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Mobile marketing

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Topics Covered

1) What is meant by ‘mobile marketing’2) The incredible opportunity and huge challenges3) 3 essential things you should be doing right now4) Creating Mobile Strategy

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Mobile Marketing involves communicating with the consumer via cellular (ormobile) device, either to send a simple marketing message, to introduce themto a new audience participation-based campaign or to allow them to visit amobile website.

Multimedia Messaging Services (MMS) Unstructured Supplementary Service Data (USSD) Bluetooth, Wireless and Infrared Mobile Internet and Social Media Mobile Applications

Cheaper than traditional means for both the consumer and the marketer - andeasy enough for almost any age group to understand and engage with - MobileMarketing really is a streamlined version of traditional eMarketing.

What is Mobile Marketing?

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Create Original Branded Mobile Apps

Data-Driven Advertising at Scale

Reduced Constraints: Focus on a “Mobile First” Approach

Leverage Mobile-centric Social Apps for Further Visibility

Opportunities

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Mobile site or mobile app

Mobile content delivery

Understanding how your audience consumes content

Responsive email design

Mobile apps and content marketing

Challenges

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3 essential things you should be doing right now

People are constantly talking about you

People use their mobile phones in real-time to make purchase

decisions

Businesses can offer discounts through social media apps

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Creating a Mobile Strategy

What do you want your mobile app to accomplish?

Would you like to drive traffic to a store?

Would you like customers to have any channel for support?

At customer need can you meet that helps to achieve your

business objective?

1) Objectives: Identifying goals and objectives for the mobile channel

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2) People: Defining the profile of the target audience

Existing customers, new customers. What do you know about your

target?

Social media can be the hero and provide a wealth of knowledge

about your different segments, especially smartphone users.

The more marketers know about social media and mobile usage, the

clearer it becomes that mobile and social experiences are

interconnected and inseparable

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3) Strategy: Determining the right approach for meeting said objectives

Once you have identified your target audience and set your

objectives for the mobile channel, choosing the right

mobile development strategy becomes easier.

It is important to keep in mind that your strategy is more than an

appropriate technology, but it is also about reaching the right people

with the right features required to meet the objectives you’ve set.

Effective mobile solutions require unique and specific planning,

tactics, integration and implementation.

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Use scenarios to establish interaction models. Scenarios must be

realistic and in-context.

If a feature doesn’t work within a realistic user scenario, cut it.

Mobile users demand two main things when it comes to mobile

experiences: content and convenience.

At this stage, you should have a close to complete idea of your

mobile application, functionality, features, usage scenarios, support

system and operating systems.