YOUR TRUSTYPAPER

APPOINTMENTBOOK IS

ACTUALLYCOSTING YOUTHOU$ANDS!

1. You're Not Building a Customer Database

Every client that comes to you for service isan asset to your business. If you’re not

collecting their information, you can’t keepin touch, market to them, give them better

service and keep accurate records.

2. Higher Bookkeeping Costs

If a professional is going through your daybook and transferring each bit of data into

their accounting software, you’re payingpremium dollars for simple data entry thatcould be done right at your front desk (or

better yet, by your clients when they bookonline.)

3. Appointment Booking is taking up toomuch of Your Time.

You’re losing time every time you have to lookand analyze your schedule in your book. A

digital calendar will not only find the best placefor your next appointment, but will also add itto your smartphone personal calendar so youcan be 100% sure all the time that you’re not

missing anything.

4. Your Client's Can't Promote You

You’re missing out on all the benefits of havingyour clients do your marketing for you.

Reviews are easy to collect and social media is

one click away.

5. You're not Building Your OnlineReputation

The SEO (ie:Google standing) value ofcustomers coming to your website/booking

site is another huge value in the world ofweb real estate. Most consumers are looking

online or to their friends to find their nextappointment, rather than looking up the

street, showing up in searches means morebusiness. (Not all online booking systems

optimize your SEO).

6. Your Business Could be a lot moreOrganized.

Organization. An online customer databaseis the fastest and cheapest way (vs. paperfiles) to stay organized when it comes to

client records, reminders, as well asimportant information pertaining to

insurance, health records, purchases ortreatment product specifics.

7. What if you get Audited or Reviewed?

Compliance & Accountability. How many timeshave you gone looking for a piece of

information because you needed it to provesomething. Whether it’s if something was

sent, an email was opened or a phone call wasmade. Having a proper client database and

CRM for your business will ensure you have atool in place to make you accountable and

compliant for all regulations.

8. Your Marketing Could Be Automatedinstead of Manual & Sporatic

Marketing Automation. When you’re busyworking full time, it’s hard to stay on top ofmarketing and you can’t be on all the time. You’re not there to answer the phone 24/7,

send emails to inquiries as they come in. You have work to do.

*Using an automated marketing system, you can send reminders,send birthday notes, monthly specials and flash sale updates toall your customers with a simple one­time setup.  Make sure theonline booking includes these features.

9. You're Missing Important Data thatIncreases your Resale Value

If you’re ever going to sell yourbusiness, your client list is a huge asset

in the calculation. A pile ofappointment books is not going to dothe trick. You need names, numbers,

email addresses andappointment/sales history.

Moving from your trusty black bookafter years of running a steady

business from it, can seem like abig adjustment,

but when you consider what it’scosting you and your business – it

might be time.