Site Hub, DRM Orchestra EBX Profisee SAP MDG-R (Reference Data)

Software AG WebMethods OneData

© 2013 The MDM Institute The-MDM-Institute.com

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Cloud MDM (Cloud-enablement, Architecture & Integration)

Strategic Planning Assumption

During 2013, single- & multi-tenant Cloud MDM will continue to attract SMBs to achieve MDM benefits without long-term project & major expense; while offering enticing entry point for large enterprises (opex vs. capex, federated architecture for geo-distributed organizations, POCs)

Through 2013-14, integration of on-premise MDM w/ SaaS apps will arrive via SFDC, SAP BBD, et al, however, enterprises will wrestle w/ DI issues btw on-premise & cloud w/ majority of orgs unwilling to house master data about CUSTOMERS/PRODUCTS/SUPPLIERS in public cloud

By 2014-15, Cloud-innate services for DQ & DG will be more prevalent; however, enterprise MDM will remain “on premise” w/ increasing integration to Cloud applications

MDM MILESTONE

MDM-enabled apps will migrate to public Cloud, especially for decentralized/geographically distributed organizations

© 2013 The MDM Institute www.The-MDM-Institute.com

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Social & Mobile MDM Strategic Planning Assumption

During 2013, 360° view of “X” will take on new meaning due to “data blind spots” of traditional MDM; enterprises will realize need to reconcile social identity with corporate/ household identity to provide authoritative master data to drive e-mktg & commerce within social networks

Through 2013-14, next-gen MDM will address “sphere of influence” to incorporate both extended & non-obvious relationships to grow share of wallet from individual to exo-ego network as disruptive sales strategy (vs. ego-centric mktg)

By 2014-15, mobile location-based services enhanced with location-specific customer info will raise ante for e-commerce within & outside major social networks

MDM MILESTONE

Data-related processes need to align with real world intricacies – especially complex relationships & hierarchies of

mobile customers & extended social networks © 2013 The MDM Institute www.The-MDM-Institute.com

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Temporal MDM (Real-Time & Time-Travel) Strategic Planning Assumption

MDM MILESTONE

Object/Graph DB-based MDM will dominate in time-travel; RDBMS-based MDM dominates real-time MDM updating

© 2013 The MDM Institute www.The-MDM-Institute.com

During 2013, MDM requirements will increasingly evolve from myriad of batch match/merge processes for evergreening master data into near real-time best of breed data consolidation architectures; mega vendor MDM platforms with RDBMS underpinnings will compete to outperform each other, while next-gen MDM solutions will lag due to overhead of semantic models

Through 2013-14, compliance & other corporate functions will increasingly mandate temporal MDM to view & manage entities & hierarchical relationships at a specific point in time (past, present or future)

By 2015, temporal MDM will be standard feature of majority of MDM platforms

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Big Data (& In Memory) Strategic Planning Assumption

During 2013, performance of all major aspects of base MDM functionality will benefit from performance-enhancing capabilities of big memory configurations — from batch loading of MDM hubs to identity resolution to operational updates

Through 2013-14, Big Data will repatriate itself into MDM fabric via registry overlays as yet another source; mining of Big Data to populate Social MDM & perform entity matching on Big Data stores will help provision 360° view of entity from public, subscription &enterprise data.

By 2014-15, very large enterprises (e.g., fin svcs, large gov’t agencies) will look to r/t MDM flows & scaling of MDM solutions via elasticity of Cloud-based solutions, in-memory DBs, & next-generation ETL/MDM

MDM MILESTONE

Big Data innately requires both MDM & Data Governance to be effective & sustainable

© 2013 The MDM Institute www.The-MDM-Institute.com

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Budgets/Skills Strategic Planning Assumption

During 2013, the number of IT professionals trained in a specific MDM solution will increase 100% Y2Y, however, IT organisations & consultancies will struggle to recruit and retain MDM veterans who have had a major role in a successful MDM deployment

Through 2013-14, enterprises will continue to spend 3X to 4X in “plan” & “build” services vs. MDM software

By 2014-15, supply of MDM-experienced consultants will catch up w/ demand & SIs will scramble to find new opportunities for their expensively recruited & trained talent

MDM MILESTONE

Given substantial investment businesses undertake with SI partners, this area must be given scrutiny – not only to

contain costs, but to insure success of this vital infrastructure investment

© 2013 The MDM Institute www.The-MDM-Institute.com

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MDM & Data Governance Services

Market for MDM & Data Governance services reached US$2.5B during 2012 & will exceed US$4 billion by 2015

Systems integrators are essential to success of majority of MDM projects, yet previously incumbent SIs usually are no longer so

Data Governance assistance from SIs will remain especially critical to success of MDM programs during 2013-15 as organizations deal w/ shortage of tools, experience, & tool expertise

© 2013 The MDM Institute The-MDM-Institute.com

This area must be given scrutiny – not only to contain costs, but to insure success of this vital investment

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Field Report: Major SIs

Accenture

BackOffice Associates

Capgemini

CGI-Logica

Cognizant

Deloitte

EMC Consulting

IBM BAO/GBS/ Lab Services

Informatica Pro Svcs

Infosys

Lumendata

Oracle Pro Svcs

SAP Pro Svcs

Stream Integration

Tata

Utopia

Wipro © 2013 The MDM Institute www.The-MDM-Institute.com

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Field Report: MDM & DG Specialists

Affecto Arhis Attevo Black Watch Data Broadstreet Data Business & Decisions Consology Datpro Detica Datum eCenta Edificio Entity Group First San Francisco Partners GlobalSoft HighPoint Systems Hitachi/Sierra Atlantic

IMT Information Asset InfoTrellis Jibes Koeus Myers-Holum Project Performance Corp. NorthGate Perficient Platon SDM Serene SapientNitro SITA Sogeti Steria Synergic Partners

© 2013 The MDM Institute www.The-MDM-Institute.com

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Field Report: Major SIs with Minor Practices

Abeam

Atos

Avanade

BearingPoint CSC

Dell/Perot Systems

Fair Isaac / Braun Consulting

Fujitsu (Born, DMR)

Hitachi Consulting

HP/Knightsbridge/EDS

Lockheed Grumman Mahindra Satyam PwC SAIC

SBS (Siemens Business Services)

Unisys

© 2013 The MDM Institute www.The-MDM-Institute.com

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Action Plan for 2013-14

Promote MDM as essential business strategy with IT deliverables to leverage high-value info used repeatedly across many business processes

Position MDM as enabler of key business activities such as improving customer communication & reporting – rather than an important infrastructure upgrade

Begin MDM projects focused on either customer-centricity or product/service optimization

Plan for multi-entity MDM juggernaut evolving from “early adopter” into “competitive business strategy”

Insist on Enterprise MDM software capable of evolving to multiple usage styles & data domains Plan now to realize economic value & competitive

differentiation via multi-entity MDM during next 2-5 years © 2013 The MDM Institute www.The-MDM-Institute.com

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Bottom Line: MDM & Data Governance

Invest in DG for long-term sustainability & ROI of MDM

Acknowledge currently marketed DG does not exist as integrated solution

Plan for most MDM vendors to deliver DG during next 6-12 months

Recognize mega vendors (IBM, INFA, ORCL, SAP) focused to deliver MDG capability in 2013 – with resultant partner chaos

Manage SI partner to integration roadmap with MDM platform of choice & to avoid “brain drain”

© 2013 The MDM Institute www.The-MDM-Institute.com

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MDM & Data Governance Summit™ Conference Series

“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else”

MDM & Data Governance Summit Toronto The Carlu ▪ June 26-27, 2013

MDM & Data Governance Summit San Francisco Hyatt Fisherman’s Wharf– San Francisco ▪ July 17-18, 2013

MDM & Data Governance Summit New York Sheraton Times Square ▪ October 20-22, 2013

MDM & Data Governance Summit Singapore Marina Bay Sands Resort ▪ October 31-November 1, 2013

• MDM & Data Governance Summit Shanghai 2014 Shanghai International Convention Center ▪ Spring 2014

• MDM & Data Governance Summit Europe 2014 Radisson Portman BLU - London ▪ May 19-21, 2014

• MDM & Data Governance Summit Asia-Pacific 2014 Doltone House, Darling Island Wharf – Sydney ▪ May 2014 • MDM & Data Governance Summit Tokyo 2014

Belle Salle Iidabashi First – Tokyo ▪ June 2014 © 2013 The MDM Institute www.the-MDM-Institute.com

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Aaron Zornes Founder & Chief Research Officer

The MDM Institute

www.the-MDM-Institute.com [email protected]

www.linkedin.com/in/aaronzornes @azornes

© 2013 The MDM Institute www.The-MDM-Institute.com

Authoritative

Relevant

Independent