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TRANSCRIPT
BASWARECAPITAL
MARKETS DAY
9 February 2018London
TODAY’S BASWARE PRESENTERS
Vesa Tykkyläinen, CEO
Niclas Rosenlew, CFO
Ilari Nurmi, SVP P2P
Paul Taylor, SVP Sales
Lars Madsen, CMO
Mikko Pilkama, SVP Network & Financing Services
Tehseen Dahya, Executive Advisor
CAPITAL MARKETS DAY PROGRAMME0830 Coffee & welcome0845 Introduction Vesa Tykkyläinen, CEO
0925 Basware Solutions DemoLauri PalokangasDirector, Product Marketing
1025 Coffee Break
1045 Marketing: Customer Value Beyond Expectations Lars Madsen, CMO
Sales: Undisputed Market Leader Paul Taylor, SVP Sales1140 Buffet Lunch
1230 #1 Networked Source-to-Pay Offering Ilari Nurmi, SVP Purchase-to-Pay
1300 Largest and Smartest Commerce NetworkMikko PilkamaSVP Network and Financing Services
1330 Coffee Break
1350 Winning in North America Tehseen Dahya, Executive Advisor
1420 Path to Scalable Growth Niclas Rosenlew, CFO
1500 Concluding Remarks Vesa Tykkyläinen, CEO
IMPORTANT NOTICEThe following information contains, or may be deemed to contain, forward-looking statements. These statements relate to future events or future financial performance, including, but not limited to, expectations regarding market growth and development as well growth and profitability of Basware. In some cases, such forward-looking statements can be identified by terminology such as “expect”, “plan”, “anticipate”, “intend”, “believe”, “estimate”, “predict”, “potential”, or “continue”, or the negative of those terms or other comparable terminology. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. Future results may vary from the results expressed in, or implied by, the forward-looking statements, possibly to a material degree. All forward-looking statements included herein are based on information presently available to Basware and, accordingly, Basware assumes no obligation to update any forward-looking statements, unless obligated to do so pursuant to an applicable law or regulation.
Nothing in this presentation constitutes investment advice and this presentation shall not constitute an offer to sell or the solicitation of an offer to buy any securities of Basware or otherwise to engage in any investment activity.
INTRODUCTION
Vesa TykkyläinenCEO
SPEND SMARTER
WHY BASWARE
100% Paperless Processes
Network is the Differentiator
EUR 15bn Market Opportunity
SIMPLIFY OPERATIONS
6 / 9 NEW EXECUTIVE TEAM MEMBERS IN LAST 2 YEARS
Vesa Tykkyläinen, CEO
Niclas Rosenlew, CFO
Ilari Nurmi, SVP P2P
Paul Taylor, SVP Sales
Lars Madsen, CMO
Mikko Pilkama, SVP Network & Financing Services
Eric Wilson, SVP North America
Jussi Vasama, SVP Customer Services
Jane Broberg, SVP HR
WHY INVEST IN BASWARE
HUGE MARKET OPPORTUNITY
THE MARKET LEADER
GROWTH IS JUST STARTING
THE PROBLEMS WE HELP OUR CUSTOMERS SOLVE
✓ INCREASE EFFICIENCY
✓ MANAGE SPEND
✓ RELEASE CASH FROM OPERATIONS
PROCESS INEFFICENCY
EXCESSIVE SPENDING
LACK OF VISIBILITY
HUGE MARKET OPPORTUNITY
EVERY ORGANISATION NEEDS OUR HELP
(1) Annual spend on source-to-pay and e-invoicing network services for key, corporate, SMB medium and public sector customers in Europe and North America. Source: Basware, Forrester, Gartner, Billentis, EESPA as of 2017
10
UNDERPENETRATED MARKET
Structural growth drivers include:
• Digitalisation
• Automation
• Public Sector Initiatives EUR 149 million Basware 2017 revenues
EUR 5 billion
Current market(1)
EUR 15 billionMarket potential(1)
11
Leader with highest score for Geographic Strategy
“a pioneer in the open B2B network approach… it attained our highest score for e-invoicing”
MAGIC QUADRANT FOR PROCURE TO PAY SUITES 2016“an impressive company that offers a leading solution among global P2P providers”
PROCURE TO PAY NAVIGATOR 2016
Leader with highest score for Adaptability
“a particularly strong fit for enterprises that want to automate processing of high invoice
volumes”
Leader with highest score for invoice automation
2017
BASWARE IS A RECOGNIZED MARKET LEADER
BASWARE LEADS INDUSTRY INNOVATION FOR 30+ YEARS
1985 Basware founded
1997 First invoice processing software launched
2003 E-invoicing launched
2012 Cloud-based P2P solution launched
2014 Financing services launched
2017 Peer benchmarking in Analytics, Network VAS
• >1 million organisations connected to our Network
• 2500+ large customers use our Source-to-Pay software
FINANCE / PROFESSIONAL PUBLIC SECTOR
TELCO / MEDIA
SERVICES TRANSPORT / LODGING
MANUFACTURING
FOOD / BEVERAGEENERGY / UTILITY
HEALTHCARE / PHARMAAUTOMOTIVE
INDUSTRIALS
RETAIL
BASWARE CHOSEN BY CUSTOMERS ACROSS THEWORLD AND ACROSS INDUSTRIES
13
GROWTH IS JUST GETTING STARTED
Performance Culture Productivity
Cloud Focused Strategy
• 6 / 9 New Executive Team Members in last 2 years
• 383 new / 1831 total employees globally in 2017
• Management are shareholders
• Sales productivity up 68%
• Successful implementation of productivity programme announced 2016
• Transition to AWS
• Refined strategic focus areas
• Sale of non-core assets
• Cloud and geographical revenue mix already coming through
SHIFT IN REVENUE MIX SUPPORTSFUTURE GROWTH ACCELERATION
20172014
Cloud
Non-Cloud
International Business Growing
Cloud Revenues More Than 50%
Rest of World
US
Nordics
Other key markets (UK, Germany, France)
THE BEST GLOBAL SOLUTION FOR PURCHASING, INVOICING AND PAYING
The best global solution for purchasing, invoicing and paying
Basware’s VisionCloud revenue growth>20% CAGR*
Customer value beyond expectations
#1 networked Source-to-
Pay offering
Largest and smartest
commerce network
Undisputed market leader
*2017 to 2020 on an organic basis
Cost of goods sold and opex to grow at a lower rate than cloud revenues*
WHY INVEST IN BASWARE
HUGE MARKET OPPORTUNITY
THE MARKET LEADER
GROWTH IS JUST STARTING
BASWARE SOLUTIONSDEMOLauri PalokangasDirector, Product Marketing
SIMPLIFY OPERATIONS, SPEND SMARTER
Receive
Order
Shop
Invoice
Match
Pay Source
100% End-users
PredictiveAnalyticsSPEND, PROCESS & CASH FLOW INSIGHTS
Analyze
100% Suppliers
100% Capture
100% Visibility
100% Adoption
MARKETING: CUSTOMER VALUE BEYOND EXPECTATIONSLars MadsenCMO
FOCUS ON LARGE MULTINATIONAL CUSTOMERS
(1) Annual spend on source-to-pay and e-invoicing network services for key, corporate, SMB medium and public sector customers in Europe and North America. Source: Basware, Forrester, Gartner, Billentis, EESPA as of 2017
21
EUR 5 billion
Current market(1)
EUR 15 billionMarket potential(1)
Category A+
Category A
Other
Example Customers
Regional / local
UNDISPUTED MARKET LEADER
Deliver the best global solution for purchasing, invoicing and paying
Help our customers simplify operations and spend smarter
Enable our customers to realize tomorrow’s financial goals today
VISION
MISSION
PROMISE
NEW WEBSITE ALIGNED WITH NEW BRAND
WEBSITE TRAFFIC
WEBSITE CONVERSION
2017 GLOBAL MARKETING PROGRAMS
GROW YOUR BUSINESS
FUTURE OF FINANCE
TOMORROW’S GOALS TODAY
CPO / PROCUREMENT
CFO / FINANCEEXECUTIVE
TARGET PERSONAS
TREASURER
INNOVATIVE GLOBAL CAMPAIGNS
SIMPLIFYOPERATIONS
SPENDSMARTER
RELEASE CASH
CUSTOMER VALUE BEYOND EXPECTATIONS
CHALLENGE AND ADVISE
PROVE VALUE (& PRICE POINT)
DRIVE CUSTOMER SUCCESS
GENERATE DEMAND
ROLE OF VALUE ENGINEERINGSIMPLIFY OPERATIONS
SPEND SMARTER
RELEASE CASH
WHY BASWARE WINS
Largest Global Partner and
Interoperability Network
100% DAY 1 100%
100% Onboarding of Suppliers of All
Sizes
Day 1Invoice
Processingfor All Formats
100% Capture of Spend,
Including Non-PO and Direct
Procurement Solutions Built
for the Way People Work
WHAT OUR CUSTOMERS SAY
Network and invoice automation is a differentiator
“ ““The solution supports justabout any international
invoice format and facilitate communication at all levels,
such as via Value Added Networks, or via the Internet.”
Lode ReyskensICT Business Analyst
Philips
“Functionality, usability and the ability to incorporate
multiple sites and languages were high on our wish list and
Basware delivered on every count.”
Betina Rehné MathiesenHead of Shared Business IT
Solutions, Falck A/S
““Basware’s purchase-to-pay solution allowed us to make a
safe jump from electronic workflow to true invoice
automation.”
Kyösti BergdahlProject and Development
Manager, DNA
““Basware has helped us to achieve a 75% reduction in
invoice cycle time, down from four weeks to five days, so we
are processing the 250,000 invoices we handle per annum
much more efficiently”.
Steve KatonaUK Accounts Payable Manager
ADT and TF&IS, Tyco
THE CUSTOMER BUSINESS CASE FOR BASWARE’S SOLUTIONS
Source: “Total Economic Impact of Basware’s Purchase-to-Pay Cloud Solution”, Forrester 2017, link below:
ROI 307%
Payback time 12 months
The Total Economic Impact™ Of Basware’s Purchase-To-Pay Cloud Solution
CUSTOMER VALUE BEYOND EXPECTATIONS
New Brand Changes the Game
Increased Marketing Effectiveness
Value Based Selling
SALES: UNDISPUTED MARKET LEADERPaul TaylorSVP Sales
ACQUIRE, MAINTAIN, DEVELOP
Net New Names
Transformation Upsell
ACQUIRE MAINTAIN DEVELOP
33
Geographies where Basware supports customers
Basware supports
customers in more
than
100Countries
GEOGRAPHICAL REACH IS DIFFERENTIATOR
CUSTOMER ENGAGEMENT MODEL
LARGER CUSTOMERS
MID-MARKET CUSTOMERS
• Served intimately• Account teams• Advisory services
Customer driven engagement approach:
• Standardization• Time to value• Self-service tools
Discover Evaluate & buy
Deploy & use
Maximize benefit
Buy more
…across the full customer journey:
Category A+
Category A
Other
Example Customers
Regional / local
NEW SALES LEADERS
JerryEllis, US
Louis Fernandes, UK
Jens Burmester, Germany
Dany De Budt, Benelux
Torstein Skjaeran, Norway
36
Incentives alignedwith ARR
Discipline around pipeline management
Increased focus on customer satisfaction
FOCUS IN 2017
IMPROVING SALES EFFICIENCY IN 2017
Focused Sales GTM & Territory
Management
P2P transformation & Network only
concepts
Integrated Demand
Management
Account management &
Account planning
Basware Partner
Framework
Value engineering & best practices
framework
Key deal & closing plan
review process
Qualification & RFP best practises
Sales Opportunity Management
process
CRM data ownership and
quality
Sales agreement and
pricing simplification
Skills development in
selling value
Quarterly LMS programs for
knowledge transfer
Onboardingprogram for
Aes, Sales Mgnt & Presales
Sales Competence Development
Framework
Individual performance management
Sales coaching
Sales activity management &
visibiliity
Must win case & key deal visibility
AE Pipeline & Performance
visibility
Sales (productivity)
KPIs
SALES STRATEGY, PLANNING & GOVERNANCE
PROCESS & TOOLS
SALES TALENT MANAGEMENT
METRICS & REWARDS
Performance Culture
SALES PRODUCTIVITY INCREASES
Effects of efficiency measures visible in significant increase in sales productivity
FY 2016 FY 2017
ARR Order Intake* per Quota Carrier
*Subscription annual recurring revenue gross order intake is calculated by summing the total order intake in the period expressed as an annual contract value. This includes SaaS and other subscription types. Transaction revenue is not included. Gross new order intake covers new cloud customers, add-ons and renewal uplifts but excludes churn. There will be a time lag before this order intake is visible in net sales.
EXTENDING VALUE WITH PARTNER ECOSYSTEMVALUE ADDED RESELLERS BUSINESS PROCESS OUTSOURCING FINANCING SERVICES
NETWORK
TECHNOLOGY & SOLUTION
SALES: UNDISPUTED MARKET LEADER
Basware wins by selling and delivering value
Sales productivity up significantly
Partner strategy multiplies sales potential
#1 NETWORKED SOURCE-TO-PAY OFFERINGIlari NurmiSVP Purchase-to-Pay
WORLD-LEADING SOURCE-TO-PAY SUITESOURCING AND PROCUREMENT
ACCOUNTS PAYABLEAUTOMATION
ANALYTICS
• 100% invoice capture• 100% automation• PO and non-PO
invoices, direct and indirect invoices
• Leading module in the suite; #1 in the world
• 100% spend visibility• Ready made
dashboards for process and spend visibility
• Major differentiator in the market
• 100% end-user adoption• Focus on indirect
procurement • Strong catalogue
management, global marketplace
• Large and rapidly growing customer base
100% IS KEY
100% Capture
100% Adoption
100% Automation
100% Visibility
FALCK ACHIEVING 100% VISIBILITY
100% spend visibility
Chosen for superior auto-matching capabilities
Robust cloud integration platform
SOURCE-TO-PAY ADOPTION TAKES OFF
128% GROWTH IN USAGE(Q4 2017 VS Q4 2016)
IMPORTANCE OF TRANSFORMATIONS
EXAMPLES OF CUSTOMER TRANSFORMATIONS SIGNED IN 2017
Analytics
• Peer Benchmarking• Predictive Analytics• Supplier Quality Analytics
Accounts Payable Leadership
NetworkedProcurement
• Smart Coding with Machine Learning
• Best-fit Matching
• Global Marketplace• Full Mobile Capabilities• Sourcing (RFX, Auctions)
NEW CAPABILITIES INTRODUCED IN 2017
#1 NETWORKED SOURCE-TO-PAY OFFERING
Strong adoption of cloud based Source-to-Pay solution
Large existing customer base is an asset
Basware is innovation leader
LARGEST AND SMARTEST COMMERCE NETWORKMikko PilkamaSVP Network and Financing Services
50
HUGEDATA ASSET
Largeste-invoicing network
>120 milliontransactions
annually
>EUR 600 billionannual spend on
Basware’s network
Open Network Philosophy
220+interoperability
partners
1.2M+active buyers and
suppliers
Multi-lingual, Multi-format
>70eInvoice formats
supported
VAT compliance
in more than 50countries
Global Trusted Partner
Used in more
than 100countries
Connected to main
governmenthubs
WORLD’S LARGEST OPEN NETWORK
OUR COMPETITIVE LANDSCAPE
Value Added Services to Innovate
Open Network
Value Added Services
The Network Effect
Network Relevance
Tungsten
Crossinx
Cegedim
Opentext
Source: Basware
NETWORK VALUE PROPOSITION
Network only: “Global Reach and Connectivity”
SMB
AnyIndustry
Value Added Services
Consolidators: “Add the world’s largest network to your portfolio”
Source-to-Pay led: “100% paperless from day 1”
Select Industry Verticals
GROWTH THROUGH INDUSTRY FOCUS
Man
ufac
turi
ng
Auto
mot
ive
Cons
truc
tion
Hea
lthc
are
Man
ufac
turi
ng
GROWTH THROUGH SUBSCRIPTION PRICING
Front loads revenue
Commitment from the customer
Aligned pricing for Networked Source-to-Pay
Transaction based pricing
Subscription based pricing
Rev
enue
Time
Rev
enue
Time
GROWTH THROUGH INNOVATION
2017 2018
Discountwith Nordea
Vendor DataEnrichment
Cloud ERPswith Network
Game-changing Smart
PDF EmailVault
AR:Accelerate SMB andConsumer Payments
LARGEST AND SMARTEST COMMERCE NETWORK
Largest open network
Actions to boost network growth are underway
Potential in data driven value added services
WINNING IN NORTH AMERICATehseen DahyaExecutive Advisor
WHY WE FOCUS ON NORTH AMERICA
*ePurchasing market including eProcurement, eSourcing, spend analysis, eInvoicing, supplier network. Source: Forrester 2016
NORTH AMERICA 60% OF ePURCHASING MARKET*
North America60%
6%
31%
Nordics
Europe
Australia4%
North America is largest market for Source-to-Pay
Fragmented market
Basware Top 3 position
WHY WE WIN IN NORTH AMERICA
Strongest end-to-end Source-to-Pay solution
Largest supplier network
Ability to accept invoices in all formats
2017 ACHIEVEMENTS IN NORTH AMERICA
27% Organic Cloud growth in 2017
US SINGLE BIGGEST BASWARE SOURCE-
TO-PAY MARKET
of Basware revenue in 201717%
Networked Source-to-Pay positioned as core offering
Enhanced status with Industry Analysts
Expanded visibility and reach in North America
Expanded Customer Success and Customer Support Teams
Performance oriented culture
SELECT NA WINS IN 2017
BASWARE LEADERSHIP TEAM IN NORTH AMERICA
Tehseen Dahya, Executive Advisor
Jerry Ellis, Sales
Amanda Elam, Marketing
Tommy Benston, Customer Success
Eric Wilson, SVP North America, member of Basware Executive Team
FOCUS GOING FORWARD
Expand Verticals and Partnerships
Expand Customer Engagement
Expand Sales and Marketing Reach
WINNING IN NORTH AMERICA
Huge opportunity in the North American market
Basware is winning against local competition
Key actions taken to drive growth
PATH TO SCALABLE GROWTHNiclas RosenlewCFO
66
Cloud growth is our main engine of growth
Supported by strong order intake and low
churn
Growth is scalable
PATH TO SCALABLE GROWTH
CLOUD TRANSFORMATION IS DRIVING GROWTH
Cloud revenues growing
+20% CAGR
Cloud revenues
55% of total and
rising
Strong order intake driving future Cloud
growth
Cloud revenues
sticky with low
churn
CLOUD REVENUE GROWTH PROGRESSION
0
10
20
30
40
50
60
70
80
90
2015 2016 2017
Other Cloud Transaction Services SaaS
Strategic target:>20% CAGR 2017 – 2020*EU
R m
illio
n
*on an organic basis
SHIFT IN BUSINESS MIX SUPPORTS FUTURE GROWTH ACCELERATION
20172014
Cloud
Non-Cloud
Cloud Revenues Now 55% of Total
STRONG SAAS CONTRIBUTION TO CLOUD GROWTH
11,8
23,0
33,2
0,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
2015 2016 2017
EUR
mill
ion
0
2
4
6
8
10
12
14
2016 2017
P2P SaaS Other Subscriptions
STRONG ORDER INTAKE
EUR
m
Subscription annual recurring revenue gross order intake is calculated by summing the total order intake in the period expressed as an annual contract value. This includes SaaS and other subscription types. Transaction revenue is not included. Gross new order intake covers new cloud customers, add-ons and renewal uplifts but excludes churn. There will be a time lag before this order intake is visible in net sales.
71
Strong Growth in Subscription Order Intake
Maintenance SaaS
SAAS GROWTH SUPPORTED BY TRANSFORMATIONS
72
New customers and add-ons
Transformation from Maintenance
Roughly Half of Subscription Order Intake from Maintenance
Customers
Cloud vs Licence
Solution Expansion
Components of Revenue Uplift from Transformation
Resulting in Significant Revenue Uplift per Customer
GeographicalExpansion
STRONG CUSTOMER RETENTION IN SAAS
Low Net ARR Churn 0.2% in 2017
Customer lifetimes 10 to 20 years
Gross ARR Churn 7% in 2017
FROM ORDER INTAKE TO REVENUE GROWTH
EUR
m
Baseline
Order Intake
Components of SaaS growth
Churn
74
NETWORK TRANSACTION GROWTH ACCELERATING
33,3
36,0
40,2
0,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
40,0
45,0
2015 2016 2017
EUR
m
Industry focus
Shift to subscription pricing
Significant potential in installed base
MANAGING OTHER REVENUES
Maintenance Licence
Consulting Other Cloud
-9%• Managed transition
to Cloud• Revenue uplift
-42%• No more direct
license sales• Minimal EUR effect
-16%• More deals• More standardisation• Less customisation
-20%• Some impact from
UK public sector
Numbers shown are 2016 to 2017 growth rates
SHIFT IN GEOGRAPHICAL MIX SUPPORTS FUTURE GROWTH
2017 Geographical Revenue Split
Rest of World
US
Nordics
Other key markets (UK, Germany, France)
Cloud growth by market (2014 to 2017 CAGR)
91%
39%
US Other Key Markets Nordics Rest of World
13%
7%
Opex declining 2017 vs 2016
SCALABLE BUSINESS MODEL
Cloud revenues growing faster than Cost of Goods Sold
Track record of delivering on productivity
Cost of Goods Sold
+ 20%
+ 1%
2016 to 2017
Cloud Revenue
-5%
Opex
PATH TO PROFITABILITY
2017* Mid Term**Cloud Gross Margin 60% 67-72%Total Gross Margin 50% 55-60%R&D as % of Revenue*** 20% 15-20%S&M as % of Revenue*** 25% 25-30%G&A as % of Revenue*** 10% 8-10%EBITDA Margin**** 2% 12-15%Operating Margin -6% 5-8%
* Unaudited. Subject to change. Final version will be disclosed in Q1 2018 report** 2020*** Including depreciation and amortisation**** Excluding adjustments to EBITDA
80
Cloud growth is our main engine of growth
Supported by strong order intake and low
churn
Growth is scalable
PATH TO SCALABLE GROWTH
CONCLUDING REMARKS
Vesa TykkyläinenCEO
WHY BASWARE
HUGE MARKET OPPORTUNITY
THE MARKET LEADER
GROWTH IS JUST GETTING STARTED